This research analyses the design process in the creation of Monsanto GeoHotel Escola (MGHE). The problem that underlies the study is the definition of the concept; identification of the actors who participated in the construction; the role of the academy, local government, and other partners; and the design strategy adopted. Methodologically, the authors triangulated documentary data with direct observation and interviewing the various team members as well as the heads of the partner institutions. They conclude that design thinking has proven to be an effective process to meet new needs. MGHE has adopted this method or process through multidisciplinary teams and focused on the needs of consumers: tourists, students of the Hospitality course. The active participation of consumers, from the partners involved in the process, from the inspiration phase to the ideation phase, including the implementation phase, ensured/ensures the necessary dynamics for the competitiveness of hotel equipment.
Mapping relations as a design strategy, physical attraction forces correlation for design thinking