scholarly journals Internet in Marketing & Decision Process based on Business Intelligence Model

2019 ◽  
Vol 11 (3) ◽  
pp. 81
Author(s):  
Tanzila Saba
Keyword(s):  
Business Intelligence ◽  
Decision Process ◽  
Marketing Decision

scholarly journals Fusion Cubes

2013 ◽  
Vol 9 (2) ◽  
pp. 66-88 ◽  
Author(s):  
Alberto Abelló ◽  
Jérôme Darmont ◽  
Lorena Etcheverry ◽  
Matteo Golfarelli ◽  
Jose-Norberto Mazón ◽  
...  
Keyword(s):  
Business Intelligence ◽  
Decision Process ◽  
Decision Makers ◽  
Related Research ◽  
Service Business ◽  
Short Lifespan ◽  
Research Challenges ◽  
Self Service ◽  
Core Idea ◽  
And Storage

Self-service business intelligence is about enabling non-expert users to make well-informed decisions by enriching the decision process with situational data, i.e., data that have a narrow focus on a specific business problem and, typically, a short lifespan for a small group of users. Often, these data are not owned and controlled by the decision maker; their search, extraction, integration, and storage for reuse or sharing should be accomplished by decision makers without any intervention by designers or programmers. The goal of this paper is to present the framework we envision to support self-service business intelligence and the related research challenges; the underlying core idea is the notion of fusion cubes, i.e., multidimensional cubes that can be dynamically extended both in their schema and their instances, and in which situational data and metadata are associated with quality and provenance annotations.

Cognitive biases in private branding (an fMRI experiment of over-the-counter drugs)

2012 ◽  
pp. 105-123
Author(s):  
Gianpiero Lugli ◽  
Donata Tania Vergura ◽  
Cinzia Di Dio ◽  
Beatrice Luceri
Keyword(s):  
Decision Process ◽  
Cognitive Biases ◽  
Neural Mechanisms ◽  
Private Label ◽  
Main Question ◽  
Emotional Involvement ◽  
Over The Counter ◽  
Otc Drugs ◽  
Industrial Companies ◽  
Marketing Decision

The present study aims to analyze the neural mechanisms involved in private label choice by means of fMRI. The purpose is to answer the following main question: is the mental process that leads to the choice of the private label similar to that developed for the industrial brand? The experiment in the otc drugs category showed that the private label determines emotional brain activation equivalent to that of the industrial brand; that the price information increases the level of consumer concentration; that the higher the price gap between the private label and the leading brand, the greater the emotional involvement of private label purchasers; that the lower the price gap between the private label and the leading brand, the greater the emotional involvement of leading brand purchasers. The outcome can improve marketing decision process of both retailers and industrial companies.

scholarly journals The role of business intelligence in decision process modeling

2015 ◽  
Vol 12 (2) ◽  
pp. 44-52 ◽  
Author(s):  
Visnja Istrat ◽  
Sanja Stanisavljev ◽  
Branko Markoski
Keyword(s):  
Business Intelligence ◽  
Process Modeling ◽  
Decision Process

scholarly journals Multi-dimensional Understanding of the “Product” in the Marketing Decision Process

2010 ◽  
Author(s):  
Rodica Boier
Keyword(s):  
Life Cycle ◽  
Decision Process ◽  
Product Life Cycle ◽  
Product Category ◽  
Product Management ◽  
Product Life ◽  
Marketing Decision ◽  
Total Product ◽  
Complete Set ◽  
Technical Features

The paper starts from the observation that students often experience difficulties in identifying the complete set of aspects involved in making product decisions, but also in understanding the correlations established between these elements. The review of the information required by product management reveals a set of interrelated aspects among which the most important refer to: product category; the needs that the product addresses; usage situations and fields; the product life cycle; seasonality of manufacturing/purchasing/usage; the path from technical features, such as attributes and functions, to the benefits (advantages) for the client; “total product”; the set of related products; the tangible/intangible relationship a.s.o. The paper may be used as a checklist to identify the requisite steps in the multidimensional research, which precedes the decision process of the product marketing.

Prime Proportion Affects Masked Priming of Fixed and Free-Choice Responses

2010 ◽  
Vol 57 (5) ◽  
pp. 360-366 ◽  
Author(s):  
Glen E. Bodner ◽  
Rehman Mulji
Keyword(s):  
Decision Process ◽  
Free Choice ◽  
Masked Priming ◽  
Local Context ◽  
Previous Trial ◽  
Target Response ◽  
Global Context ◽  
Sequential Trial

Left/right “fixed” responses to arrow targets are influenced by whether a masked arrow prime is congruent or incongruent with the required target response. Left/right “free-choice” responses on trials with ambiguous targets that are mixed among fixed trials are also influenced by masked arrow primes. We show that the magnitude of masked priming of both fixed and free-choice responses is greater when the proportion of fixed trials with congruent primes is .8 rather than .2. Unconscious manipulation of context can thus influence both fixed and free choices. Sequential trial analyses revealed that these effects of the overall prime context on fixed and free-choice priming can be modulated by the local context (i.e., the nature of the previous trial). Our results support accounts of masked priming that posit a memory-recruitment, activation, or decision process that is sensitive to aspects of both the local and global context.

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