scholarly journals Roles of Brand Loyalty in Determination of Smartphone Purchasing Intention

2017 ◽  
Vol 26 (1) ◽  
pp. 125-142
Author(s):  
Woong-kyu Lee ◽  
Jin-Hoon Park
Keyword(s):  
Brand Loyalty ◽  
Purchasing Intention

scholarly journals The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

2020 ◽  
Vol 11 (1) ◽  
pp. 039
Author(s):  
Etty Susilowati ◽  
Agatha Novita Sari
Keyword(s):  
Brand Loyalty ◽  
Fast Food ◽  
Structural Equation ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Brand Association ◽  
Purchasing Intention

This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the convenience sampling method. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0 software. The analysis specifies that there is a significant positive relationship among brand awareness, brand association and perceived quality towards brand loyalty and brand purchasing intention. However, there is not a significant relationship between brand loyalty and brand purchasing intention. It indicates that consumers who are satisfied with Richeese Factory products and services do not always end up making purchases. The ability of managers to understand the factors which shape consumer brand behavior is required to develop and to maintain their brand position in high competitive fast food brand competition.

scholarly journals Interaction of social identity, empathy and planned behavior theories to understand domestic product purchasing intention

2019 ◽  
Vol 17 (1) ◽  
pp. 95-102 ◽  
Author(s):  
Ishak Awaluddin ◽  
Wahyuniati Hamid
Keyword(s):  
National Identity ◽  
Social Identity ◽  
Planned Behavior ◽  
Domestic Product ◽  
Foreign Products ◽  
Purchasing Intention ◽  
Behavior Theories ◽  
Convenient Technique

The study intends to find out motivation behind domestic consumers’ decision to buy domestic products by focusing on the role of social identity and empathy. Social identity helps to explain the position of local identity towards local products amidst myriad foreign products, and empathy helps to grasp the role of empathetic feeling towards local products that look inferior under foreign products domination. It does so by integrating theories of social identity, empathy and planned behavior. The novelty of this study lies on exploration of empathy in the relationship between national identity and domestic product purchasing intention, which is so far absent in management literature. Determination of sample size follows the rule of ten multiplications to indicator number. The respondents are consumers in a mall in Kendari. It applies convenient technique for sampling. It applies Smart PLS for data analysis. The results should be that empathy affects domestic purchasing intention and so does national identity on domestic purchasing intention, meaning that empathy partially mediates the effect of national identity on domestic product purchasing intention. Meanwhile, ethnocentrism leads to domestic purchasing intention, while national identity has significant effects on domestic product purchasing intention and ethnocentrism.

scholarly journals Marka Otantikliğinin Satın Alma Niyeti Üzerindeki Etkisinde Marka Bağlılığının Aracılık Rolü: X Marka Gıda Tüketicileri Üzerine Bir Uygulama

2021 ◽  
Vol 9 (3) ◽  
pp. 549-558
Author(s):  
Ebru Onurlubaş ◽  
Remzi Altunışık
Keyword(s):  
Factor Analysis ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Face To Face ◽  
Brand Authenticity ◽  
Mediating Role ◽  
Normality Test ◽  
Purchasing Intention

This study aims to determine the mediating role of brand loyalty in the effect of brand authenticity on purchasing intention. In this context, 384 face-to-face questionnaires were applied to X brand food consumers who are over the age of 18 in Istanbul Province with a convenience sampling method. SPSS 23 and AMOS 20 programs were used in the analysis of the data. The data were analysed by using Cronbach Alpha Coefficient method, Normality test, Explanatory Factor Analysis, Confirmatory Factor Analysis, Structural Equation Model and Sobel test. As a result of the research, it was determined that brand loyalty partially mediated the effect of brand authenticity on purchasing intention. Also, it has been determined that reliability, originality and naturalness, which are among the dimensions of brand authenticity, have a significant effect on brand loyalty and brand loyalty, originality and naturalness have a significant effect on purchase intention.

scholarly journals After-sales services, brand equity and purchasing intention to buy second-hand product

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Danish Habib ◽  
Muhammad Arslan Sarwar
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Marketing Manager ◽  
Content Type ◽  
Purchasing Intention ◽  
Brand Credibility ◽  
Willingness To Buy ◽  
Survey Responses

Purpose This study aims to examine the concept of brand equity and willingness to buy second-hand products in the automobile context. The customer-based brand equity model is used as a theoretical lens to examine after-sales services, brand credibility and brand loyalty as drivers of brand equity and willingness to buy the second-hand product. Design/methodology/approach A survey questionnaire based on convenience sampling is used to collect the data from the car owners. A total of 433 survey responses were used to empirically test the measures and propositions by using structural equation modeling (SEM). Findings The findings suggest that after-sales services are a key factor in developing brand credibility and brand loyalty. Results are also in support of the positive and significant impact of brand credibility and brand loyalty on brand equity and willingness to buy second-hand products. Originality/value Brand equity represents a differential response and preference to marketing efforts that a product obtains as a result of its brand identification. Although practitioners are actively engaged to position themselves as a unique, attractive and strong brand, little is known about the equity of the brand in the case of second-hand products. This study provides an alternate branding view to the academic scholars and to the marketing manager as this study explicitly probes into the effect of after-sales services in developing brand credibility, brand loyalty, brand equity and wiliness to buy second-hand product as an outcome.

