scholarly journals Multinacionales de mercados emergentes y adquisiciones internacionales: el caso de las empresas chinas en el sector hotelero español

2019 ◽  
pp. 467-485
Author(s):  
Diego Quer ◽  
Xing Peng
Keyword(s):  
Emerging Market ◽  
Hotel Industry ◽  
Competitive Advantages ◽  
International Expansion ◽  
Theoretical Frameworks ◽  
Emerging Market Multinationals ◽  
Gradual Process ◽  
Strategic Assets ◽  
Multiple Case

La expansión internacional de las multinacionales de mercados emergentes está adquiriendo una creciente importancia en los últimos años. El sector hotelero no es ajeno a esta tendencia. El objetivo de este trabajo es analizar si los modelos teóricos tradicionales resultan aplicables al caso de las inversiones efectuadas por empresas turísticas chinas o si, por el contrario, se hace necesario utilizar nuevos planteamientos. A partir de un estudio de casos de tres empresas chinas que han invertido en el sector hotelero español, nuestros resultados indican que dichas empresas, más que explotar sus ventajas competitivas, persiguen obtener nuevas fuentes de ventaja. Asimismo, en lugar de seguir un proceso gradual, optan por modos de establecimiento que les permitan acceder de forma rápida a esos activos estratégicos. The international expansion of emerging-market multinationals is becoming increasingly important in recent years. This trend is also present in the hotel industry. The aim of this paper is to analyze whether traditional theoretical frameworks are applicable to cross-border investments by Chinese tourism companies or new approaches become necessary. From a multiple case study of three Chinese companies with investments in the Spanish hotel industry, our results indicate that these companies, rather than exploiting their competitive advantages, seek to obtain new sources of advantage. Moreover, instead of following a gradual process, they choose establishment modes that allow them to quickly access these strategic assets.

scholarly journals INTERNATIONAL ENTREPRENEURSHIP: EVIDENCE FROM EMERGING MARKETS

2021 ◽  
Author(s):  
Bjarne Sorensen
Keyword(s):  
Emerging Markets ◽  
Emerging Economies ◽  
International Entrepreneurship ◽  
Emerging Market ◽  
Competitive Advantages ◽  
International Business Research ◽  
Multiple Case ◽  
Research Questions ◽  
Resource Deployment

<p>This article answers calls for research into the field of international entrepreneurship (henceforth IE) in the context of emerging economies. In doing so, the research simultaneously heeds appeals for greater methodological variety to broaden the scope of inquiry in the field of international business research. Drawing on internationalization and entrepreneurial process modelling theory, this multiple-case study provides unique insights into the phenomena of IE in emerging market settings. It elaborates upon the processes behind IE’s discovery of opportunities; it extends our understanding of IEs resource deployment; and it identifies sources of competitive advantages among IEs in emerging markets. Insights gained from this empirical study were translated into propositions corroborating, elaborating, and challenging existing theory and assumptions. Above all, this research questions our understanding of institutional and transaction cost theory in the internationalization processes of IEs.<br></p>

scholarly journals INTERNATIONAL ENTREPRENEURSHIP: EVIDENCE FROM EMERGING MARKETS

2021 ◽  
Author(s):  
Bjarne Sorensen
Keyword(s):  
Emerging Markets ◽  
Emerging Economies ◽  
International Entrepreneurship ◽  
Emerging Market ◽  
Competitive Advantages ◽  
International Business Research ◽  
Multiple Case ◽  
Research Questions ◽  
Resource Deployment

<p>This article answers calls for research into the field of international entrepreneurship (henceforth IE) in the context of emerging economies. In doing so, the research simultaneously heeds appeals for greater methodological variety to broaden the scope of inquiry in the field of international business research. Drawing on internationalization and entrepreneurial process modelling theory, this multiple-case study provides unique insights into the phenomena of IE in emerging market settings. It elaborates upon the processes behind IE’s discovery of opportunities; it extends our understanding of IEs resource deployment; and it identifies sources of competitive advantages among IEs in emerging markets. Insights gained from this empirical study were translated into propositions corroborating, elaborating, and challenging existing theory and assumptions. Above all, this research questions our understanding of institutional and transaction cost theory in the internationalization processes of IEs.<br></p>

