Consumer buying behavior towards online shopping stores in Malaysia

Author(s):  
Mehrdad SALEHI ◽  
2016 ◽  
Vol 4 (8(SE)) ◽  
pp. 60-65
Author(s):  
Lakshmi

With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These studies explain online shopping important and consumer buying behavior in online shopping.


2013 ◽  
Vol 3 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bijal Zaveri Amin ◽  
Prahant Amin

Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for customization of information, and quick comparative analysis among competing products/services. The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping. An attempt would be made in this paper to put forward results and findings based on critical review of available literature in form of earlier research studies relating to trends, growth, developments and future potentials of e-commerce and evolving behavioral patterns of online shopping activities considering its diffusion and issues especially concerning to gender, security etc. with its implications on e-marketplaces, society and businesses in near future. Finally, this study discovered a significantly impact of Consumer online buying behavior and Important managerial implications and recommendations are also presented.


2020 ◽  
Vol 08 (06) ◽  
pp. 2716-2728
Author(s):  
Tanvir Abir ◽  
Taha Husain ◽  
Shaikh Sabbir Ahmed Waliullah ◽  
Dewan Muhammad Nura Yazdani ◽  
Kazi Fayzus Salahin ◽  
...  

2019 ◽  
Vol 2 (2) ◽  
pp. 1-24
Author(s):  
Dr Rizwana Bashir ◽  
Irsa Mehboob ◽  
Waqas Khaliq Bhatti

This research paper examines the relationship between various factors that affect the consumer behavior towards online shopping. Online shopping refers to the recent trends of being able to buy everything from home. The focus of this research is to explain the influence of five major variables that were derived from literature. These variables are trust, time, product variety, convenience and privacy, which determine how consumer-buying behavior is reflecting online shopping trends. Data was collected through the use of a specified measuring instrument. This instrument was a completely self-developed and standardized questionnaire that comprised of two sections. The statistical analysis of the data reflects that trust and convenience will have great impact on the decision to buy online or not. Trust is been considered as the most relevant factor affecting the customer’s buying behavior towards online shopping when it comes to younger generation.


2018 ◽  
Vol 5 (1) ◽  
pp. 1514940 ◽  
Author(s):  
Mohammad Anisur Rahman ◽  
Md. Aminul Islam ◽  
Bushra Humyra Esha ◽  
Nahida Sultana ◽  
Sujan Chakravorty ◽  
...  

2018 ◽  
Vol 7 (2) ◽  
pp. 44-56
Author(s):  
Zahid Ahmed ◽  
Ling Su ◽  
Kalsoom Rafique ◽  
Sher Zaman Khan ◽  
Sadaf Jamil

The present study is concerned in the field of consumer buying behavior, especially e-shopping in Pakistan. E-commerce has created easiness and innovativeness in humans’ life. Online consumer buying behavior is not like a physical market having ability to touch, analyze, and thereafter shop the products. This study explores the effect of few variables, derived from existing literature. Those variables are perceived benefits, domain specific innovativeness, and shopping orientations, i.e., impulse-purchase orientation, brand orientation and quality orientation. The data was collected by mean of the questionnaires. The findings indicated that domain specific innovativeness and shopping orientations have positive impact on consumers’ buying behavior towards online shopping. Therefore, consumers are showing an interest to online shopping because of recent development of electronic stores in Pakistan.


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