Professionalisation, new social movements and voluntary action in the 1960s and 1970s
This chapter explores the heightened professionalism of the voluntary sector as it adapted to the emergence of a new form of activist, as a way of analysing the utility of different methodological approaches. Using the case-study of voluntary action around smoking and illegal drugs, it demonstrates that the distinctions between old and new politics, between insider and outsider groups, simply ‘melt away’ when closely examined. Instead, the chapter pays attention on the ‘in between spaces’ of the oppositional models, where organisations merged counter-cultural presentation and thought with more traditional pressure-group and service-provision activity, and combined policy challenge with partnership-working, a balancing act enabled by a surprisingly permissive statutory funding regime.