Pollo Campero in the USA

2014 ◽  
Vol 52 (9) ◽  
pp. 1649-1679 ◽  
Author(s):  
Esteban R. Brenes ◽  
Amitava Chattopadyay ◽  
Luciano Ciravegna ◽  
Daniel Montoya
Keyword(s):  
Fast Food ◽  
Competitive Strategy ◽  
Corporate Strategy ◽  
Emerging Market ◽  
International Strategy ◽  
Content Type ◽  
Emerging Market Multinationals ◽  
Consumer Segmentation ◽  
The Us

Purpose – This case illustrates the challenges that Pollo Campero, a Guatemalan fast food company, faces when expanding in the US market. The purpose of this paper is to stimulate a discussion about consumer segmentation, competitive strategy and the internationalization of emerging market multinationals. Design/methodology/approach – The case study is based on primary research conducted in conjunction with the company, including interviews with senior management and an ample review of documents. Secondary sources have been used to gather information about the industry, the US market and consumer segments. Findings – The case illustrates that Pollo Campero was initially very successful in the US market because it appealed to consumers of Central American origin. It found it harder to appeal to a broader range of US consumers, who had no emotional attachment to the brand. Originality/value – This is a complex, in-depth case study suitable for use with advanced MBA students and practitioners. Depending on the aims of the instructor, different aspects of the case can be highlighted and it can be used in a competitive strategy class as well as in a corporate strategy class or a strategic marketing course. It can be used in a class focussing on brand, positioning and consumer segmentation, a class on competitive strategy in the fast food industry, or a class on the international strategy of emerging market multinationals.

scholarly journals International Expansion of Social Enterprises as a Catalyst for Scaling up Social Impact across Borders

2020 ◽  
Vol 12 (8) ◽  
pp. 3262 ◽  
Author(s):  
Ignacio Bretos ◽  
Millán Díaz-Foncea ◽  
Carmen Marcuello
Keyword(s):  
Social Impact ◽  
Social Enterprises ◽  
Local Context ◽  
International Expansion ◽  
The Sustainable Development ◽  
International Scale ◽  
Multiple Case ◽  
Development Goals ◽  
National Boundaries

Scaling social impact and solutions beyond the local context is argued to embody a key mechanism for social enterprises (SEs) to contribute to the achievement of the sustainable development goals (SDGs) and to generate welfare-enhancing systemic change. In light of this, this article explores the potential of SE international expansion as a catalyst for scaling social impact across borders. From our reading of the literature, we discern three major typologies of cross-border scaling: Control-based, altruism-based, and hybrid. Drawing on a multiple-case study of nine international SEs, we examine why and how SEs deploy these scaling strategies on an international scale; the challenges to maximize social impact across borders associated with each of the scaling strategies, and the resources and actions that SEs can mobilize to manage such challenges associated with international expansion. Contrary to conventional wisdom and mainstream theory depicting SEs as small-sized organizations that suffer from different limitations to expand beyond their traditional national boundaries, our findings illustrate how these organizations can successfully operate on an international scale and simultaneously generate financial, social, and environmental value.

Renewable energy market SMEs: antecedents of internationalization

2019 ◽  
Vol 16 (4) ◽  
pp. 407-447
Author(s):  
Agnes Asemokha ◽  
Ali Ahi ◽  
Lasse Torkkeli ◽  
Sami Saarenketo
Keyword(s):  
Renewable Energy ◽  
Energy Market ◽  
International Expansion ◽  
Content Type ◽  
Study Approach ◽  
Regulatory Policies ◽  
Multiple Case ◽  
Empirical Context ◽  
Environmental Level

Purpose The purpose of this study is to provide a foundational understanding of the internationalization of small- and medium-sized enterprises (SMEs) operating in the context of renewable energy markets. The focus is on exploring and identifying the managerial-, firm- and environmental-level antecedents to their international expansion, which also furthers the understanding of the distinct SME’s internationalization context within the renewable energy market. Design/methodology/approach The study adopts a qualitative multiple case study approach in a Finnish SME context and identifies the antecedents’ relative prominence at the managerial, firm and environmental levels. Findings The findings indicate that, although internationalization antecedents of renewable energy SMEs differ owing to market forces such as trends, networks and changing regulatory policies, they share antecedents similar to those of SMEs in other industries. Research limitations/implications The main limitation of this study is its single-country home market empirical context. Future studies should expand analysis to different regulatory and regional environments. Originality/value To the authors’ knowledge, there are few studies that explore the antecedents of SMEs’ internationalization, especially in the renewable energy market context. Hence, this study contributes to the international business and entrepreneurship literature by illustrating the fundamental managerial-, firm- and environmental-level antecedents to the internationalization of SMEs operating in the renewable energy business. In addition, it highlights the peculiarities of renewable energy SMEs’ internationalization, suggesting that extant research on SMEs’ internationalization has not adequately captured the intricacies present in the internationalization of renewable energy enterprises.

