scholarly journals Use of Social Media Platforms for Purchasing Fashion Items: A Comparison of US and Chinese Consumers

2020 ◽  
Vol 23 (1) ◽  
pp. 1-25
Author(s):  
Li Shen
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Perceived Usefulness ◽  
Cultural Dimensions ◽  
Future Research ◽  
Fashion Industry ◽  
Chinese Consumers ◽  
Intention To Purchase ◽  
Social Media Platforms ◽  
Use Of Social Media

This paper develops a conceptual connection between the Revised Technology Acceptance Model and Hofstede’s Cultural Dimensions in explicating the adoption by customers of a social media platform in the fashion industry in the context of the US and China. This study shows that the trustworthiness of Facebook is positively related to US customers’ intention to purchase fashion items and the trustworthiness of WeChat is positively related to Chinese customers’ intention to purchase fashion items. Also, US customers’ perceived usefulness is not positively related to the intention of using Facebook to buy fashion items. However, their Chinese counterparts had the opposite result. The findings enhance our understanding of the factors that influence customers’ adoption of social media platforms for purchasing fashion items and provides suggestions for marketing managers as to how they can utilize social media platforms to market fashion items. The paper concludes with a discussion of possible future research in this field.

scholarly journals The intersection of cultural dimensions, social media usage and consumer purchase intention

2019 ◽  
pp. 34-41
Author(s):  
Andrėja Juršė ◽  
Aistė Makackaitė ◽  
Gabija Jakutytė ◽  
Laura Kievišienė
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Cultural Dimensions ◽  
Future Research ◽  
Cultural Backgrounds ◽  
Media Usage ◽  
Cross Cultural Communication ◽  
Consumer Purchase Intention ◽  
Social Media Platforms

The role of social media in today’s life is almost imperative. Social media platforms, such as Facebook, Instagram or Youtube are widely used all over the world. Above all, social media has become a global phenomenon, which has dramatically changed the concept of cross-cultural communication not only between individuals, but also brands and consumers. Varieties of social media platforms provide a new channel to acquire information through peer communication, thus influencing consumer purchase intention. Although diverse cultures have different cultural backgrounds, they affect the acceptance of social media usage. In order to broaden the understanding of this rapidly changing field, this paper provides a framework, based on Hofstede’s dimensions and Technology Acceptance model, for examining the intersection of cultural differences, social media usage and consumer behaviour to set the agenda for future research.

Use of Social Media for Knowledge Sharing by Instructors in a Higher Education Institution

2018 ◽  
pp. 116-143
Author(s):  
Stephen Asunka
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Education Institution ◽  
Future Research ◽  
Online Questionnaire ◽  
Group Discussions ◽  
Academic Knowledge ◽  
Social Media Platforms ◽  
Applicable Knowledge ◽  
Use Of Social Media

Against the backdrop that universities are required to generate and disseminate relevant and applicable knowledge for the general good, and with the understanding that social media can be an effective vehicle for such knowledge sharing practices, this study explored the use of social media for knowledge sharing by academics at a university college in Ghana. The study thus examined how instructors use social media for sharing academic knowledge, the factors that promote such knowledge sharing practices, and the barriers to effective knowledge sharing in the academic environment. 47 instructors participated by completing an online questionnaire, whilst 7 participated in focus group discussions. Findings reveal a regular, though not daily, use of social media platforms for academic knowledge sharing. Personal, technological and institutional factors were determined to be contributing in fostering as well as hindering such activities. Implications of these findings as well as suggestions for future research are accordingly discussed.

scholarly journals Perceptions And Uses Of Social Media Networking Systems By South African Students

2014 ◽  
Vol 13 (4) ◽  
pp. 715 ◽  
Author(s):  
Johannes A. Wiid ◽  
Michael C. Cant ◽  
Corinne E. Nell
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
South African ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
African Students ◽  
Course Content ◽  
Use Of Social Media ◽  
Acceptance Model ◽  
Self Administered Questionnaire

