Developments in Marketing Ethics - Ethical MarketingP. E. Murphy, G. R. Laczniak, N. E. Bowie, and T. A. Klein Upper Saddle River, N.J.: Pearson Prentice Hall, 2005; 266 pp. ISBN 0-13-184814-3 - Marketing Ethics: Cases and ReadingsP. E. Murphy and G. R. Laczniak, eds. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006; 172 pp. ISBN 0-13-133088-8 - Advertising EthicsE. H. Spence and B. van Heekeren Upper Saddle River, N.J.: Pearson Prentice Hall, 2005; 140 pp. ISBN 0-13-094121-2 - Corporate Social Responsibility: Doing the Most Good for Your Company and Your CauseP. Kotler and N. Lee Hoboken, N.J.: Wiley, 2005; 307 pp.; ISBN 0-471-47611-0 (cloth)

2006 ◽  
Vol 16 (3) ◽  
pp. 427-439 ◽  
Author(s):  
Ronald Jeurissen ◽  
Bert van de Ven
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Ethics ◽  
Good For ◽  
Corporate Social ◽  
Ethics Cases

scholarly journals Is Corporate Social Responsibility Disclosure Good for Accrual Profit and Real Manipulative Profit Managements?

2020 ◽  
Vol 55 (2) ◽  
Author(s):  
Suwarno Suwarno ◽  
Rahmawati Rahmawati ◽  
Djuminah Djuminah ◽  
Muthmainah Muthmainah ◽  
Widagdo Ari Kuncara
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Mining Sector ◽  
Good Relationship ◽  
Mining Companies ◽  
Corporate Social Responsibility Disclosure ◽  
Good For ◽  
Corporate Social ◽  
Research Period

This study examines the effects of Corporate Social Responsibility disclosure on the profit management of Indonesian mining companies which has rarely been done by previous scholars. This research was conducted on the mining sector in Indonesia. The research period covered was from 2009 until 2017 with 414 sample observations used. The hypothesis was analyzed by using the STATA program. The findings showed that Corporate Social Responsibility has a good relationship with accrual and real manipulative profit managements.

scholarly journals The Levels of Marketing Ethics

Ekonomika ◽  
2005 ◽  
Vol 71 ◽  
Author(s):  
Laima Abromaitytė-Sereikienė
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Transition Economies ◽  
Free Market ◽  
Theoretical Background ◽  
Marketing Ethics ◽  
Business Manager ◽  
Market Economies ◽  
Ethical Implications ◽  
Corporate Social

The issue of ethics in marketing continues to be a concern for marketing practitioners and researchers. Every business manager would probably agree that ethical implications are often inherent in marketing decisions. This fact has encouraged to turn to the topic of marketing ethics and to analyze the levels of marketing ethics. As an example of differences in the levels of marketing ethics in different countries, the situation in the old free market and in transition economies is compared. Because the analysis of marketing ethics adoption in the companies of transition economies still requires much research, the purposes of the paper are to present and define the levels on which decisions of marketing ethics are made by comparing the situation in transition and old free market economies, and to fill in the gap in the literature on marketing ethics in Lithuania by defining the main tendencies in the marketing ethics adaptation in this country.To attain the objectives of the paper, it presents the development of the theory of marketing ethics and a theoretical background of the levels of marketing ethics adaptation. The levels of marketing ethics are presented in the context of motivation theories and the corporate social responsibility. The paper will also provide scenarios according to which companies meet or should meet the questions pertaining to marketing ethics in the old market and transition economies.

scholarly journals Corporate Social Responsibility and Customer Engagement: A Greater Good For A Greater Gain

2017 ◽  
Vol 9 (01) ◽  
Author(s):  
Medha Srivastava ◽  
Priyanka .
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Model ◽  
Customer Relationships ◽  
Customer Engagement ◽  
Sustainable Business ◽  
Greater Good ◽  
Good For ◽  
Corporate Social ◽  
The Impact

The ever evolving arena of customer relationships seems to be turning a new page by engaging the customers in all too new and innovative ways which were few years ago incomprehensible and impractical. The magnitude of such efforts is grand both in terms of scale and depth and may range from launching and lauding various commercial offerings to cater even infinitesimal demands of the customers to participate into and publicize the corporate social responsibility dimension of the business. Moreover, companies are walking many extra miles for actively seeking the cooperation of customers in creating a better and more sustainable business model and thereby, pursuing customer engagement in a subtle and suave manner. Present study aims to explore and enunciate the concept and antecedents of customer engagement in modern consumption scenario and decipher its denotation in terms of various customer engagement programs being organized across the length and breadth of businesses. Further, the study seeks to examine the impact of companies' corporate social responsibility practices upon the strength and success of their customer engagement programs.

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