GREEN CONSUMERS IN GREEN MARKETING

2016 ◽  
Vol 2 (1) ◽  
pp. 14
Author(s):  
Ugur YORULMAZ
Keyword(s):  
Green Marketing ◽  
Green Consumers

scholarly journals IMPACT OF GREEN MARKETING ON INDIAN ECONOMY

2020 ◽  
pp. 9-12
Author(s):  
Naina Kaur ◽  
Puneet Kaur Dhingra
Keyword(s):  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
The Other ◽  
Green Products ◽  
Multinational Organizations ◽  
Indian Economy ◽  
Environmental Marketing ◽  
Green Consumers ◽  
Rapid Pace

Green marketing is growing at a rapid pace and has become the latest buzzword for the society, where firms are putting extra efforts for a greener world, while adopting latest and innovative production methodology. On the other hand, consumers are equally interested in switching brands or even paying a premium for a greener alternative with a view of indulging in a healthy and safe lifestyle. This study would emphasis on environmental marketing strategies, its sustainability as well as the 4 components of green marketing mix. This paper would highlight the nature of environmental marketing, how imperative it is to produce and sell green products, which initiates a step towards saving our nature with its benefits, while also discussing its inhibitors related to eco-marketing. Nevertheless, this research would analyse the importance and need of green marketing for growing Indian companies, deducing from the fact that not only customers are changing their buying preferences but multinational organizations are also taking mammoth steps to produce green products or services in order to protect depletion of ozone layer. KEYWORDS: green marketing, sustainability, green products, green consumers, eco-marketing

Green Consumption

2019 ◽  
pp. 376-395
Author(s):  
Ozan Kaya ◽  
Feridun Duman
Keyword(s):  
Social Welfare ◽  
Empirical Research ◽  
Food Consumption ◽  
Organic Food ◽  
The State ◽  
Green Marketing ◽  
Green Consumption ◽  
Green Consumers ◽  
Food Market ◽  
Organic Food Consumption

The main purpose of this chapter is to reveal the profile of organic food consumers and the factors that affect consumers' motivation for organic food consumption as being one of the most important aspects of green marketing and green consumption. Therefore, this study first dealt with green consumers and green consumption and then, organic food consumption and the state of organic food market were evaluated and finally, an empirical research was conducted with 393 respondents in order to better determine the consumers of organic food consumption in Turkey. According to the findings, four motivations were found in influencing the behavior of organic food consumption. These are: health, ecological and social welfare, sensory appeal and natural contents. More specifically, this research reveals that those that have children participated in this research frequently consume organic food.

Green Consumption

2017 ◽  
pp. 42-67
Author(s):  
Ozan Kaya ◽  
Feridun Duman
Keyword(s):  
Social Welfare ◽  
Empirical Research ◽  
Food Consumption ◽  
Organic Food ◽  
The State ◽  
Green Marketing ◽  
Green Consumption ◽  
Green Consumers ◽  
Food Market ◽  
Organic Food Consumption

The main purpose of this chapter is to reveal the profile of organic food consumers and the factors that affect consumers' motivation for organic food consumption as being one of the most important aspects of green marketing and green consumption. Therefore, this study first dealt with green consumers and green consumption and then, organic food consumption and the state of organic food market were evaluated and finally, an empirical research was conducted with 393 respondents in order to better determine the consumers of organic food consumption in Turkey. According to the findings, four motivations were found in influencing the behavior of organic food consumption. These are: health, ecological and social welfare, sensory appeal and natural contents. More specifically, this research reveals that those that have children participated in this research frequently consume organic food.

Green Marketing Initiatives and Sustainable Issues in Hotel Industry

2016 ◽  
pp. 197-214
Author(s):  
Neeti Kasliwal ◽  
Srishti Agarwal
Keyword(s):  
Hotel Industry ◽  
Green Marketing ◽  
Future Research ◽  
Research Directions ◽  
Acceptance Level ◽  
Green Consumers ◽  
Green Practices ◽  
Future Research Directions

With the fast degradation of the environment and changing lifestyle of the consumers, the companies have started moving towards the concept of green marketing. Although green marketing has been able to address concerns of green consumers but as anticipated has not shown much expected results from companies as well as from mainstream consumers' acceptance level. This chapter is an attempt to draw attention towards sustainable issues in hotel industry, what are the opportunities' and challenges' the hotels are facing with respect to green initiatives and how successful the present companies are in incorporating the green practices. The authors conclude the chapter giving the focus on future research directions in green marketing and green practices to be followed by hotel industry.