scholarly journals POSITIONING DAN FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN DALAM MEMILIH PRODUK MIE INSTAN DALAM KEMASAN DI JAKARTA

2017 ◽  
Vol 9 (2) ◽  
Author(s):  
Fahrul Riza
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Brand Loyalty ◽  
Brand Image ◽  
Brand Awareness ◽  
Food Technology ◽  
Price Range ◽  
Determining Factors ◽  
Instant Noodle

<p>The advance in food technology and the effort from producer to fulfill the need of customers, have had produces a wide variety of products. Each of these products competes in the market to grab the attention of consumers. For example is the instant noodle product in packaging. There are currently fifty brands of instant noodle in packaging with variety of flavours and sizes.</p><p>Buying instant noodle products is classified to low involvement process. This research will discuss what factors determine brand loyalty, as well as mapping the posisition of each brand in the market today in a map of perceptions.</p><p>The results of calculation by using the regression analysis showed distribution, brand awareness, and brand image are the main determining factors of brand loyalty.</p><p>To win the competition, the manufacturer should always put on a marketing strategy that includes: accessible on the stalls or shops nearby (availability), good quality products and brand well known or popular among consumers (acceptability), determination of price range, should be proper to consumers affordability, memorable but not cheap (affordability).</p><p>Keywords : positioning, loyalitas merk, peta persepsi, low involvement.</p>

scholarly journals Determination of Brand Loyalty in Telecommunication Industry: a Literatur Review

2018 ◽  
Vol 7 (3.30) ◽  
pp. 59
Author(s):  
Ikramuddin . ◽  
Muhammad Adam ◽  
Hizir Sofyan ◽  
Faisal .
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Relationship Marketing ◽  
Brand Loyalty ◽  
Telecommunications Industry ◽  
Telecommunication Industry ◽  
Brand Trust ◽  
Future Studies ◽  
The Relationship

This study focuses on the concept of "brand loyalty". The concept of brand loyalty is an important issue in the telecommunication industry and is one of the strategies in relationship marketing. This paper reevaluates the comprehensive determinants of brand loyalty, by testing the model proposed in previous research as a determinant of brand loyalty. The determinants of brand loyalty are service quality, customer satisfaction and brand trust. Several previous studies have addressed the relationship between service quality, customer satisfaction, and brand trust with brand loyalty and the study also presents various current research shortcomings and trends for future studies in the telecommunications industry.  

scholarly journals Consumer Based Brand Equity and Attitude Towards Leading Online Shopping Websites in India

2019 ◽  
Vol 8 (5) ◽  
pp. 16-27
Author(s):  
Ashutosh Anil Sandhe
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Perceived Quality ◽  
Mean Value ◽  
Brand Awareness ◽  
Online Retailing ◽  
Mean Values ◽  
Brand Association ◽  
Purchasing Intention ◽  
Structured Questionnaire

The focus of this research was to measure consumer-based brand equity (CBBE) of India’s top online retailing websites Amazon and Flipkart. However, for the sake of confidentiality and copyright, their names were not revealed anywhere in the paper. This was done with the help of Aaker’s and Keller’s concept of brand equity. A sample of 1000 respondents from across the state of Gujarat, India was taken. Data was collected through a structured questionnaire. CBBE was measured by calculating mean scores of overall brand equity and its factors. The factors were brand loyalty, perceived quality, brand awareness, brand association, attitude and purchasing intention. The correlation coefficient between factors and brand equity was considered as weight. The research revealed through the data which retail site had a higher brand equity. One interesting fact that was identified was how keenly both the brands are trying to woo their customers. The results showed very similar trends. A positive relation was found between brand equity and its factors. Based on this relationship the research concluded with a regression model where brand equity was the dependent variable and factors were independent variables. It was observed that the factor ‘brand loyalty’ had the lowest mean value suggesting that with competition and wider choice to consumer, brand loyalty tends to be lower. Favorable attitude was observed for both brands with highest mean values among all factors. Keywords: Brand Loyalty, CBBE, Perceived Quality, Brand Awareness, Brand Association, Attitude, Purchasing Intention.

scholarly journals Determination of Brand Loyalty and Consumer Purchase Behaviour: A Study

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Dr. Rambabu Lavuri ◽  
Dr. D. Sreeramulu
Keyword(s):  
Brand Loyalty
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