scholarly journals Strategies for Enhancing Small Business Owners' Success Rates

2017 ◽  
Vol 16 (1) ◽  
Author(s):  
Susan Turner ◽  
Al Endres
Keyword(s):  
Small Business ◽  
Business Owners ◽  
Small Business Owners ◽  
Success Rates ◽  
Coffee Shop ◽  
Methodological Triangulation ◽  
Semistructured Interviews ◽  
Multiple Case ◽  
Business Site

Small-business owners represent 99.9% of all U.S. employer firms, employ 48% of the private sector employees, and provide 41.2% of the total U.S. private payroll. However, 50% of new small-business startups fail within the first 5 years of operation. The purpose of this multiple-case study was to explore strategies three small-business coffee shop owners in Duval County, Florida, used to succeed in business beyond 5 years. Three themes emerged from semistructured interviews and methodological triangulation via websites, social media, and site visits: (a) owner networking and designing the business site as a customer networking venue, (b) business plan effectiveness in identifying and addressing initial challenges and subsequent changes, and (c) achieving marketing differentiation.

scholarly journals Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study of Landscape Industry Small Businesses

2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Crystal Lupo ◽  
Jason R. Stroman
Keyword(s):  
Social Media ◽  
Small Business ◽  
Small Businesses ◽  
Low Cost ◽  
Business Owners ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Small Business Owners ◽  
Multiple Case

Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This study incorporated a qualitative, exploratory multiple-case study design to explore how landscape industry small business owners use social media marketing strategies to help ensure business viability. Results indicated that successful marketing strategies tended to incorporate Facebook as the primary social media tool and included content such as service, education, and holiday posts. Benefits of social media marketing primarily centered on low-cost marketing options for improved visibility, while challenges included a trial-and-error learning curve. Results of this study might help small businesses improve their long-term viability through social media marketing strategies.

scholarly journals Transformation of a City

SAGE Open ◽  
2016 ◽  
Vol 6 (4) ◽  
pp. 215824401667363 ◽  
Author(s):  
Trenessa L. Williams ◽  
Charles R. Needham
Keyword(s):  
New York ◽  
Small Business ◽  
Business Owners ◽  
Business Leaders ◽  
Business Community ◽  
Final Report ◽  
Small Business Owners ◽  
Government Documents ◽  
Rent Gap Theory

Gentrification changes the landscape and the cultural makeup of a city by increasing property values and changing consumption patterns. Since the late 1980s, gentrification has challenged the residential and small business community of Harlem, New York. Guided by the rent gap theory and the consumption-side theory, the purpose of this case study was to explore how small business leaders can compete with demographical changes brought by gentrification. A purposive sample of 20 Harlem small business owners operating during the city’s gentrification participated in interviews. Interview interpretations were triangulated with government documents and periodicals to bolster the trustworthiness of the final report. These findings may contribute to positive social change by informing the strategies employed by small business owners who are currently facing gentrification.

scholarly journals Strategies to Prevent and Detect Occupational Fraud in Small Retail Businesses

2020 ◽  
Vol 19 (1) ◽  
Author(s):  
Marquita V Davis ◽  
David Harris
Keyword(s):  
Internal Control ◽  
Control Strategies ◽  
Wealth Distribution ◽  
Business Owners ◽  
Small Business Owners ◽  
Economic Stability ◽  
Positive Effects ◽  
Occupational Fraud ◽  
Multiple Case

The objective of this multiple case study was to explore internal control strategies owners of small retail businesses in southeastern Pennsylvania used to prevent and detect occupational fraud. The results of this study indicated that there are areas for action that owners of small retail businesses could take to prevent and detect occupational fraud. Strategies business owners could implement to protect their businesses from occupational fraud include monitoring, employee identity documents to track employee activity, separation of duties, and communication with employees. Small business owners serve their communities by focusing on wealth distribution, including donations to local charities that foster economic stability with positive effects on society.

scholarly journals Innovative Strategies to Grow Sales of Women-Owned SMEs in Emerging Countries

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Adeola O Ogunyemi ◽  
Gene E Fusch
Keyword(s):  
Case Study Research ◽  
Business Owners ◽  
Innovative Strategies ◽  
Direct Observations ◽  
Multiple Data ◽  
Semistructured Interviews ◽  
Data Saturation ◽  
Medium Enterprise ◽  
Multiple Case

This paper is a discussion of a 2020 multiple case study research involving five female owners of retail small and medium enterprise (SME) companies in Lagos State, Nigeria. Multiple data collection methods employed included semistructured interviews, direct observations, review of company documents, and keeping a reflective journal. We established reliability, validity, and data saturation through triangulation. One major finding was that by deploying innovative ideas, business owners were able to overcome challenges and grow sales. The implications for positive social change include the potential to provide both existing and emerging women owned SMEs with the strategies to increase patronage to grow their businesses, thereby contributing to the economic growth of their business, employees, local communities, and the Nigerian national economy.

Capital Issues and the Minority-Owned Business

1988 ◽  
Vol 16 (4) ◽  
pp. 77-109 ◽  
Author(s):  
Faith H. Ando
Keyword(s):  
Small Business ◽  
Commercial Bank ◽  
Black Business ◽  
Business Owners ◽  
Bank Loans ◽  
Financial Capital ◽  
Small Business Administration ◽  
Small Business Owners ◽  
Success Rates ◽  
Prevailing View

This article presents some of the results from an unusual survey of small business owners who differ in their ethnicity: Asians, blacks, Hispanics, and nonminorities. Contrary to the prevailing view of black and Hispanic business owners and their firms, the blacks and Hispanics in the data base—in general and on average—had the same human and financial capital as their Asian and nonminority counterparts. As a result, the black-owned and Hispanic-owned firms performed as well as the Asian-owned and nonminority-owned firms. Nevertheless, black business owners had lower success rates than nonminority men in obtaining commercial bank loans, although the terms for loans granted were similar for the two groups. In light of the apparent credit discrimination, U.S. Small Business Administration (SBA) loans remain an important source of debt-type capital to black-owned firms.

“Reclaiming” Detroit

2017 ◽  
Vol 39 (4) ◽  
pp. 85-113 ◽  
Author(s):  
Kaeleigh Herstad
Keyword(s):  
Small Business ◽  
Participant Observation ◽  
Business Owners ◽  
Media Analysis ◽  
Small Business Owners ◽  
Urban Decline ◽  
The Real ◽  
The Social ◽  
Semistructured Interviews

Built to support the city’s peak population of nearly two million residents, tens of thousands of structures in Detroit now sit vacant and actively decaying, awaiting renovation, demolition, or deconstruction. This article draws on data from participant observation, media analysis, and semistructured interviews with residents, small business owners, and consumers in metro Detroit to examine the underlying ideology of blight removal programs in Detroit and the transformation of materials from blighted structures into objects of tangible heritage via the processes of deconstruction and “reclamation.” I argue that the city’s current blight eradication efforts, while represented by city officials (and residents) as a universal good, serve to fragment and erase the social and material legacies of racism and urban decline from the landscape and “obscure the real agents of decline.”1

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