scholarly journals Why Do Conservatives Report Being Happier Than Liberals? The Contribution of Neuroticism

2015 ◽  
Vol 3 (1) ◽  
pp. 89-102 ◽  
Author(s):  
Caitlin M. Burton ◽  
Jason E. Plaks ◽  
Jordan B. Peterson

Previous studies suggest that conservatives in the United States are happier than liberals. This difference has been attributed to factors including differences in socioeconomic status, group memberships, and system-justifying beliefs. We suggest that differences between liberals and conservatives in personality traits may provide an additional account for the "happiness gap". Specifically, we investigated the role of neuroticism (or conversely, emotional stability) in explaining the conservative-liberal happiness gap. In Study 1 (N = 619), we assessed the correlation between political orientation (PO) and satisfaction with life (SWL), controlling for the Big Five traits, religiosity, income, and demographic variables. Neuroticism, conscientiousness, and religiosity each accounted for the PO-SWL correlation. In Study 2 (N = 700), neuroticism, system justification beliefs, conscientiousness, and income each accounted for PO-SWL correlation. In both studies, neuroticism negatively correlated with conservatism. We suggest that individual differences in neuroticism represent a previously under-examined contributor to the SWL disparity between conservatives and liberals.

2013 ◽  
Vol 41 (4) ◽  
pp. 693-703 ◽  
Author(s):  
Guido M. Cavallera ◽  
Andrea Passerini ◽  
Alessandro Pepe

We used the Big Five Questionnaire (BFQ; Caprara, Barbaranelli, & Borgogni, 1993) with swimmers engaged in indoor practice at the leisure level (50 male, 50 female) to measure whether personality traits are associated with swimming. We also examined the concept that scores on some personality traits can have a reciprocal closely intermingled influence on other personality traits, and that gender can play a role in modulating personality. We found that the swimmers were characterized by evidence of personality traits distributed within moderate middle scores in personality factors, contributing to well-being and satisfaction with life. We also found correlations within factors and subfactors, showing a close relationship among personality traits. Gender also plays a role in the measurement of personality traits as gender has a statistically significant effect on extraversion.


2019 ◽  
Vol 83 (3) ◽  
pp. 91-107 ◽  
Author(s):  
Neeru Paharia ◽  
Vanitha Swaminathan

This article evaluates when a user-design approach is and is not effective in strengthening brand preference. It specifically delves into the role of power-distance beliefs in influencing preferences for user-designed products and brands. The authors demonstrate that low-power-distance consumers prefer user-designed products to company-designed products, whereas this effect is attenuated or reversed for high-power-distance consumers. The authors find process evidence that both feelings of empowerment and values of expertise differentially mediate brand preferences depending on power-distance beliefs, thus extending prior research findings. Field experiments conducted in the United States and cross-culturally (Austria and Guatemala) with Facebook’s advertising platform provide convergent evidence using country and political orientation as managerially accessible proxies. This research sheds light on when and why firms should be wary of user-design approaches, based on how power-distance beliefs drive consumers’ preferences.


2018 ◽  
Vol 152 (7) ◽  
pp. 497-514 ◽  
Author(s):  
Gülbin Şengül-İnal ◽  
Fulya Kirimer-Aydinli ◽  
Nebi Sümer

2005 ◽  
Vol 73 (5) ◽  
pp. 1141-1180 ◽  
Author(s):  
Dayna Lee-Baggley ◽  
Melady Preece ◽  
Anita DeLongis

2017 ◽  
Vol 69 ◽  
pp. 102-109 ◽  
Author(s):  
Rebekka Weidmann ◽  
Thomas Ledermann ◽  
Alexander Grob

2008 ◽  
Vol 29 (1) ◽  
pp. 45-55 ◽  
Author(s):  
Richard L. Zweigenhaft

Abstract. Through the development of the Short Test of Musical Preferences (STOMP) and a larger theory of music preferences, Rentfrow and Gosling (2003 , 2006 ) have helped guide the way toward understanding the role of music in people's lives, and the relationship between music preferences and personality. The four music dimensions they established in their 2003 study provide a broad-brush look at some of the relationships between music preferences and personality. This study of 83 undergraduates at Guilford College in Greensboro, NC, used the NEO-PI, rather than the Big Five Inventory, which allowed us to examine the six facets that make up each of the Big Five traits as well as those traits themselves, and it looked separately at the music genres that make up the four music dimensions identified by Rentfrow and Gosling (2003) . The findings provide general support for Rentfrow and Gosling's work, but they also demonstrate that the personality patterns for the specific music genres differ considerably from one another, even those that fall within the same broad music dimensions. The Openness trait was by far the most robust of the Big Five traits assessed by the NEO-PI, and preferences for some music genres (e.g., folk, international music, and rap/hip-hop) were far more revealing of personality than others (e.g., classical, rock, and electronic).


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