scholarly journals EFFECTS OF ONLINE SHOPPING TRENDS ON CONSUMER-BUYING BEHAVIOR: AN EMPIRICAL STUDY OF PAKISTAN

2019 ◽  
Vol 2 (2) ◽  
pp. 1-24
Author(s):  
Dr Rizwana Bashir ◽  
Irsa Mehboob ◽  
Waqas Khaliq Bhatti
Keyword(s):  
Statistical Analysis ◽  
Empirical Study ◽  
Online Shopping ◽  
Product Variety ◽  
Measuring Instrument ◽  
Relevant Factor ◽  
Buying Behavior ◽  
Recent Trends ◽  
The Relationship ◽  
Consumer Buying Behavior

This research paper examines the relationship between various factors that affect the consumer behavior towards online shopping. Online shopping refers to the recent trends of being able to buy everything from home. The focus of this research is to explain the influence of five major variables that were derived from literature. These variables are trust, time, product variety, convenience and privacy, which determine how consumer-buying behavior is reflecting online shopping trends. Data was collected through the use of a specified measuring instrument. This instrument was a completely self-developed and standardized questionnaire that comprised of two sections. The statistical analysis of the data reflects that trust and convenience will have great impact on the decision to buy online or not. Trust is been considered as the most relevant factor affecting the customer’s buying behavior towards online shopping when it comes to younger generation.

scholarly journals Consumers’ Buying Behavior Towards Online Shopping During The Covid-19 Pandemic: An Empirical Study In Malaysia

2021 ◽  
Vol 7 (2) ◽  
pp. 1-7
Author(s):  
Nurul Sima Mohamad Shariff ◽  
Nur Hayani Izzati Abd Hamid
Keyword(s):  
Online Shopping ◽  
Probit Model ◽  
Product Variety ◽  
Marketing Strategies ◽  
Ordered Probit ◽  
Ordered Probit Model ◽  
Buying Behavior ◽  
Factors Affecting ◽  
The Relationship ◽  
Insight Into

The world has been affected by the COVID-19 outbreak recently, affecting the economy worldwide. Due to the booming of online activities, especially online shopping, this study is interested in finding the relationship between factors affecting consumers’ buying behavior on online shopping in Malaysia during the COVID-19 pandemic. The least studies related to this issue is needed in Malaysia to further understand the behavior of the consumers on online shopping. Based on available literatures, the factors of interest were trust, convenience, price, product variety and promotion on consumers’ buying behavior in Malaysia. The study employed survey procedures to collect the data, whereby online questionnaires were disseminated and recorded from a total of 335 respondents. The data was then analysed using several statistical analyses, namely pilot test, descriptive statistics and an ordered probit model.  The result from an ordered probit model indicated that convenience, product variety, trust and promotion affected the Malaysian consumers’ buying behavior during the pandemic. Only price showed an insignificant impact on online shopping. This gave the sellers insight into understanding the consumers’ buying behavior on the online platform by planning marketing strategies to fascinate more customers.

scholarly journals Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh

2018 ◽  
Vol 5 (1) ◽  
pp. 1514940 ◽  
Author(s):  
Mohammad Anisur Rahman ◽  
Md. Aminul Islam ◽  
Bushra Humyra Esha ◽  
Nahida Sultana ◽  
Sujan Chakravorty ◽  
...  
Keyword(s):  
Empirical Study ◽  
Online Shopping ◽  
Dhaka City ◽  
Buying Behavior ◽  
Consumer Buying Behavior

scholarly journals CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING

2016 ◽  
Vol 4 (8(SE)) ◽  
pp. 60-65
Author(s):  
Lakshmi
Keyword(s):  
Social Class ◽  
Online Shopping ◽  
Business Environment ◽  
Online Marketing ◽  
Buying Behavior ◽  
Group Relation ◽  
Potential Consumer ◽  
Buying Behaviors ◽  
Internet Literacy ◽  
Consumer Buying Behavior

With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These studies explain online shopping important and consumer buying behavior in online shopping.

Relationship between Online Shopping and Store Shopping in the Shopping Process: Empirical Study for Search Goods and Experience Goods in Nanjing, China

2019 ◽  
Vol 2673 (11) ◽  
pp. 38-47 ◽  
Author(s):  
Qing Zhai ◽  
Xinyu (Jason) Cao ◽  
Feng Zhen
Keyword(s):  
Empirical Study ◽  
Online Shopping ◽  
Internet Shopping ◽  
Experience Goods ◽  
Internet Users ◽  
The Relationship

As online shopping proliferates, many studies have investigated its impact on travel. Most studies, however, treat online shopping as a transaction channel and overlook its interaction with physical shopping at various stages of the shopping process. Using adult internet users in Nanjing, China, this study explores the interactions between online shopping and traditional shopping for search goods (books) and experience goods (clothing) during the shopping process. The results show that experience goods have a stronger stickiness combination between pre-purchase channels and transaction channels than search goods. As a pre-purchase channel for experience goods, stores are more likely to promote cross-channel than internet shopping; the relationship is the opposite for search goods.

scholarly journals Effective Advertising and its Influence on Consumer Buying Behavior

2012 ◽  
Vol 4 (3) ◽  
pp. 114-119 ◽  
Author(s):  
Ghulam Shabbir Khan ◽  
Burhan Ali Shah . ◽  
Ahmed Imran Hunjra .
Keyword(s):  
Emotional Response ◽  
Purchase Decision ◽  
Environmental Response ◽  
Buying Behavior ◽  
Independent Variables ◽  
Effective Advertising ◽  
The Relationship ◽  
Moderate Relationship ◽  
Consumer Buying Behavior

Advertising is a way of communication to convince an audience for taking purchase decision about a product or service and delivering information to viewers. This paper examines the relationship between environmental response and emotional response which are independent variables with dependent variable i.e. consumer buying behavior. This research investigates the relationship between the variables involved, by taking the 200 responses in twins’ cities of Pakistan. Findings of this study show the moderate relationship between independent variables and dependent variable. It shows that consumer purchase those brands from which they are emotionally attached. This study reports new results in the field of buying behavior of consumers’ response.

Factors Affecting Online Consumer Buying Behavior Towards Essential Oils in Penang

2021 ◽  
pp. 279-302
Author(s):  
Jia Wen Goh ◽  
Alex Hou Hong Ng
Keyword(s):  
Essential Oils ◽  
Reasoned Action ◽  
Brand Image ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Online Advertisement ◽  
Online Consumer ◽  
The Relationship ◽  
Consumer Buying Behavior

The purpose of this chapter is to determine the factors influencing the online consumer buying behavior towards essential oils in Penang as there is dissonance between what the consumers want and what has been made available in the purchase of essential oils. There are four factors influencing the online consumer buying behavior that are being evaluated in this research which are brand image, price, quality, and online advertisement. Past literatures have been reviewed on the factors to understand consumers' preferences that leads to consumer buying decision. This study adopted the theory of reasoned action (TRA) as the grounded theory. Questionnaires will be used to collect consumers' response for further testing and analysis to test the relationship and strength of factor variables by using the outlined research methodology.

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