scholarly journals CSR Aimed at Clients of an Animal Nutrition Business: A Case Study

2017 ◽  
Vol 7 (3) ◽  
pp. 63
Author(s):  
Julio César López Figueroa ◽  
René Daniel Fornés Rivera ◽  
Elizabeth González Valenzuela
Keyword(s):  
Emerging Market ◽  
Animal Nutrition ◽  
Competitive Advantages ◽  
Organizational Strategies ◽  
Commercial Activity ◽  
Socially Responsible ◽  
Marketing Department ◽  
A Value ◽  
Business Market

The objective of the present study is to elaborate a proposal of socially responsible practices aimed at the clients of a Mexican business whose commercial activity is the elaboration of products for animal nutrition and which does not at present have a formal CSR approach in their strategy and therefore lacks important competitive advantages for operating in the business market today.A literary revision in which the evolution of CSR was presented was carried out as part of this research. We also analyzed three main models for managing CSR in organizations and made a description of some empiric studies of CSR aimed at clients. In the development of the methodology a case study was used, resulting in a diagnosis of the situation of the business with respect to CSR along with a plan for improvement which contains the socially responsible practice proposals suggested in order to create a value relationship with this particular interest group.It is important to point out that we worked together with the members of the marketing department of the business under study, because it is attending to the needs of the clients, making the employees experience very valuable in determining proposed practices. The results of this research were intended to contribute empirical evidence about the application of CSR in the organizational strategies of emerging-market countries, while increasing existing CSR research in Mexican national industries.

scholarly journals Emerging Market or Neighbourhood Country? A Case Study of Aura Light’s Market Expansion Strategy

2019 ◽  
Vol 2 (2) ◽  
pp. 69
Author(s):  
Ria Triwastuti ◽  
Robert J. Poulter
Keyword(s):  
International Business ◽  
Emerging Market ◽  
Theoretical Frameworks ◽  
Operating Cycle ◽  
Expansion Strategy ◽  
Market Expansion ◽  
Financial Condition ◽  
Settling Up

Aura Light, a Swedish lighting company, is currently in a transforming phase from a lighting products company into lighting solution provider. This change requires considerable new investments that resulted in the company’s cash operating cycle longer. However, there are two ambitions to pursue by the management of Aura Light in the next five years. Firstly, expanding market to India and Brazil by selling traditional products that potentially double its revenue in five years. Secondly, focusing on building the transformation and settling up solutions and LED market in Europe. Meanwhile, the long-term goal of Aura Light is to be a leader player of lighting solution and LED in Europe market. With current resources and financial condition, Aura Light can only choose one of those options instead of doing both at the same time. This study is aimed to answer Aura Lights dilemma by providing managerial recommendation based on international business theoretical frameworks.

scholarly journals International strategies of emerging market multinationals: A dynamic capabilities perspective

2018 ◽  
Vol 26 (4) ◽  
pp. 408-425 ◽  
Author(s):  
Ping Deng ◽  
Yang Liu ◽  
Vickie Coleman Gallagher ◽  
Xiaojie Wu
Keyword(s):  
Dynamic Capabilities ◽  
Success Factors ◽  
Emerging Market ◽  
Future Research ◽  
International Expansion ◽  
Strategic Choices ◽  
Exploration And Exploitation ◽  
Emerging Market Multinationals ◽  
Internationalization Strategies ◽  
International Strategies

AbstractThis paper focuses on the importance of dynamic capabilities in shaping the nature of international strategies of emerging market multinationals from mid-range economies. We argue that dynamic capabilities theory provides an insightful approach to understanding the internationalization of emerging market multinationals and their strategic choices. Drawing on dynamic capability theory and unpacking dynamic capabilities into four distinct but related dimensions or facets, we develop a typology of three internationalization strategies available to emerging market multinationals in their international expansion: sequential international ambidexterity (from exploitation to exploration, and vice versa) and structural international ambidexterity (simultaneous exploration and exploitation). Success factors associated with each of the ambidextrous internationalization strategies are also considered. We conclude with a discussion of the implications of the dynamic capabilities framework for theoretical implications and fruitful areas for future research endeavors.

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