scholarly journals CSR Aimed at Clients of an Animal Nutrition Business: A Case Study

2017 ◽  
Vol 7 (3) ◽  
pp. 63
Author(s):  
Julio César López Figueroa ◽  
René Daniel Fornés Rivera ◽  
Elizabeth González Valenzuela
Keyword(s):  
Emerging Market ◽  
Animal Nutrition ◽  
Competitive Advantages ◽  
Organizational Strategies ◽  
Commercial Activity ◽  
Socially Responsible ◽  
Marketing Department ◽  
A Value ◽  
Business Market

The objective of the present study is to elaborate a proposal of socially responsible practices aimed at the clients of a Mexican business whose commercial activity is the elaboration of products for animal nutrition and which does not at present have a formal CSR approach in their strategy and therefore lacks important competitive advantages for operating in the business market today.A literary revision in which the evolution of CSR was presented was carried out as part of this research. We also analyzed three main models for managing CSR in organizations and made a description of some empiric studies of CSR aimed at clients. In the development of the methodology a case study was used, resulting in a diagnosis of the situation of the business with respect to CSR along with a plan for improvement which contains the socially responsible practice proposals suggested in order to create a value relationship with this particular interest group.It is important to point out that we worked together with the members of the marketing department of the business under study, because it is attending to the needs of the clients, making the employees experience very valuable in determining proposed practices. The results of this research were intended to contribute empirical evidence about the application of CSR in the organizational strategies of emerging-market countries, while increasing existing CSR research in Mexican national industries.

scholarly journals Market Entries of Emnes in Developed Markets – A Case Study from Slovenia and Germany

2021 ◽  
Author(s):  
Andreas M. Hilger ◽  
Thomas Steger ◽  
Zlatko Nedelko
Keyword(s):  
Central And Eastern Europe ◽  
Emerging Market ◽  
Competitive Advantages ◽  
Technological Capabilities ◽  
Structured Interviews ◽  
Developed Markets ◽  
Company Growth ◽  
Competitive Pricing ◽  
Insight Into

To get an insight into internalization processes of Slovenian MNEs and particularly to their activities in Germany, we adopted a distinctively qualitative approach and conducted semi-structured interviews with key actors of five major Slovene companies we used as case studies. Our study shows that several major assumptions regarding frontier and emerging market MNE international activities do not fit to Slovene companies. They were found to act as innovation leaders with high quality products and services, as well as with competitive pricing, as long as their technological capabilities are competitive. The liability of foreignness as well as the liability of country of origin are steeply declining with increasing technological capabilities in Slovene EMNEs. They also showed high institutional familiarity and suffered little from uncertainty. Our study also shows that Slovene companies partially show competitive advantages compared to their German counterparts. Moreover, our findings confirm that economic liberalization, in this case Slovenia’s entry into the European common market, is a significant force driving company growth and internationalization. Thereby, this study presents generalizable insights into the internationalization process from Central and Eastern Europe and anywhere where large multinationals are scarce yet.

“Wag the Dog” initiatives and the corporate immune system

2019 ◽  
Vol 28 (1) ◽  
pp. 109-127
Author(s):  
Roger Schweizer ◽  
Katarina Lagerström
Keyword(s):  
Immune System ◽  
Design Methodology ◽  
Single Case ◽  
Emerging Market ◽  
Content Type ◽  
A Value ◽  
Initiative Process ◽  
Subsidiary Managers ◽  
Practical Implications

Purpose This paper aims to contribute to the subsidiary initiative literature by studying the interaction between a headquarters and its subsidiary during an initiative process that has the potential to “wag the corporate dog” that is, for the global corporation’s promising subsidiary initiative in a strategically important emerging market to question the corporation’s prevailing schemata. Design/methodology/approach The longitudinal single case study draws on evidence from the Indian subsidiary of Swedish Volvo Bus and its efforts to introduce a value product in India. Findings The study argues that wag the dog initiatives provoke the corporate immune system independent of the initiative’s potential and the subsidiary’s autonomy and legitimacy. If the idea behind the wag the dog initiative is perceived as strategically important for the multinational corporation, then the corporate immune system tries to engulf – most likely unsuccessfully – the idea within the prevailing schemata. Failed attempts to engulf the initiative weaken the corporate immune system temporarily, thereby opening the organization to revitalization of the original initiative. Resistance, even though weakened, from the corporate immune system continues to exist. Practical implications Subsidiary managers need to avoid having their headquarters perceive an initiative as a wag the dog initiative by balancing their need to sell persistently the initiative with avoiding negative attention. Originality/value This study is a pioneer in explaining how the corporate immune system reacts towards wag the dog initiatives taken from subsidiaries in large emerging markets.

