Chapter 2 New Medium, Old Strategies? Comparing Online and Traditional Campaign Posters for German Bundestag Elections, 2013–2017

2021 ◽  
pp. 50-75
Author(s):  
Dennis Steffan
2020 ◽  
Vol 51 (1) ◽  
pp. 68-83
Author(s):  
Malte Cordes ◽  
Daniel Hellmann

Before an election takes place, the party members select their parliamentary candidates . Their nomination decisions depend on their vision of an ideal candidate . Based on the IParl survey of party members participating in the candidate selection for the 2017 German Bundestag elections we are able to investigate these preferences . As we see, there is neither a common ideal among all participants, nor are there any distinctly different groups . Differentiating between district and state level these variations are less distinct than between the different parties . We could also show that competitors seem to perceive demands from their electors at least partially different . Presumably those aspirants who are better at anticipating their electors’ complex preferences might have better chances in the intra-party nomination process .


2009 ◽  
Vol 5 (1) ◽  
Author(s):  
Eric Linhart

This article extends the calculus of rational voting (Riker & Ordeshook, 1968) by considering the coalition building process and the legislative process (cf. Austen-Smith & Banks, 1988) in multi-party systems. Comparing preferences on coalitions and their resulting legislative outcomes instead of party preferences, I create preference profiles of voters on coalitions and estimate the probability that a coalition forms, given the parties' coalition signals, and an expected electoral result. I illustrate the results of this rational calculus for the German Bundestag elections 2005 as a political map. Furthermore, this calculus allows the identification of coalition signals which raise and reduce a party's vote share.


2020 ◽  
Vol 35 (4) ◽  
pp. 370-388
Author(s):  
Dennis Steffan ◽  
Niklas Venema

Election campaigns in hybrid media systems are characterised by the integration of newer and older media. With the rise of social media platforms, newer tools of political communication emerge, such as online campaign posters, complementing older tools, such as traditional campaign posters. This raises the question whether the newer medium online campaign posters replicates strategies of professionalised political communication (i.e. personalisation, de-ideologisation and negative campaigning), and whether major and minor parties differ in their use of these strategies in online campaign posters. Against this background, we conducted a quantitative content analysis of visual and textual elements of online campaign posters and traditional campaign posters ( N = 1,069) for the 2013 and 2017 German Bundestag elections. The results indicate that online campaign posters are significantly more negative than traditional campaign posters. Moreover, the use of online campaign posters tends to moderate the inter-party competition in the social media environment.


2019 ◽  
Vol 34 (3) ◽  
pp. 267-285 ◽  
Author(s):  
Dennis Steffan ◽  
Niklas Venema

Faced with fundamental societal changes such as partisan dealignment and mediatisation, political parties in Germany as well as in other Western democracies professionalise their communication. Drawing on the concept of professionalisation of political communication, the present study investigates changes of campaign posters for German Bundestag elections from 1949 until 2017 with regard to personalisation, de-ideologisation and negative campaigning. By using a quantitative content analysis of visual and textual elements of campaign posters ( N = 1,857) and logistic regression analyses, we found an increase in visual personalisation and in visual ideologisation. However, no upwards trend was detected regarding negative campaigning across the four phases of political campaigning. Moreover, we found no empirical evidence for an increasing textual personalisation or textual de-ideologisation. All in all, the findings of this longitudinal analysis indicate an increasing visualisation of political communication.


Author(s):  
Vladislav Belov ◽  

The article analyzes the results of elections to the German Bundestag, held on September 26, 2021. They are viewed as “epoch-making” due to A. Merkel’s leaving the politics, electing a new chancellor, forming a new government coalition by three parties, determining the fate of popular and small party formations and their political leaders. The author assesses the election results from the viewpoint of prospects for domestic and foreign political development of Germany and future of Russian-German relations.


2020 ◽  
Vol 36 (S1) ◽  
pp. 11-12
Author(s):  
Markus Wübbeler ◽  
Sebastian Geis

IntroductionOpposition parties in Germany are allowed to send formal requests to the government to control actions and pass important political debates to the parliament. These formal requests include a comprehensive analysis report issued by the scientific service of the German parliament. A systematic overview of these reports would support a deeper understanding about healthcare topics and assessments discussed by parties in the highest German decision body, particularly in the field of nursing.MethodsWe conducted a review using the German parliament “Bundestag” database for all formal requests since 1949. To systemize the formal requests we performed a quantitative category analysis using descriptive statistics.ResultsWe identified 26,197 formal requests with 146 reports related to nursing issued between 1978 and 2019. The 146 reports related to nursing accounted for 0.54 percent of all requests. Almost 30 percent of these requests were related to recruitment and qualification. The second major topic, with 15 percent, was financing of the nursing sector. Of all 146 formal requests in the history of the Bundestag, 55 percent (n = 81) were issued in the last 10 years.ConclusionsNursing is an emerging topic in the German parliament, highlighting the demographic shift in Germany and the growing pressure in the nursing care sector. Health Technology Assessment bodies should be informed and work together with the scientific services of parliamentary bodies. This would support a more transparent and evidence based healthcare system, aside from lobbyism.


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