scholarly journals Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania

Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 92
Author(s):  
Andra Poruțiu ◽  
Olivia Paula Tirpe ◽  
Camelia Oroian ◽  
Valentin C. Mihai ◽  
Gabriela O. Chiciudean ◽  
...  
Keyword(s):  
Rural Areas ◽  
Statistical Tests ◽  
Marketing Strategies ◽  
Rural Tourism ◽  
Future Research ◽  
Tourism Demand ◽  
Tourism Destination ◽  
Tourist Behavior ◽  
Adventure Tourism ◽  
Tourism Destinations

Consumer behavior plays an important role in establishing the marketing strategies of a tourism destination. Analysis of traveling motivation offers valuable information regarding the characteristics and trends of tourism demand. In this context, the aim of this paper is to determine tourists’ preferences regarding rural tourism destinations. To achieve the purpose of the paper, a survey was conducted among tourists from rural areas of Cluj County. The data were analyzed using descriptive statistics and statistical tests were applied to determine if there were any significant differences among different groups. The results revealed that the respondents prefer to travel in small groups, especially during summer. They are concerned about the security and safety of the destination, and the price also plays an important role in choosing a tourism destination. Cultural attractions and adventure tourism possibilities are more appreciated by younger respondents. Future research should focus on post-pandemic tourist behavior and new tourist products should be developed to fulfill tourists’ expectations.

scholarly journals BUILDING PARTNERSHIP ACROSS RURAL TOURISM DESTINATION FOR SUSTAINABILITY: A CASE STUDY IN SPECIAL REGION OF YOGYAKARTA, SOME CHALLENGES AND OPPORTUNITIES

2017 ◽  
Vol 2 (1) ◽  
pp. 87
Author(s):  
Aris Chandra Pradikta
Keyword(s):  
Rural Areas ◽  
Policy Development ◽  
Organizational Capacity ◽  
Rural Tourism ◽  
Tourism Destination ◽  
Regional Survey ◽  
Evolutionary Pattern ◽  
Challenges And Opportunities ◽  
Tourism Destinations ◽  
Special Region

Tourism destination in rural areas often face difficulties to sustain its competitiveness dimension. Economic-geography approach extent the discussion of tourism development that integrate spatial and economic as a result of evolutionary pattern on tourism activities in rural areas. However, within proliferation background of rural tourism destinations such as Special Region of Yogyakarta, 112 rural tourism destinations in a region, are considered as highly competitive and threaten of the future rural tourism destinations sustainability. Therefore, moving beyond focus within a single destination is necessary in order to gain new perspective and reconstruct the regional policy development. This paper tries to reveal some challenges and opportunities in building partnerships across rural tourism destinations. Data in this paper is complemented by graduate thesis research and regional survey of rural tourism social mapping in Special Region of Yogyakarta that authors involved in. Research findings indicated that variables such as homogeneity of attractions, similarity of market sharing, and organizational capacity building are among major needed to address. In addition, top-down planning of local government is expected as a breakthrough of current conditions.

Affective Images of Tourism Destinations

1997 ◽  
Vol 35 (4) ◽  
pp. 11-15 ◽  
Author(s):  
Seyhmus Baloglu ◽  
David Brinberg
Keyword(s):  
Large Scale ◽  
Space Structure ◽  
Destination Image ◽  
Future Research ◽  
Scaling Analysis ◽  
Tourism Destination ◽  
Cognitive Component ◽  
Research Areas ◽  
Mediterranean Countries ◽  
Tourism Destinations

The destination image and positioning studies in tourism have been limited to those dealing with the image's perceptual or cognitive component. This study examined the applicability of Russel and his colleagues' proposed affective space structure to large-scale environments (i.e., tourism destination countries) as well as its potential as a positioning structure to study affective images of tourism destinations. The multidimensional scaling analysis of 11 Mediterranean countries along with proposed affective space structure indicated that Russel and his colleagues' proposed affective space can also be applied to places that are not perceived directly. It also showed potential for studying the affective image positioning of tourism destinations. The article concludes with some theoretical and practical implications and future research areas regarding tourism destination images.