Corporate social responsibility: comparing different models

2017 ◽  
Vol 13 (4) ◽  
pp. 728-742 ◽  
Author(s):  
Franciane Reinert Lyra ◽  
Maria José Barbosa De Souza ◽  
Miguel Angel Verdinelli ◽  
Jeferson Lana
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Single Case ◽  
Emerging Market ◽  
Theoretical Models ◽  
Socially Responsible ◽  
Content Type ◽  
Corporate Social ◽  
First Time

Purpose The purpose of this paper is to present theoretical investigation into two corporate social responsibility (CSR) models proposed by Schwartz and Carroll (2003, 2008). Design/methodology/approach A descriptive study was conducted using a quantitative approach with 200 visitors. Data analysis involved, first, a factor analysis and, subsequently, a canonical analysis. Findings The results reveal that there is indeed the characteristic of convergence on the CSR dimensions, as well as confirm the correlation between the two models. Research limitations/implications This is a single case study wherein data cannot be generalized and there is a lack, so far, of a specific measure scale for the VBA (value, balance and accountability) model. Practical implications The results can contribute to studies on the development of CSR scales directed toward consumers, particularly tourist companies in emerging countries, as well as a guidance for managers in planning socially responsible actions and achieving legitimacy of their consumers. Originality/value Studies on CSR from customers’ standpoint are still scarce in developing countries, and the existing ones do not use reliable measure scales, based on theoretical models and adapted to the features of this audience. The present paper helps this discussion by considering the perspective of an emerging market for the first time.

scholarly journals INTERNATIONAL ENTREPRENEURSHIP: EVIDENCE FROM EMERGING MARKETS

2021 ◽  
Author(s):  
Bjarne Sorensen
Keyword(s):  
Emerging Markets ◽  
Emerging Economies ◽  
International Entrepreneurship ◽  
Emerging Market ◽  
Competitive Advantages ◽  
International Business Research ◽  
Multiple Case ◽  
Research Questions ◽  
Resource Deployment

<p>This article answers calls for research into the field of international entrepreneurship (henceforth IE) in the context of emerging economies. In doing so, the research simultaneously heeds appeals for greater methodological variety to broaden the scope of inquiry in the field of international business research. Drawing on internationalization and entrepreneurial process modelling theory, this multiple-case study provides unique insights into the phenomena of IE in emerging market settings. It elaborates upon the processes behind IE’s discovery of opportunities; it extends our understanding of IEs resource deployment; and it identifies sources of competitive advantages among IEs in emerging markets. Insights gained from this empirical study were translated into propositions corroborating, elaborating, and challenging existing theory and assumptions. Above all, this research questions our understanding of institutional and transaction cost theory in the internationalization processes of IEs.<br></p>

scholarly journals Multinacionales de mercados emergentes y adquisiciones internacionales: el caso de las empresas chinas en el sector hotelero español

2019 ◽  
pp. 467-485
Author(s):  
Diego Quer ◽  
Xing Peng
Keyword(s):  
Emerging Market ◽  
Hotel Industry ◽  
Competitive Advantages ◽  
International Expansion ◽  
Theoretical Frameworks ◽  
Emerging Market Multinationals ◽  
Gradual Process ◽  
Strategic Assets ◽  
Multiple Case