The purpose of this study was to determine South African students perceptions and uses of social media networking systems. The study further determined whether students are making use of social media networking systems, the purpose of making use of social media networking systems, and whether the students believe that it can be an effective and easy tool to use in order to study the course content. The reason for this study was the fact that students now a days are more familiar with social media networking systems, as more technology mediums are available today to communicate on a more flexible and timely manner. The study made use of the Technology Acceptance Model (TAM) constructs in order to test the objectives. These constructs are; Perceive ease of use, Perceived usefulness, Attitude towards using, Intention to use, and System accessibility. A self-administered questionnaire was distributed to students, and it was found that social media is mostly being used by students for social purposes rather than for educational purposes, and that Facebook is the most popular social media networking system to use.

scholarly journals Perceived Usefulness and Ease of Use of Social Media among Pre-service Teachers in Ghana

2020 ◽  
pp. 69-78
Author(s):  
Daniel Paa Korsah ◽  
Issah Bala Abdulai ◽  
Daniel Gbormittah
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Teaching And Learning ◽  
Study Data ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Significant Difference ◽  
Education In Ghana ◽  
Use Of Social Media

The study examined the level of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) of social media within the framework of the Technology Acceptance Model (TAM) in order to ascertain the usefulness of social media among Pre-service Teachers in Ghana. Stratified random sampling was used to select 391 Pre-service Teachers for the study. Data was collected using a questionnaire and analysed based on descriptive statistics and an Independent sample t-test. This study found that majority of the Pre-service Teachers use two social media platforms; WhatsApp and Facebook. The study further established a significant difference between Pre-service Teachers whose usage of social media sites specifically affect their perceived usefulness and those that specifically affect their perceived ease of use. The study encouraged teachers to integrate e-learning applications like Blackboard, Google Classroom and Edmodo in their courses (using the blended learning approach) as they have social media-like features that students have already embraced. This study contributed to research on the possibility of integrating social media into teaching and learning in Colleges of Education in Ghana.

scholarly journals Art and Aging: Use of Social Media for Geriatric Education

2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 763-763
Author(s):  
Gunjan Manocha ◽  
Casey Morton ◽  
Nicole Derenne ◽  
Heidi Bau ◽  
Donald Jurivich
Keyword(s):  
Social Media ◽  
Future Research ◽  
Clinical Practices ◽  
Learner Engagement ◽  
Interprofessional Training ◽  
Social Media Platforms ◽  
Peer Engagement ◽  
Learner Profile ◽  
Potential Benefits ◽  
Use Of Social Media

Abstract Social media as an educational tool for health care learning has untapped potential. Benefits of social media include peer-to-peer engagement, active learning and interprofessional training. Here we explored social media platforms as a vehicle to deliver short, pithy clinical pearls from evidence-based, peer-reviewed manuscripts. Key points from recent medical publications are paired with pre-existing artwork to provide visual reinforcement of the clinical pearl. Dubbed “Art and Aging”, the clinical pearl and artwork combination is posted on different social media platforms such as Instagram, Twitter and Facebook, thus allowing for an expansive audience. Different hashtags and tags are used to increase followers and engagement on each platform. Over a 9 months period learner engagement increased by 150% and includes a diverse learner profile. These curated social media platforms show considerable promise for disseminating Geriatrics best practices. As yet, we do not know subject matter retention or whether it changes clinical practices - both questions which are future research objectives.

The (mis)use of social media to communicate CSR in hospitality

2017 ◽  
Vol 8 (1) ◽  
pp. 73-86 ◽  
Author(s):  
Laura Zizka
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Hospitality Industry ◽  
Future Research ◽  
Content Type ◽  
Csr Communication ◽  
Successful Communication ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Corporate Social

Purpose This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through social media platforms will increase stakeholder engagement. Design/methodology/approach This paper is developed based on Schwartz and Carroll’s three-domain approach to CSR motivation, stakeholder theory and a synthesis of previous literature of CSR communication in the hospitality industry. Findings Successful communication through social media is based on two-way participative dialogue. Companies, especially the hospitality industry, have used social media to communicate information through social media in a one-way direction, that of giving information. One example is the communication of CSR actions and intentions as found on hospitality websites, intranets and social media platforms. While previous studies have shown a link between CSR communication through social media and corporate reputation, few studies have examined CSR communication through social media and its effects on specific stakeholder groups. Research limitations/implications Rather than assuming that CSR communication can be done successfully through a “one-size-fits-all” social media discourse, this paper suggests the need for specific messages and potentially different communication channels to increase engagement from each of the various stakeholders in the hospitality industry. Originality/value This is one of the first papers which tries to address how one communication channel, social media, can affect CSR communication and increase stakeholder engagement in the hospitality industry. This paper provides discussion on the usefulness of social media to communicate CSR messages and posits the need for future research projects on a macro and micro level.