scholarly journals Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective

2016 ◽  
Vol 9 (4) ◽  
pp. 179 ◽  
Author(s):  
Chee-Hua Chin ◽  
May-Chiun Lo ◽  
T. Ramayah
Keyword(s):  
Sustainable Management ◽  
Community Support ◽  
Economic Benefits ◽  
Local Communities ◽  
Point Of View ◽  
Rural Tourism ◽  
Future Research ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Path Modelling

Rural tourism is seen as a potential sector in promoting country to the world and at the same time generates incomes to local communities. However, due to the lucrative economic benefits, tourism destination’s sustainability and quality of services is often being ignored. Thus, this study highlights the importance of sustainable management and destination marketing efforts in rural tourism destinations with identified significant contributively factors from local communities’ perspective. A total of 168 respondents comprising of local communities from <em>Kampung Telaga Air</em> and <em>Kampung Semadang</em>, Kuching, Sarawak took part voluntarily in this study. To assess the developed model, SmartPLS 2.0 (M3) is applied based on path modelling and bootstrapping. Interestingly, the findings revealed that local communities believed factors like climate change, carrying capacity of a destination, and environmental education are significantly affect both tourism destination sustainable management and destination marketing efforts. Furthermore, community support is also found to be important too for tourism destination marketing efforts. Surprisingly, community support was found no relations with destination sustainable management from local communities’ point of view. This study further discussed on the implications of the findings, limitations, and direction for future research.

scholarly journals THE ORGANIZATION OF EVENTS: A POSSIBILITY OF TOURISM REVIVAL AFTER COVID? THE CASE OF SIBIU

CACTUS ◽  
2021 ◽  
Author(s):  
Nica Ana-Maria ◽  
Lăceanu Adina Irina
Keyword(s):  
Economic Crisis ◽  
Rapid Growth ◽  
Large Scale ◽  
Scientific Paper ◽  
Destination Image ◽  
Tourism Demand ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
In The Beginning

The MICE (Meetings, Incentives, Congresses, Exhibitions) market has recently experienced a rapid growth, as actors at both acroeconomic and microeconomic levels recognized the great potential of this kind of tourism income generator. The events have also become elements that helped shape a tourism destination image or brand, through organized systems such as the portfolio model. However, the Covid pandemic, with its subsequent limitations and economic crisis, has severely impacted the events industry. No events, at any scale, were allowed to be organized, thus resulting in losses of billions of euros worldwide. With the economies slowly reopening, due to the partial lifting of Covid-related limitations, there seems to be room for the revival of tourism destinations. The analysis of previous studies has revealed a scientific gap, related to the possibility of reviving an urban destination through a large scale event. Therefore, the aim of the present scientific paper is to fill this gap, by looking into the perception of potential tourism demand on this subject. It also investigated the specifics of such an event, with a focus on the Romanian city of Sibiu. To this end a survey was conducted in the beginning of the year 2021, and its main results are presented in this article.

scholarly journals Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism?

2021 ◽  
Vol 16 (1) ◽  
pp. 69-85
Author(s):  
Kristian Suhartadi Widi Nugraha ◽  
Ika Barokah Suryaningsih ◽  
Ira Dwi Cahyanti
Keyword(s):  
Word Of Mouth ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Tourism Destination ◽  
Tourism Experience ◽  
Tourism Destinations ◽  
Satisfaction Theory

Abstract The development of tourism industry includes the development of rural tourism based on Edu-Tourism. The biggest challenge of this industry is the lack of interest of the tourists to return to the rural tourism or Edu-Tourism destinations. The objectives of the study are to see the influence of destination quality, experience involvement, and memorable tourism experience towards clients’ satisfaction and to establish word of mouth of the rural tourism. Questionnaire were distributed to 200 respondents as the sample of the study. The result of the study showed that destination quality significantly affected tourists’ satisfaction and word of mouth; whereas experience involvement affected memorable tourism experience and tourists’ satisfaction. Furthermore, memorable tourism experience has significant impact on tourists’ satisfaction and word of mouth; and the tourists’ satisfaction significantly influenced word of mouth. The research is unfortunately limited the concept of satisfaction theory, memorable tourism experience and word of mouth theory to the rural tourism destination only rather than other tourism destinations.