La expansión internacional de las multinacionales de mercados emergentes está adquiriendo una creciente importancia en los últimos años. El sector hotelero no es ajeno a esta tendencia. El objetivo de este trabajo es analizar si los modelos teóricos tradicionales resultan aplicables al caso de las inversiones efectuadas por empresas turísticas chinas o si, por el contrario, se hace necesario utilizar nuevos planteamientos. A partir de un estudio de casos de tres empresas chinas que han invertido en el sector hotelero español, nuestros resultados indican que dichas empresas, más que explotar sus ventajas competitivas, persiguen obtener nuevas fuentes de ventaja. Asimismo, en lugar de seguir un proceso gradual, optan por modos de establecimiento que les permitan acceder de forma rápida a esos activos estratégicos. The international expansion of emerging-market multinationals is becoming increasingly important in recent years. This trend is also present in the hotel industry. The aim of this paper is to analyze whether traditional theoretical frameworks are applicable to cross-border investments by Chinese tourism companies or new approaches become necessary. From a multiple case study of three Chinese companies with investments in the Spanish hotel industry, our results indicate that these companies, rather than exploiting their competitive advantages, seek to obtain new sources of advantage. Moreover, instead of following a gradual process, they choose establishment modes that allow them to quickly access these strategic assets.

scholarly journals INTERNATIONAL ENTREPRENEURSHIP: EVIDENCE FROM EMERGING MARKETS

2021 ◽  
Author(s):  
Bjarne Sorensen
Keyword(s):  
Emerging Markets ◽  
Emerging Economies ◽  
International Entrepreneurship ◽  
Emerging Market ◽  
Competitive Advantages ◽  
International Business Research ◽  
Multiple Case ◽  
Research Questions ◽  
Resource Deployment

<p>This article answers calls for research into the field of international entrepreneurship (henceforth IE) in the context of emerging economies. In doing so, the research simultaneously heeds appeals for greater methodological variety to broaden the scope of inquiry in the field of international business research. Drawing on internationalization and entrepreneurial process modelling theory, this multiple-case study provides unique insights into the phenomena of IE in emerging market settings. It elaborates upon the processes behind IE’s discovery of opportunities; it extends our understanding of IEs resource deployment; and it identifies sources of competitive advantages among IEs in emerging markets. Insights gained from this empirical study were translated into propositions corroborating, elaborating, and challenging existing theory and assumptions. Above all, this research questions our understanding of institutional and transaction cost theory in the internationalization processes of IEs.<br></p>

Developing design literacy through brand-based artefacts

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Catarina LELIS
Keyword(s):  
Empirical Study ◽  
Focus Groups ◽  
Design Process ◽  
Basic Design ◽  
Willingness To Participate ◽  
Socially Responsible ◽  
Interaction Structure ◽  
Functional Prototype ◽  
High Willingness

The brand is a powerful representational and identification-led asset that can be used to engage staff in creative, sustainable and developmental activities. Being a brand the result of, foremost, a design exercise, it is fair to suppose that it can be a relevant resource for the advancement of design literacy within organisational contexts. The main objective of this paper was to test and validate an interaction structure for an informed co-design process on visual brand artefacts. To carry on the empirical study, a university was chosen as case study as these contexts are generally rich in employee diversity. A non-functional prototype was designed, and walkthroughs were performed in five focus groups held with staff. The latter evidenced a need/wish to engage with basic design principles and high willingness to participate in the creation of brand design artefacts, mostly with the purposeof increasing its consistent use and innovate in its representation possibilities, whilst augmenting the brand’s socially responsible values.

Endangered Butterflies and their Non-Native Host Plants: Examining Shifting Values of Belonging in Restoration

2019 ◽  
Vol 3 (1) ◽  
pp. 1-9
Author(s):  
Robert M. Anderson ◽  
Amy M. Lambert
Keyword(s):  
Ecological Restoration ◽  
Native Species ◽  
Puget Sound ◽  
A Value ◽  
The Social ◽  
Remote Island ◽  
Scientific Truth ◽  
Native Host

