QUALITY MANAGEMENT OF FOOD PRODUCTS' PRIVATE LABELS IN CROATIA

2007 ◽  
Vol 9 (3) ◽  
pp. 196-200
Author(s):  
MAJA MARTINOVI ◽  
TIHOMIR VRANEEVI ◽  
MIROSLAV MANDI
2021 ◽  
Vol 13 (13) ◽  
pp. 7467
Author(s):  
Maksymilian Czeczotko ◽  
Hanna Górska-Warsewicz ◽  
Wacław Laskowski ◽  
Barbara Rostecka

Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tenerife as an autonomous community during COVID-19, with special attention given to sustainability aspects. The research was conducted on a sample of 500 adults purchasing PLs using quota selection and the CAWI method. We formulated four research questions related to factors of PL choice, the relationship between frequency of PL purchases, consumers’ age and income, perceived changes in PLs, and evaluation of PL products including sustainability. The latter research question referred to such product characteristics as local and environmentally friendly production, organic production, and production according to traditional technologies using only natural ingredients. For a detailed analysis of consumer behavior, we used Pearson’s chi-square test, the rho-Spearman correlation coefficient, and cluster analysis. The most important factors for purchasing PL products were lower prices compared to leading brands, attachment to a given chain, and the feeling of safety and trust in PL products. The frequency of purchase of PL food products, except for alcohol, significantly negatively correlates with age, which means that the purchase of PLs from the analyzed product categories decreases with age. The increased availability and improved image and quality of PLs were identified as the most important changes in PLs. PL food products were rated by consumers as fresh, minimally processed and with quality certificates. Environmentally friendly production methods, nutritional value, and origin from an area close to home were also indicated.


Author(s):  
Antonina BROYAKA

The article examines the essence and significance of the quality management system in the process of ensuring the quality and safety of agri-food products, considers the main aspects and prerequisites for its introduction on Ukrainian enterprises in the context of the implementation of the Association Agreement between Ukraine and the European Union. The legal and regulatory documents governing the safety of agri-food products, the level of their harmonization in Ukraine and implementation by Ukrainian operators of the agri-food market are analyzed. It was revealed that mainly large enterprises are currently implementing a quality management system, which is primarily associated with additional costs for its implementation. Attention is focused on the necessity to comply with the requirements of ISO 9001 Quality Management Systems, ISO 22000 Food Safety Management Systems, as well as the principles of the International System for Hazard Analysis and Control at Critical Points of HACCP to increase the competitiveness of agricultural and food products in the domestic and foreign markets and ensure it sustainable quality. The basic requirements of food product standards have been introduced. The dynamics of the development of certification processes at Ukrainian enterprises is traced, in particular, by the number of received quality certificates of the ISO group in Ukraine. General economic and specific reasons that hinder the growth of the quality and safety of agrі-food products at Ukrainian enterprises were identified, including: low level of technological equipment and slow development of innovative processes; imperfection of the domestic regulatory framework in the field of product quality regulation; significant price disparity and the presence of a large number of intermediaries in the chain from the producer of raw materials to the customer etc. A quality management system is proposed, which is a socio-ecological and economic system and combines a well-coordinated interaction of various types of quality management subsystems.


Author(s):  
В.Г. Благовещенский ◽  
А.Е. Краснов ◽  
Е.И. Баженов ◽  
М.М. Благовещенская ◽  
С.А. Мокрушин

Рассматривается задача разработки интеллектуальной автоматизированной системы управления качеством кондитерских изделий с использованием нейросетевых технологий на примере производства подсолнечной халвы. The problem of developing an automatic system for managing the quality of food products using neural network technologies is considered on the example of the production of sunflower halva.


Author(s):  
Rafael Marañón ◽  
María Puelles Gallo

Although they were devised as a low price positioning choice for consumers concerned by food products prices, recently most private labels have developed a specific differential positioning, some of them priming quality, some priming other non-price related factors. A few of these factors can be best related to certain brands. However, the majority of the Spanish food brands still have some shared attributes which, when concurring, can be used as predictors of PL purchasing. Based on the research data from a survey, the authors reconstruct what happened with PL from the years before the recession to the present time. The influence of the crisis on the private label positioning is also examined.


2013 ◽  
Vol 58 (4s) ◽  
pp. 461
Author(s):  
Priyanga Pori Bora ◽  
J.P. Hazarika ◽  
Nivedita Deka

2014 ◽  
Vol 23 (6) ◽  
pp. 429-438 ◽  
Author(s):  
Rainer Olbrich ◽  
Hans Christian Jansen

Purpose – This article aims to close some research gaps by differentiating between brand types and price tiers. Many consumers perceive high prices as signals of high quality, yet researchers tend to find only low average correlations between price and objective quality. Previous studies do not account for market shares and paid prices though. Design/methodology/approach – A German consumer panel with more than 30,000 households reveals market shares and paid prices. Combining these data with product test ratings, the authors evaluate price-quality relationships with Spearman’s rank correlation coefficients and distinguish food from non-food products, national brands and private labels and three price tiers. Findings – High price-quality correlations for national brands and non-food private labels indicate that a higher price signals greater product quality. For food private labels, negative correlation coefficients inhibit the use of price as a quality indicator. The price-quality relationship for food private labels implies strong competition among brand owners, based on the price and quality of their products. Originality/value – This article investigates price-quality correlations by accounting for paid prices and product market shares; it also reveals differences across food and non-food products, national brands and private labels and different price tiers against the background of competition strategies. By addressing when consumers use price as a quality indicator, it outlines important managerial implications for manufacturers, retailers and consumers.


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