THE APPLICATION OF AUGMENTED REALITY IN MARKETING

2018 ◽  
Vol 19 (3) ◽  
pp. 279-296
Author(s):  
Tomasz Bekus
Keyword(s):  
Augmented Reality ◽  
Mobile Applications ◽  
Mobile Augmented Reality ◽  
Marketing Activity ◽  
Practical Application ◽  
The Subject ◽  
Marketing Tool ◽  
Further Development

On the basis of the analysis of the source literature, the article tackled the subject of Augmented Reality as a modern marketing tool. To begin with, the presumptions were diagnosed which constitute the proof of the increasing significance of this technology. Then it Was defined what Augmented Reality is, as well as its functionality Was presented. In the further part of the text, the selected examples of the practical application of AR, as well as their usage in marketing activity, were provided. Moreover, a case study Was presented in which the application of Mobile Augmented Reality Systems (MARS) Was discussed in a broader way on the example of mobile applications. The article concludes with a vision of the further development of Augmented Reality in the marketing aspect

Augmented Reality Advertisements in Tourism Marketing

2015 ◽  
pp. 125-146
Author(s):  
Evrim Celtek
Keyword(s):  
Augmented Reality ◽  
Mobile Applications ◽  
Smart Phone ◽  
Tourism Industry ◽  
Smart Phones ◽  
Customer Engagement ◽  
Tourism Marketing ◽  
Digital World ◽  
History Of ◽  
Marketing Tool

The rapid growth in the use of smart phones and respective mobile applications has created new ways for the tourism industry to market the services to customers. The growing use of smart phones is driving the mobile applications market to be one of the fastest growing media outlets in the history of consumer technology. Augmented reality, or AR, has become one of the new advertising and marketing tool. Many brands use AR to attract customers and to increase customer engagement. AR allows smart phone and tablet computer users to point their phone or tablet cameras at certain objects—be they print advertisement or even coffee cups—that trigger a 3D video. Augmented reality gives businesses opportunity to unexpectedly integrate the digital world with the real world. This chapter presents the profile of AR applications and AR advertisements in the tourism industry.

Off the Paved Paths

2013 ◽  
Vol 5 (2) ◽  
pp. 21-49 ◽  
Author(s):  
Kimiko Ryokai ◽  
Alice Agogino
Keyword(s):  
Augmented Reality ◽  
Design Process ◽  
Physical World ◽  
Field Observations ◽  
Mobile Augmented Reality ◽  
Learning Tools ◽  
Digital Map ◽  
Iterative Design ◽  
The Subject ◽  
Enhance Student Learning

Mobile augmented reality (MAR) is an increasingly popular technology for enhancing how people interact with and learn about the environment and objects in the physical world. However, little is known about what aspects of a MAR interface can enhance student learning and engagement. Building on field observations and interviews with experts, and formative studies on how mobile learners navigate spaces using different interfaces, the authors have designed, built, and evaluated the GreenHat MAR application to help students learn about biodiversity and sustainability issues in their natural environment. The authors’ evaluation of the GreenHat MAR prototypes suggests that in comparison to a digital map on the same smartphone, MAR encouraged students to more carefully scrutinize physical field sites, and led them to make more personal discoveries to the subject matter being learned. They present the iterative design process, results from the authors’ studies, and discuss the implications for the design of mobile learning tools.

CARVER+Shock method and its application in a catering company in Poland

2017 ◽  
Vol 119 (12) ◽  
pp. 2610-2629
Author(s):  
Małgorzata Wiśniewska
Keyword(s):  
Research Method ◽  
Design Methodology ◽  
Scientific Literature ◽  
Practical Implementation ◽  
Practical Application ◽  
Final Phase ◽  
Content Type ◽  
First Case ◽  
The Subject