The Role of Tour Operators in Destination Tourism Marketing in Malawi

2019 ◽  
pp. 295-321 ◽  
Author(s):  
James Malitoni Chilembwe ◽  
Victor Ronald Mweiwa ◽  
Elson Mankhomwa
Keyword(s):  
Business Environment ◽  
Marketing Strategies ◽  
Tourism Destination ◽  
Global Village ◽  
Tourism Marketing ◽  
Destination Competitiveness ◽  
Tourism Destinations ◽  
Travel Decision ◽  
Destination Management Organizations

Destination marketing is one of the tools used by tour operators to gain a tourism competitive advantage. Tourism is one of the biggest businesses in the global village. It is a business in a very competitive market environment that marketing tourism destinations cannot be done by destination management organizations (DMOs) alone but also intermediaries like tour operators. Marketing tourism destination nowadays is highly driven by technology which enhances tourists' destination knowledge prior to their visits. However, the downside of technology cannot be underestimated on the business environment. While there is a growing importance of technology usage which creates challenges for destination competitiveness, tour operators use their marketing strategies to help building positive destination images. These images are created to influence tourists' travel decision making and visits. This chapter, therefore, has examined the present tourism marketing strategies, activities, and approaches used by tour operators in creating positive images for tourism destination using 20 cases of Malawian tour operators.

THE RURAL TOURISM PRODUCT: STRUCTURE AND FORMATION

2016 ◽  
Vol 10 (7) ◽  
pp. 80-89
Author(s):  
Светлана Андреянова ◽  
Svetlana Andreyanova ◽  
Юлия Елфимова ◽  
Yuliya Elfimova
Keyword(s):  
Rural Areas ◽  
Local Level ◽  
Rural Tourism ◽  
Future Research ◽  
Rural Settlements ◽  
Resource Base ◽  
Leading Role ◽  
Tourism Product ◽  
Relationship Model ◽  
Stavropol Region

The article deals with the existing resource base of the Stavropol region, which could become the basis for the development of rural tourism. The basis of this work is the notion that rural tourism at the global level is able to be the development driver of other activities in rural areas. Rural tourism can be evolved at the regional level in view of natural and cultural heritage of specific areas, and on the local level can change the relationship model &#34;mannature&#34; in a particular territorial point. The methodology of the study involves various types of the analysis of territory tourist potential, among which the leading role belongs to the cartographic analysis. The result of this work is the development of rural tourism routs in the destinations of Stavropol region: &#34;Come to our trust by the call of the heart&#34;, &#34;Abundant Cossack Land&#34; and &#34;In the wake of Cossack faith&#34;. At present, together with the administration of rural settlements and districts of the regions these routes are being tested and revised using public opinion polls of the first tourist groups. The scope of research results application is the activity of domestic tourism tour operators that distribute their services in Stavropol region. Persons involved in regional studies and engaged in the development of new tourist destinations in the region may also be interested in the obtained information. This study is limited by the territory of Stavropol region, but the results can be applied to other regions of the Russian Federation. Such types wine tourism, ethno-tourism, fishing and hunting, and so forth are the promising di- rections of future research.

scholarly journals Effects of Terrorism and Political Instability on Tourist Behavior: 2016 conflicts in Turkey

