scholarly journals Innovative Strategies to Grow Sales of Women-Owned SMEs in Emerging Countries

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Adeola O Ogunyemi ◽  
Gene E Fusch

This paper is a discussion of a 2020 multiple case study research involving five female owners of retail small and medium enterprise (SME) companies in Lagos State, Nigeria. Multiple data collection methods employed included semistructured interviews, direct observations, review of company documents, and keeping a reflective journal. We established reliability, validity, and data saturation through triangulation. One major finding was that by deploying innovative ideas, business owners were able to overcome challenges and grow sales. The implications for positive social change include the potential to provide both existing and emerging women owned SMEs with the strategies to increase patronage to grow their businesses, thereby contributing to the economic growth of their business, employees, local communities, and the Nigerian national economy.

2021 ◽  
Vol 9 (3) ◽  
pp. 330-338
Author(s):  
Dr. Desire S. Luamba ◽  
Dr. Marvin L. J. Blye ◽  
Dr. Irene A. Williams ◽  
Joel Chagadama

Forty-one percent of small American retail companies fail to succeed beyond 5 years. The purpose of this multiple case study is to explore strategies small retail business owners need for sustainability beyond 5 years. This study's data were collected through face-to-face interviews with 4 small successful retail business owners located in the United States southeastern region. Based on the conceptual framework of Schumpeter’s innovation theory, the paper provides 3 strategies that may prevent failure and lead to small business sustainability: passion and determination, market development and customer satisfaction, and business model innovation.


Author(s):  
Susan Turner ◽  
Al Endres

Small-business owners represent 99.9% of all U.S. employer firms, employ 48% of the private sector employees, and provide 41.2% of the total U.S. private payroll. However, 50% of new small-business startups fail within the first 5 years of operation. The purpose of this multiple-case study was to explore strategies three small-business coffee shop owners in Duval County, Florida, used to succeed in business beyond 5 years. Three themes emerged from semistructured interviews and methodological triangulation via websites, social media, and site visits: (a) owner networking and designing the business site as a customer networking venue, (b) business plan effectiveness in identifying and addressing initial challenges and subsequent changes, and (c) achieving marketing differentiation.


Author(s):  
Susan A. Dean ◽  
Julia I. East

Technical skills are no longer enough for workers to compete in this highly competitive global work environment. Soft skills are of paramount importance. A multiple-case-study design through the lens of emotional intelligence formed the basis of the research study. The focus of the research was identification of the successful soft skills training strategies in the logistics industry. Three logistics organization leaders in the counties of Burlington, Middlesex, and Somerset, New Jersey, were participants in the study. Data were collected through semistructured interviews and the review of company documents Four themes emerged through data analysis of converging multiple data sources: (a) the use of a combination of group and individual training, (b) the identification of training needs by individual, (c) the use of a systematic method to resolve emotional behaviors at work, and (d) the importance of effective communication.


2017 ◽  
Vol 27 (14) ◽  
pp. 2201-2210 ◽  
Author(s):  
Elsie Breet ◽  
Jason Bantjes

Few qualitative studies have explored the relationship between substance use and self-harm. We employed a multiple-case study research design to analyze data from 80 patients who were admitted to a hospital in South Africa following self-harm. Our analysis revealed, from the perspective of patients, a number of distinct ways in which substance use is implicated in self-harm. Some patients reported that substance intoxication resulted in poor decision making and impulsivity, which led to self-harm. Others said substance use facilitated their self-harm. Some participants detailed how in the past their chronic substance use had served an adaptive function helping them to cope with distress, but more recently, this coping mechanism had failed which precipitated their self-harm. Some participants reported that substance use by someone else triggered their self-harm. Findings suggest that there are multiple pathways and a host of variables which mediate the relationship between substance use and self-harm.


2018 ◽  
Vol 44 (2) ◽  
pp. 256-287 ◽  
Author(s):  
Vanessa Diaz-Moriana ◽  
Eric Clinton ◽  
Nadine Kammerlander ◽  
G. T. Lumpkin ◽  
Justin B. Craig

Drawing on the transgenerational entrepreneurship perspective, we employ a multiple case study approach to investigate why multigenerational family firms innovate. The data collection process drew upon five in-depth cases comprising 42 semistructured interviews, 25 participant observations, and several thousand pages of historical data dating from 1916 to 2017. We find patterns on how the firms’ long-term view—embracing both the past and the future—influences the innovation motives of these firms. Specifically, we identify three innovation patterns: conserving, persisting and legacy-building. We introduce a set of propositions and a framework linking long-term orientation dimensions to innovation motives and innovation outcomes. Our research thus contributes to a more fine-grained understanding of innovation behavior in family firms.


2022 ◽  
pp. 568-586
Author(s):  
Beatrice Ngulube

The reputation of case study research has grown as a research strategy for developing theories and as a method for investigating and understanding world complex issues. The purpose of this chapter is to demonstrate how the case study research can add value to a research project. Case study research, although becoming increasingly popular is not adequately utilised in information science research. The chapter draws on the literature on case study research in various fields and uses examples to inform research in information science. Case study research have been used across a number of disciplines, particularly, in the social sciences, education and business to address real world problems. Many researchers tend to use case study research because of the numerous advantages it offers. For instance, the employment of multiple data collection instruments maximises the depth of information, which in turn increases transferability of the findings. Additionally, the use of multiple cases and multiple data collection instruments make generalisation easy and valid. Maximising generalisability of findings is the ultimate goal of research.


Author(s):  
Beatrice Ngulube

The reputation of case study research has grown as a research strategy for developing theories and as a method for investigating and understanding world complex issues. The purpose of this chapter is to demonstrate how the case study research can add value to a research project. Case study research, although becoming increasingly popular is not adequately utilised in information science research. The chapter draws on the literature on case study research in various fields and uses examples to inform research in information science. Case study research have been used across a number of disciplines, particularly, in the social sciences, education and business to address real world problems. Many researchers tend to use case study research because of the numerous advantages it offers. For instance, the employment of multiple data collection instruments maximises the depth of information, which in turn increases transferability of the findings. Additionally, the use of multiple cases and multiple data collection instruments make generalisation easy and valid. Maximising generalisability of findings is the ultimate goal of research.


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