scholarly journals Web 2.0 a jeho využití v oblasti sportu v ČR

2011 ◽  
Vol 5 (2) ◽  
pp. 105-114
Author(s):  
Jindřich Beneš ◽  
Jiří Kotáb

Article consider potential of using Web 2.0 tools in sport marketing particularly because of its popularity among internet community. Web 2.0 contents many internet services. Facebook belongs to the most famous social network. Facebook has recently 3 million accounts in the Czech Republic. Twitter is the most important microblog and Youtube represents tool which is used for multimedia sharing. There are general analytical tools which are used for basic effectiveness measuring in web 2.0 tools. There are also specific approaches which can be used in effectiveness analyze for sport marketing which are described in the article.

Author(s):  
Diane M. Fulkerson

Social network sites such as Facebook and Twitter can provide another opportunity for users to remotely access library resources. The creation of a library Facebook page provides the library with the ability to promote licensed databases and the information users need to remotely accesses those resources and course or electronic reserve materials. Twitter accounts provide libraries with the opportunity to keep users informed about changes to licensed databases, in other words, anytime they add or discontinue resources or there is a problem accessing them remotely. Another option is foursquare. Foursquare allows you to find your friends and discover your city or library. Libraries can use foursquare to introduce students to it resources and services. The library could develop a contest for users to earn points and badges by discovering information about the library such as, new books, databases or services. Social networks provide libraries and users with new ways to promote and provide remote access to licensed databases.


2019 ◽  
pp. 1-15 ◽  
Author(s):  
Martina Štípková

AbstractThe wellbeing of older adults is closely related to their social relationships. There is a well-documented association of widowhood with social isolation and loneliness, but less is known about the consequences of divorce. This paper focuses on the effects of divorce and widowhood on the characteristics of social networks and loneliness in the Czech Republic. Data from the Czech component of the Survey of Health, Ageing and Retirement in Europe, 2015, are used. The results show that married older adults have the lowest levels of loneliness and, together with widowed men, the largest network of confidants. However, the size of the network is not associated with loneliness (net of socio-demographic variables). The only characteristic of the close social network that has an influence on loneliness is the presence of a partner in the network. This variable explains part of the advantage of spouses. Divorce is found to have a smaller impact on loneliness than widowhood, but the size of the difference depends on the gender and timing of the event. Widowed men seem to be most vulnerable while persons who divorce at age 50 or later experience the lowest level of loneliness among the unmarried groups. The favourable effect of late divorce can be interpreted in relation to the specific nature of partnership decisions in later life.


Author(s):  
Ari-Veikko Anttiroiko

In this chapter we analyze business networks as a part of a multi-domain innovation ecology, which includes global production and innovation ecosystems, institutional network facilitators, and local communities and users. Their interplay is a reflection of the reconfiguration of inter-sectoral relations, in which business, government, and citizens may produce collaborative synergies and, thus, contribute to growth, competitiveness, and social development. Web 2.0 is not a panacea, nor does it bring benefits automatically. On the contrary, companies need to be sensitive to the network logic and partners’ orientations in order to maximize the innovation potential of global innovation networks facilitated by social network sites and other Web 2.0 tools and services.


2021 ◽  
Vol 90 ◽  
pp. 01015
Author(s):  
Frantisek Pollak ◽  
Michal Konecny

The study presented in this contribution deals with the issue of using modern methods of data collection for the purposes of analysing consumer behaviour. Professional literature as well as business practice offer us an enormous number of approaches, traditional or innovative, with which it is possible to obtain and then evaluate data in order to understand specific patterns of consumer behaviour. Following on from our previous research in the field, we have applied a method of collecting and evaluating customers e-data in real time. As a source of data, we used the virtual social network Facebook. As a sample we selected customers of the five largest e-shops operated in the Czech Republic. On a sample of more than one and a half million users we monitored the B2C communication of e-shops and subsequently the C2B Facebook interaction of their customers during the lockdown caused by the COVID-19 pandemic. In the observed period we analysed hundreds of thousands of interactions and then outlined basic trends and specific characteristics of consumer behaviour suitable for further research. The selected findings resulting from the implemented analyses contribute to the creation of a knowledge base of a qualitative nature, which can help to define research goals in the future process of examining the effects of the pandemic on various aspects of business.


2012 ◽  
Vol 56 (6) ◽  
Author(s):  
Andreas H. Jucker ◽  
Christa Dürscheid

New forms of communication that have recently developed in the context of Web 2.0 make it necessary to reconsider some of the analytical tools of linguistic analysis. In the context of keyboard-to-screen communication (KSC), as we shall call it, a range of old dichotomies have become blurred or cease to be useful altogether, e. g. "asynchronous" versus "synchronous", "written" versus "spoken", "monologic" versus "dialogic", and in particular "text" versus "utterance". We propose alternative terminologies ("communicative act" and "communicative act sequence") that are more adequate to describe the new realities of online communication and can usefully be applied to such diverse entities as weblog entries, tweets, status updates on social network sites, comments on other postings and to sequences of such entities. Furthermore, in the context of social network sites, different forms of communication traditionally separated (i. e. blog, chat, email and so on) seem to converge. We illustrate and discuss these phenomena with data from Twitter and Facebook.


Author(s):  
María de Miguel Molina ◽  
Carlos Ripoll Soler

In this chapter, the authors explore the different literature that analyses the application of Social Network Sites (SNSs) in e-government to help government managers to improve citizens' communication and participation. The use of Web 2.0 tools is perceived as a new way of communication not only in the political arena but also on the government level to improve civic engagement, to coproduce public services, and to increase service personalization. Citizens still like traditional communication tools, and it is important not to overload them through SNSs. The authors show possible new trends for future analysis on the application of SNSs.


2012 ◽  
Vol 49 (No. 2) ◽  
pp. 61-64 ◽  
Author(s):  
J. Pikula ◽  
M. Beklova ◽  
Z. Holesovska ◽  
F. Treml

A prediction map of tularemia was constructed on the basis of factors identified as contributing to the existence of current natural foci of tularemia in the CzechRepublic. The geographic distribution of a total of 6&nbsp;different factors was evaluated with respect to their suitability for harbouring natural foci of tularemia. These factors included habitats of alluvial forests, geographic areas of up to 200 m above the sea level, 8.1&ndash;10.0&deg;C of mean annual air temperature, 450&ndash;700 mm of mean annual precipitation, 1 801&ndash;2 000 and 2 001&ndash;2 200 h of mean annual sunshine duration and the highest population densities of the European brown hare (Lepus europaeus). The whole territory of the Czech Republic was divided into 1 814 unit areas of 5.1 &times; 8.5 km characterised by the presence or absence of the specific conditions stated above. Analytical tools of the KORMAP GIS program and its capability of combining spatial data to construct a new map were used. There are two main territories of conditions favourable for tularemia in the Czech Republic, i.e., Southern Moravia and Central Bohemia. Areas of 0, 1, 2, 3, 4, 5 and 6 factors favourable for tularemia cover 18 120.30, 27 960.75, 15 259.20, 7 933.05, 5 245.35, 3 337.95 and 780.30 km<sup>2</sup>, respectively, of the total area of 78 636.9 km<sup>2</sup> of theCzechRepublic. The prediction modelling of possible occurrence of a zoonosis seems to be an economical way of selecting areas of study and research.


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