2020 ◽  
Vol 4 (2) ◽  
pp. 21-40
Author(s):  
Onur Koyuncu
Keyword(s):  
Multivariate Regression ◽  
Design Research ◽  
Statistical Tests ◽  
Tourism Industry ◽  
Sufficient Evidence ◽  
Tourism Demand ◽  
Tourist Behavior ◽  
Tourist Destinations ◽  
Forecasting Methods ◽  
Coup Attempt

Aim: This article investigates the effects of two attacks and a failed coup attempt during 2016 on the tourist behavior. Foreign tourist data for the 2003-2019 period is analyzed to observe irregularities in Turkey’s national tourism income. Design / Research methods: Linear regression, multivariate regression and regression based static forecasting methods are applied for modeling the relationships. These models are supported with statistical tests. Conclusions / findings: Results on this study are in accordance with the current literature in the sense that conflicts in 2016 caused a shift in tourist behavior which in turn impaired the tourism industry in Turkey. Repercussions did not endure longer than expected and Turkish tourism recovered rapidly, only facing a serious loss due to the shift in tourism demand trend. Originality / value of the article: This study makes an addition to the terror and tourism literature, especially for the Mediterranean region and specifically for Turkey both of which are among the most popular tourist destinations worldwide. The aftermath of attacks and the coup attempt in Turkey during 2016 have not been researched before. The data and the outcomes presented sufficient evidence to infer on this issue.

scholarly journals Development Perspectives of Rural Tourism Policy – a Comparative Study of Rural Tourism Competitiveness Based on Perceptions of Tourism Workers in Slovenia and Serbia

2018 ◽  
Vol 24 (1) ◽  
pp. 143-154
Author(s):  
Tamara Gajić ◽  
Mirjana Penić ◽  
Aleksandra Vujko ◽  
Marko D. Petrović
Keyword(s):  
Comparative Study ◽  
Rural Areas ◽  
Research Agenda ◽  
Likert Scale ◽  
Integrated Model ◽  
Rural Tourism ◽  
Future Research ◽  
Future Research Agenda ◽  
Destination Competitiveness ◽  
Tourism Policy

Abstract This paper deals with the development of rural areas in Slovenia and Serbia. The article identifies the main characteristics of rural tourism competitiveness in Slovenia and Serbia, analysing the main contributions and making a series of proposals to guide a future research agenda. The aim of the paper is simplified and clarified around one clearly defined objective: point out the competitiveness of rural tourism. The data for this study was collected using Dwyer and Kim’s (2003) Integrated Model of Destination Competitiveness to observe Slovenia’s and Vojvodina’s (Serbia) destination competitiveness. Determinants were assessed using a survey evaluating 24 indicators (demand factors and supporting factors), based upon a Likert Scale.

scholarly journals Defining a Process for Segmenting the General Practitioner Market for Rural Practice Recruitment

2009 ◽  
Vol 15 (2) ◽  
pp. 74-91 ◽  
Author(s):  
Elizabeth Hemphill ◽  
Carol T. Kulik
Keyword(s):  
General Practitioner ◽  
Rural Areas ◽  
Marketing Strategies ◽  
Rural Practice ◽  
Future Research ◽  
Recruitment Strategies ◽  
Medical Practices ◽  
Absolute Value ◽  
General Practices ◽  
Targeted Marketing

General practitioner (GP) to patient ratios fall below benchmarks, particularly in rural areas. A marketing solution to this significant social problem might be to develop recruitment strategies differentiating medical practices (brands) and targeting different segments of the GP market. This article uses data gathered in Australia from practice managers, GPs, and recruitment advertisements to develop a taxonomy of family, job, and practice attributes that could be used to recruit GPs. Current recruiting strategies emphasize a mix of family, job and practice attributes, but better recruitment outcomes might be achieved by the implementation of branding principles that more clearly differentiate general practices with targeted recruitment advertisements. This research prescribes a path for future research on GP recruitment. The first step is to gather data on the relative and absolute value of different attributes within the taxonomy. These data can then be used to develop targeted marketing strategies for recruiting GPs to rural practices.

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