The island marble butterfly (Euchloe ausonides insulanus), thought to be extinct throughout the 20th century until re-discovered on a single remote island in Puget Sound in 1998, has become the focus of a concerted protection effort to prevent its extinction. However, efforts to “restore” island marble habitat conflict with efforts to “restore” the prairie ecosystem where it lives, because of the butterfly’s use of a non-native “weedy” host plant. Through a case study of the island marble project, we examine the practice of ecological restoration as the enactment of particular norms that define which species are understood to belong in the place being restored. We contextualize this case study within ongoing debates over the value of “native” species, indicative of deep-seated uncertainties and anxieties about the role of human intervention to alter or manage landscapes and ecosystems, in the time commonly described as the “Anthropocene.” We interpret the question of “what plants and animals belong in a particular place?” as not a question of scientific truth, but a value-laden construct of environmental management in practice, and we argue for deeper reflexivity on the part of environmental scientists and managers about the social values that inform ecological restoration.

Strategies Among Young Jehovah’s Witnesses in Compulsory School in Sweden, Age 13–15, a Case Study

2013 ◽  
Vol 4 (1) ◽  
pp. 3-26 ◽  
Author(s):  
Pernilla Liedgren ◽  
Lars Andersson
Keyword(s):  
World View ◽  
Minority Group ◽  
Jehovah’S Witnesses ◽  
Value System ◽  
Jehovah's Witnesses ◽  
A Value ◽  
Standing Up ◽  
Primary School Age ◽  
Mainstream Culture

This study investigated how young teenagers, as members of a strong religious organization, dealt with the school situation and the encounter with mainstream culture taking place at school during the final years in Swedish primary school (age 13–15 years). The purpose was to explore possible strategies that members of a minority group, in this case the Jehovah’s Witnesses, developed in order to deal with a value system differing from that of the group. We interviewed eleven former members of the Jehovah’s Witnesses about their final years in compulsory Swedish communal school. The ages of the interviewees ranged between 24 and 46 years, and the interviewed group comprised six men and five women. Nine of the eleven interviewees had grown up in the countryside or in villages. All but two were ethnic Swedes. The time that had passed since leaving the movement ranged from quite recently to 20 years ago. The results revealed three strategies; Standing up for Your Beliefs, Escaping, and Living in Two Worlds. The first two strategies are based on a One-World View, and the third strategy, Living in Two Worlds, implies a Two-World View, accepting to a certain extent both the Jehovah’s Witnesses outlook as well as that of ordinary society. The strategy Standing up for Your Beliefs can be described as straightforward, outspoken, and bold; the youngsters did not show any doubts about their belief. The second subgroup showed an unshakeable faith, but suffered psychological stress since their intentions to live according to their belief led to insecurity in terms of how to behave, and also left them quite isolated. These people reported more absence from school. The youngsters using the strategy Living in Two Worlds appeared to possess the ability to sympathize with both world views, and were more adaptable in different situations.

Social Responsibility of Authorities and Local Self-Government in Support of Integrated Development of Territories

2019 ◽  
pp. 22-27
Author(s):  
Victor Dubishchev ◽  
Olesia Hryhorieva ◽  
Iryna Makarenko
Keyword(s):  
Social Responsibility ◽  
Development Strategy ◽  
Global Economy ◽  
Competitive Advantages ◽  
Socially Responsible ◽  
Integrated Development ◽  
Responsible Behavior ◽  
Development Plans ◽  
Key Aspects ◽  
Intellectual Potential

The contemporary approaches to the development of territories are considered in the article. It is noted that the integrated European approach to the development of territories is increasingly being applied in Ukraine. The essence of integrated development, the stages of development of the Integrated Development Strategy (Concept Strategy), emphasized that understanding of the role and functions of government and local self-government in the development and implementation of integrated development of territories should be perceived not only as the current management task, but also as social responsibility to the community and society. The key aspects of socially responsible behavior of authorities and local self-government in ensuring integrated development of territories are determined. It is noted that the perception of the fulfillment of its functions as social responsibility will allow to effectively plan and implement the development plans of the territories, compete for investments and the best jobs; use the local resource of the territory to create competitive advantages of the region, provide motivation and the ability of "key players" to use competitive advantages and to cooperate effectively; create and maintain institutions that promote the use of intellectual potential, ongoing modernization and innovation in the region; to ensure the willingness and ability of key institutions to adapt to the challenges of the global economy.

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