Innovative Strategies for Small Retail Companies' Sustainability
2021 ◽
Vol 9
(3)
◽
pp. 330-338
Keyword(s):
Forty-one percent of small American retail companies fail to succeed beyond 5 years. The purpose of this multiple case study is to explore strategies small retail business owners need for sustainability beyond 5 years. This study's data were collected through face-to-face interviews with 4 small successful retail business owners located in the United States southeastern region. Based on the conceptual framework of Schumpeter’s innovation theory, the paper provides 3 strategies that may prevent failure and lead to small business sustainability: passion and determination, market development and customer satisfaction, and business model innovation.
2013 ◽
Vol 6
◽
pp. 77-88
Keyword(s):
2019 ◽
2008 ◽
Vol 8
(3)
◽
pp. 187-194
Keyword(s):
2019 ◽
Vol 25
(4)
◽
pp. 515-527
◽
Keyword(s):
2010 ◽
Vol 37
(5)
◽
pp. 645-664
◽
Keyword(s):