Purpose The purpose of this paper is to present the practical implementation of the CARVER+Shock (CS) method and describe the following steps of vulnerability assessment on the basis of a catering company, and to confirm that it can be successfully applied by the restaurant for better preparation regarding potential, intentional contamination. Design/methodology/approach The research method is a case study, including examining the company’s documentation and the interview with the company owner. The analysis refers to the following seven attributes: criticality, accessibility, recuperability, vulnerability, effect, recognizability and shock. Findings The practical application of CS method in company allows indicating the most vulnerable phases of the catering process. The values of “recuperability,” “effect” and “shock” are increasing along with the development of the catering process. The lowest risk of threat is observed at the first phases of the catering process, and the most risky were those connected with the preliminary consumption phase and with the final phase, which is arranged in the place of the event. The attributes “recognizability” and “effect” have the greatest influence on the outcome. The closer the food gets to the consumer, the higher is the risk of intentional contamination, and the harder it is to reverse its effects. Originality/value In the scientific literature, there is a gap observed in the subject of applying the CS method. This is the first case study presentation referring to its application in catering processes in Poland.

scholarly journals The importance of benchmarking in the innovative activities of tourism enterprises: The case study of LOT SA Polish Airlines

Turyzm ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 39-47
Author(s):  
Beata Gierczak-Korzeniowska
Keyword(s):  
Competitive Analysis ◽  
Business Activity ◽  
Practical Application ◽  
Chi Square ◽  
Escape Route ◽  
Chi Square Test ◽  
The Subject ◽  
Tourism Enterprises ◽  
Inference Methods

The aim of this article is to identify the importance of benchmarking as a source of innovation in the activities of tourism enterprises through the case study of LOT S.A. Polish Airlines. To expand, the objective was to identify the departments within the company which used benchmarking as a stimulus to create a new or improve an existing offer. The subject was an airline belonging to Star Alliance and 27 employees from selected departments. The study used questionnaires and. with managers of selected departments only, open standardized interviews. Statistical inference methods, including a chi-square test, were applied to analyse the data. Although the introduction of benchmarking in the company's structure allows for a quick escape route from a cycle of limitation in the company’s own culture and standard behaviour (and the acquisition of knowledge during the process gives rise to new and innovative ideas) the importance of this method in innovative activities did not result in any practical application. A lack of knowledge about benchmarking was noticeable, and an identification of this method with a simple competitive analysis resulted in failures in business activity as well as a lack of creativity in its application.

scholarly journals Dedicated object processor for mobile augmented reality - sailor assistance case study

2015 ◽  
Vol 2015 (1) ◽  
Author(s):  
Jean-Philippe Diguet ◽  
Neil Bergmann ◽  
Jean-Christophe Morgère
Keyword(s):  
Augmented Reality ◽  
Mobile Augmented Reality

scholarly journals Tactile Architectural Drawings—Practical Application and Potential of Architectural Typhlographics

2021 ◽  
Vol 13 (11) ◽  
pp. 6216
Author(s):  
Agnieszka Kłopotowska ◽  
Monika Magdziak
Keyword(s):  
Social Values ◽  
Visual Impairments ◽  
Historical Background ◽  
Professional Experience ◽  
Practical Application ◽  
Architectural Drawings ◽  
Current Application ◽  
University Of Technology ◽  
The Subject ◽  
Further Development

The subject of research conducted by the team from the Bialystok University of Technology is architectural typhlographics—a kind of specialised tactile drawings dedicated to people with visual impairments. The aim of the publication is to present the specificity of this type of architectural graphics and to indicate the areas of its usefulness. Based on professional experience, available thematic literature, as well as specialist consultations, the authors made a multi-criteria analysis and valorisation of the obtained set of examples of architectural typhlographs. The result of the research is to indicate the main fields of current application, and to outline the potential and possible directions of further development of tactile architectural drawings. The specifics of the examined graphics are also presented, including their functionality, possible forms of representations and differences from typical architectural representations. The historical background of the typhlographics as well as the main principles of their creation are presented, as the supplement and basis for the author’s considerations. The research also showed the broad utility and social values of architectural typhlographs and the priorities for their further development.

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