Restricting Unhealthful Food Advertising to Children and the First Amendment

2011 ◽  
Author(s):  
LM Rossen
Keyword(s):  
First Amendment ◽  
Food Advertising ◽  
Advertising To Children

Prevalence and Correlates of US Adult Public Opinion on Restricting Junk Food Advertising to Children on Social Media: 2020 Health Information National Trends Survey

2021 ◽  
pp. 1-13
Author(s):  
Ariella R. Korn ◽  
Kelly D. Blake ◽  
Heather D’Angelo ◽  
Jill Reedy ◽  
April Oh
Keyword(s):  
Social Media ◽  
Health Information ◽  
Normal Weight ◽  
Food Advertising ◽  
Junk Food ◽  
Cross Sectional ◽  
Health Related ◽  
Advertising To Children ◽  
National Trends ◽  
Advertising Restrictions

Abstract Objective: To describe US adults’ levels of support, neutrality, and opposition to restricting junk food advertising to children on social media and explore associations with sociodemographic and health-related characteristics. Design: In 2020-2021, we used cross-sectional data from the National Cancer Institute’s 2020 Health Information National Trends Survey to estimate the prevalence of opinions toward advertising restrictions, and correlates of neutrality and opposition using weighted multivariable logistic regression. Setting: United States. Participants: Adults aged 18+ years. Results: Among the analytic sample (n=2852), 54% of adults were neutral or opposed to junk food advertising restrictions on social media. The odds of being neutral or opposed were higher among Non-Hispanic Black adults (vs non-Hispanic White; OR: 2.03 (95% CI: 1.26, 3.26)); those completing some college (OR: 1.68 (95% CI: 1.20, 2.34)) or high school or less (OR: 2.62 (95% CI: 1.74, 3.96)) (vs those with a college degree); those who were overweight (vs normal weight; OR: 1.42 (95% CI: 1.05, 1.93)); and those reporting a moderate (OR: 1.45 (95% CI: 1.13, 1.88)) or conservative (OR: 1.71 (95% CI: 1.24, 2.35)) political viewpoint (vs liberal). Having strong (vs weaker) weight and diet-related cancer beliefs was associated with 53% lower odds of being neutral or opposed to advertising restrictions (OR: 0.47 (95% CI: 0.36, 0.61)). Conclusions: This study identified subgroups of US adults for whom targeted communication strategies may increase support for policies to improve children’s food environment.

TV food advertising aimed at children: qualitative study of Pakistani fathers’ views

2014 ◽  
Vol 26 (4) ◽  
pp. 647-658 ◽  
Author(s):  
Muhammad Kashif ◽  
Mubashir Ayyaz ◽  
Sara Basharat
Keyword(s):  
Thematic Analysis ◽  
Negative Impact ◽  
Food Advertising ◽  
Structured Interviews ◽  
Consumer Socialization ◽  
Content Type ◽  
Tv Advertising ◽  
Managerial Implications ◽  
Advertising To Children ◽  
The Impact

Purpose – There is plethora of advertising research that has highlighted the mothers’ perspective to TV food advertising. However, the fathers’ perspective on children food advertising in societies that score high on masculinity is important but absent from literature. The purpose of this paper is to present opinions of respondents as fathers, concerning the impact of TV food advertisements on children buying and consumption habits. Design/methodology/approach – The qualitative data through semi-structured interviews has been collected from 32 males having at least one child between the ages of seven and 14 years. The respondents were purposefully selected from a private sector university located in the province of Punjab, Pakistan. The collected data have been analysed through thematic analysis. Findings – Thematic analysis revealed six themes; quantity of ads, negative impact of TV food ads, changing buying patterns, positive/productive impact on children, father's perceptions of TV advertising, and advertising changes to be incorporated. The findings have some social, cultural, and managerial implications for core advertising stakeholders. Practical implications – This study is useful for marketing managers whose job is to persuade children and their families into buying their products. They can benefit from the findings of this study to customize the brand communication strategies as per the expectations of respondents as fathers. Furthermore, the study proposes useful insights that will help in devising consumer-led advertising policies in Pakistan. Originality/value – The gender role of males while influencing family decision making with regards to food products marketing has been a new area of research. The study is pioneer in the field of consumer socialization in that it focuses upon the fathers’ perspective on TV advertising to children.

The complex issue of food, advertising, and child health

2003 ◽  
Vol 5 (1) ◽  
pp. 11-16
Author(s):  
Barbie Clarke
Keyword(s):  
Child Health ◽  
Food Advertising ◽  
Healthy Lifestyles ◽  
Information Communication ◽  
Complex Issue ◽  
Know How ◽  
Advertising To Children ◽  
Set Up ◽  
The Uk ◽  
And Child Health

Interviews Jeremy Preston, Director of the Food Advertising Unit in the UK, on the crucial issues of child obesity and health; the FAU was set up in 1995 under the auspices of the Advertising Association. Explains the work of the FAU in acting as a centre for information, communication and research in the field of food advertising, especially in regard to children. Reviews the legislation in various countries which attempts to restrict the amount of advertising to children. Outlines Jeremy Preston’s views that children are more sophisticated than adults think, and that they know how advertising works from a young age; he sees education, exercise and improved labelling as important methods of promoting healthy lifestyles to children.

Online Games as Powerful Food Advertising to Children

2009 ◽  
pp. 358-369
Author(s):  
Richard T. Cole ◽  
Elizabeth Taylor Quilliam
Keyword(s):  
Public Policy ◽  
Childhood Obesity ◽  
Online Games ◽  
The United States ◽  
Food Advertising ◽  
Policy Issues ◽  
Teaching Tools ◽  
Dietary Choices ◽  
Continued Use ◽  
Advertising To Children

As Internet marketing has evolved, customized online games created to promote specific brands or products have been embraced by food marketers. At the same time that these advergames, a hybrid of entertainment and advertising, have emerged, childhood obesity in the United States has reached what some consider epidemic proportions. Advertising to children is frequently implicated as contributing to children’s poor dietary choices, and ultimately to childhood obesity and its attendant medical risks. In this chapter, we describe the nature of advergames, consider their effectiveness as teaching tools and advertisements, and suggest public policy issues related to the continued use of advergames to promote non-nutritious foods to children.

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