Green Marketing and Green Consumers: Exploring the Myths

2013 ◽  
Author(s):  
John Connolly ◽  
Pierre McDonagh ◽  
Michael Polonsky ◽  
Andrea Prothero
Keyword(s):  
Green Marketing ◽  
Green Consumers

scholarly journals ANALYZING THE PROFILE AND PURCHASE INTENTIONS OF GREEN CONSUMERS IN POLAND

Ekonomika ◽  
2017 ◽  
Vol 96 (1) ◽  
pp. 93-112
Author(s):  
Fahri Apaydin ◽  
Magdalena Szczepaniak
Keyword(s):  
Environmental Variables ◽  
Measurement Instrument ◽  
Demographic Variables ◽  
Purchase Intentions ◽  
The Self ◽  
Green Marketing ◽  
Age And Gender ◽  
Environmentally Conscious ◽  
Green Consumers ◽  
And Gender

Consumers have started to search for green products and services as their environmental consciousness has been increasingly rising. As a result, companies have been forced to implement the strategies of green marketing, and marketers began to consider the differences existing between various segments of market in terms of green awareness. The aims of this study are to divide the market into specific consumer groups according to the environmental variables that have been viewed as important in the consumption process of the eco-friendly products; it is done so as to determine whether the significant differences between segments exist in terms of demographic variables and to discover a profile of green consumers in Poland. The self-administrated questionnaire sent via emails and networking websites served as a measurement instrument. As a result of the analyses, the environmental variables allowed for making a segmentation of consumers and discovering three groups: the Potential Greens, True Greens and Browns. Age and gender seem to be differentiating between greener segments and those consumer groups that are less environmentally conscious, while education and income are not statistically significant.

Green Marketing Initiatives and Sustainable Issues in Hotel Industry

2019 ◽  
pp. 512-529 ◽  
Author(s):  
Neeti Kasliwal ◽  
Srishti Agarwal
Keyword(s):  
Hotel Industry ◽  
Green Marketing ◽  
Future Research ◽  
Research Directions ◽  
Acceptance Level ◽  
Green Consumers ◽  
Green Practices ◽  
Future Research Directions

With the fast degradation of the environment and changing lifestyle of the consumers, the companies have started moving towards the concept of green marketing. Although green marketing has been able to address concerns of green consumers but as anticipated has not shown much expected results from companies as well as from mainstream consumers' acceptance level. This chapter is an attempt to draw attention towards sustainable issues in hotel industry, what are the opportunities' and challenges' the hotels are facing with respect to green initiatives and how successful the present companies are in incorporating the green practices. The authors conclude the chapter giving the focus on future research directions in green marketing and green practices to be followed by hotel industry.

scholarly journals Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?

2017 ◽  
Vol 2 (1) ◽  
pp. 53-58
Author(s):  
Margareta Nadanyiova ◽  
Jana Kliestikova
Keyword(s):  
Social Responsibility ◽  
Negative Impact ◽  
Jel Classification ◽  
Green Marketing ◽  
Green Consumers ◽  
Different Types ◽  
Paper Review ◽  
Negative Impacts

Objective - – Following paper deals with the essence of green marketing, green consumers and green strategies. It also defines greenwashing, different types of greenwashing, the seven sins of greenwashing, greenwashing index and negative impact of greenwashing. Based on this are outlined measures to protect against negative impact of greenwashing. Methodology/Technique - The study carried out with reviewing literature. Findings – The ways to avert the negative impacts of greenwashing includes: increasing awareness through media and education, elimination of greenwashing by companies, inclusion of greenwashing into the legislation, blacklisting of companies using greenwashing Novelty - The study suggests solutions for negative impacts of greenwashing. Type of Paper - Review Keywords: Green Marketing; Greenwashing; Eco-friendly; Social Responsibility; Environment. JEL Classification: D11, E21, M31.

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