Optimal Distinctiveness across Revenue Models: Differentiation of Paid and Free Mobile Apps

2021 ◽  
Vol 2021 (1) ◽  
pp. 11805
Author(s):  
Joey Van Angeren ◽  
Govert Vroom ◽  
Brian T. McCann ◽  
Ksenia Podoynitsyna ◽  
Fred Langerak
Author(s):  
Michael Groeschel ◽  
Tim Schäfer

This paper analyzes the revenue models of the most popular games of the Tower Defense genre on Google Play. A special look is taken at the quantitative distribution of the app sale model and the free model in terms of quality and download numbers. Additionally, this paper considers the qualitative implementation of the “free” model in the most popular games. First, the usual revenue models of mobile apps will be discussed and then the Tower Defense genre will be explained. Following that, the quantitative distribution of revenue models and an analysis of the most popular apps’ respective revenue models will be addressed. The analysis also identifies and explains two modifications of established revenue models. The most popular revenue model for mobile apps in the Tower Defense genre are in-app purchases. This distinguishes the genre from many other genres and games. A wide range of Tower Defense games utilizes the revenue models app sale and free. It becomes apparent that revenue models for mobile apps must be analyzed and considered specifically for their respective sector, and that no single promising revenue model for apps exists.


Author(s):  
PHILIP ADEBO

The emergence of mobile connectivity is revolutionizing the way people live, work, interact, and socialize. Mobile social media is the heart of this social revolution. It is becoming a global phenomenon as it enables IP-connectivity for people on the move. Popular social media platforms such as Facebook, Twitter, and MySpace have made mobile apps for their users to have instant access from anywhere at any time. This paper provides a brief introduction into mobile social media, their benefits, and challenges.


Author(s):  
Shankar Chaudhary

Despite being in nascent stage m-commerce is gaining momentum in India. The explosive growth of smart-phone users has made India much loved business destination for whole world. Indian internet user is becoming the second largest in the world next to China surpassing US, which throws open plenty of e-commerce opportunities, not only for Indian players, offshore players as well. Mobile commerce is likely to overtake e-commerce in the next few years, spurred by the continued uptrend in online shopping and increasing use of mobile apps.The optimism comes from the fact that people accessing the Internet through their mobiles had jumped 33 per cent in 2014 to 173 million and is expected to grow 21 per cent year-on-year till 2019 to touch 457 million. e-Commerce brands are eyeing on the mobile app segment by developing user-friendly and secure mobile apps offering a risk-free and easy shopping experience to its users. Budget 4G smart phones coupled with affordable plans, can very well drive 4G growth in India.


Author(s):  
Norazean Sulaiman ◽  
Nurul Nadiah Dewi Faizul Ganapathy ◽  
Wan Faizatul Azirah Ismayatim

Listening skills should be given more attention as listening takes precedence over anything else when it comes to acquiring a language (Putriani, Sukirlan & Supriyadi, 2013). Even with the booming of various technology to facilitate teaching and learning of listening skills in class, the assessment conducted to identify students’ level of understanding of certain topic is still not up-to-date and not parallel with the advancement of technology. The current studies show that the use of mobile apps for listening purpose is proven to be effective in reducing students’ anxiety (Rahimi & Soleymani, 2015), sustaining students’ motivation (Read & Kukulska-Hulme, 2015), and improving students’ linguistic competencies (Ramos & Valderruten, 2017). This study is aimed to test the effectiveness of mobile application in assessing students’ listening skills. Diploma students from various faculties in UiTM Shah Alam were randomly chosen to answer listening comprehension questions via the prototype developed, named Pocket E-Li. The results demonstrate that the majority of the students provided positive response towards the implementation of mobile application for listening assessment. Almost all respondents agreed that listening assessment should be conducted via mobile application in the future. It can be concluded that listening assessment via mobile application is beneficial to students since it meets the students’ demands and needs which is equivalent with the use of current technology.


2020 ◽  
Vol 49 (2) ◽  
pp. 41-67
Author(s):  
Su-yeon Kim ◽  
Minjeong Kim
Keyword(s):  

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