Reflections on the Promotion of an Endangered Language:
This chapter investigates the linguistic beliefs and ideologies of Ladin women in the Dolomites in Italy. The reasons that lead women to speak their heritage language in a progressively globalized Europe were investigated, to identify the role of ideologies about language and culture in shaping personal views. Focus groups of no more than seven women per group allowed the creation of a constructive setting where each woman could express her own ideas, which progressively evolved as other women’s opinions were heard. Life history interviews were used to investigate the ideologies of women aged 70 and over. Results suggest that reflection may lead to greater awareness of what it means to speak the ‘mother tongue’ and the consequent implications for an endangered minority language. Reflecting together makes women aware of their own skills and fosters willingness to promote their language and culture.