scholarly journals Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh

2018 ◽  
Vol 5 (1) ◽  
pp. 1514940 ◽  
Author(s):  
Mohammad Anisur Rahman ◽  
Md. Aminul Islam ◽  
Bushra Humyra Esha ◽  
Nahida Sultana ◽  
Sujan Chakravorty ◽  
...  
Keyword(s):  
Empirical Study ◽  
Online Shopping ◽  
Dhaka City ◽  
Buying Behavior ◽  
Consumer Buying Behavior

scholarly journals EFFECTS OF ONLINE SHOPPING TRENDS ON CONSUMER-BUYING BEHAVIOR: AN EMPIRICAL STUDY OF PAKISTAN

2019 ◽  
Vol 2 (2) ◽  
pp. 1-24
Author(s):  
Dr Rizwana Bashir ◽  
Irsa Mehboob ◽  
Waqas Khaliq Bhatti
Keyword(s):  
Statistical Analysis ◽  
Empirical Study ◽  
Online Shopping ◽  
Product Variety ◽  
Measuring Instrument ◽  
Relevant Factor ◽  
Buying Behavior ◽  
Recent Trends ◽  
The Relationship ◽  
Consumer Buying Behavior

This research paper examines the relationship between various factors that affect the consumer behavior towards online shopping. Online shopping refers to the recent trends of being able to buy everything from home. The focus of this research is to explain the influence of five major variables that were derived from literature. These variables are trust, time, product variety, convenience and privacy, which determine how consumer-buying behavior is reflecting online shopping trends. Data was collected through the use of a specified measuring instrument. This instrument was a completely self-developed and standardized questionnaire that comprised of two sections. The statistical analysis of the data reflects that trust and convenience will have great impact on the decision to buy online or not. Trust is been considered as the most relevant factor affecting the customer’s buying behavior towards online shopping when it comes to younger generation.

scholarly journals CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING

2016 ◽  
Vol 4 (8(SE)) ◽  
pp. 60-65
Author(s):  
Lakshmi
Keyword(s):  
Social Class ◽  
Online Shopping ◽  
Business Environment ◽  
Online Marketing ◽  
Buying Behavior ◽  
Group Relation ◽  
Potential Consumer ◽  
Buying Behaviors ◽  
Internet Literacy ◽  
Consumer Buying Behavior

With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These studies explain online shopping important and consumer buying behavior in online shopping.

scholarly journals Impact of Packaging on Consumer Buying Behavior at Dhaka City

2016 ◽  
Vol 5 (2) ◽  
pp. 93-100
Author(s):  
Wahida Shahan Tinne
Keyword(s):  
Sampling Technique ◽  
Logit Analysis ◽  
Dhaka City ◽  
Buying Behavior ◽  
Product Price ◽  
Marketing Tool ◽  
Self Service ◽  
Color Background ◽  
The Impact ◽  
Consumer Buying Behavior

Package becomes an ultimate selling proposition stimulating impulse buying behavior, increasing market share and reducing promotional costs. Packaging is known as the physical appearance of the product that includes design, color, shape, label and materials of a product. It is also used as a marketing tool to get the consumers’ attention. Packaging is considered as all the activities of designing and producing the container for a product. Due to changing consumers’ life-style and increasing self-service, the packaging is considered as fifth ‘P’ along with the other 4ps – product, price, place, and promotion. The main objective of this paper is to find out the impact of packaging on consumers at Dhaka city in Bangladesh. The logit analysis is used to identify the impact of packaging on consumer buying behavior. The researcher has identified seven variables that found in previous researches of the impact of packaging. The dependent variable is Consumer Buying Behavior Dependent on Packaging. The independent variables are Packaging Color, Background Image, Packaging Material, Font Style, Design of Wrapper, Printed Information and Innovation. The questionnaire is designed on Likert Scale where consumers are asked to put a tick mark on seven statements. These seven statements are selected based on variables that found in previous researches of the impact of packaging. The sampling technique is non-probability sampling. The researcher tries to find out customers who have shown interest in survey and respondents are asked questions who usually take major purchase decisions for the family consumption. So in this study, convenience sampling is applied. The sample size is 120. Sampling Area is Banani, Dhanmondi, Gulshan, and Shyamoli. It is focused on the specific areas only. It can be done in an extensive way. The sample can be large. Statistical tools SPSS is used to find out the relationship of the hypothesis of the impact of packaging on consumers of Dhaka city in Bangladesh.

A Conceptual Framework to Understanding Online Consumer Buying Behavior

2013 ◽  
Vol 3 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bijal Zaveri Amin ◽  
Prahant Amin
Keyword(s):  
Conceptual Framework ◽  
Online Shopping ◽  
Buying Behavior ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Online Consumer ◽  
And Control ◽  
Near Future ◽  
Online Buying ◽  
Consumer Buying Behavior

Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for customization of information, and quick comparative analysis among competing products/services. The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping. An attempt would be made in this paper to put forward results and findings based on critical review of available literature in form of earlier research studies relating to trends, growth, developments and future potentials of e-commerce and evolving behavioral patterns of online shopping activities considering its diffusion and issues especially concerning to gender, security etc. with its implications on e-marketplaces, society and businesses in near future. Finally, this study discovered a significantly impact of Consumer online buying behavior and Important managerial implications and recommendations are also presented.

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