How do Saudi youth engage with social media?

First Monday ◽  
2017 ◽  
Vol 22 (5) ◽  
Author(s):  
Nigel Stanger ◽  
Noorah Alnaghaimshi ◽  
Erika Pearson
Keyword(s):  
Social Media ◽  
Cultural Dimensions ◽  
Online Social Media ◽  
The Social ◽  
Social Media Platforms ◽  
Religious Factors ◽  
Use Of Social Media ◽  
Individual Profiles ◽  
Global Growth ◽  
Social Collective

With the global growth of social media platforms, there are questions as to how regional cultural factors shape online engagement. Focusing on young Saudi Arabian users of some of the more popular platforms such as Instagram, Facebook, and Snapchat, this article uses Hofstede’s cultural dimensions to assess how cultural and religious factors are shaping and constraining online social media engagements. Using interviews, questionnaires, and analysis of individual profiles, this paper discusses some of the intertwined cultural and religious factors that influence how Saudi youth negotiate their use of social media platforms that are developed in completely different cultural contexts. In particular, this article highlights gendered concerns and the strong influence of the social collective on how these sites are used and how users manage the information they share. Through the development of “personas” as representative young Saudi users, this article concludes with some recommendations for platform developers as to how to meet the needs of this growing market.

Perceived value of social media in students’ participation in social movement

2019 ◽  
Vol 35 (3/4) ◽  
pp. 244-258 ◽  
Author(s):  
Shohana Akter ◽  
Md. Anwarul Islam
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Reform Movement ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Tam Model ◽  
Use Of Social Media

Purpose The purpose of this study is to empirically investigate the use of social media (SM) and its influence for increasing students’ participation in the quota reform movement at the University of Dhaka, Bangladesh. Design/methodology/approach The revised technology acceptance model (TAM) was used to formulate this research’s hypotheses. A survey was administered to obtain data about students’ intention to use SM. The survey consisted of a set of questions based upon the revised TAM model. A total of 498 surveys were distributed and 304 students responded to it; hence, response rate was of 61.04%. A regression and single way ANOVA were conducted to test the hypotheses. Findings The results indicate that most of the students use SM for academic purposes and to get connected with friends. Among the social networking tools, Facebook is the most widely used by the respondents. Findings supported that perceived ease of use and perceived usefulness of SM affect student’s intention to increase participation in the quota reform movement. There were no significant relationships between gender and politics with the use of SM. Research limitations/implications A sample of students from Dhaka University was taken and the sample size was small. As a result, the findings of this study cannot be generalized in other settings. SM has a positive effect in the societies where change happens through collective actions. Originality/value Why and how students use SM has been widely discussed over the available literature, but students’ intention to use for it for social movements has not been studied. This study has made an effort to empirically examine the use of SM in the context of the quota reform movement in Bangladesh.

scholarly journals ODL students and the use of social media networking systems as an educational tool: can lecturers stay connected

2013 ◽  
Vol 11 (1) ◽  
pp. 556-566
Author(s):  
Johannes Arnoldus Wiid ◽  
Michael Colin Cant
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Transfer Of Knowledge ◽  
Perceived Ease Of Use ◽  
Tertiary Institution ◽  
Course Content ◽  
Use Of Technology ◽  
Use Of Social Media

The use of technology in education is not a fad anymore- it is real and happening at a fast pace. Students are expecting lecturers to become more and more adept at using technology and to make use of the media available to transfer knowledge. Therefore, lecturers in all tertiary institutions have tobecome more and more adapted in the use of technology. In many instances there is a disconnection between the expectations of these two groups and the main aim of this study was to investigate lecturers’ perceptions on the use of social media networking systems in the transfer of knowledge, at an open distance learning (ODL) tertiary institution. The study also investigated whether lecturers feel at ease when using social media networking systems, whether they will be able to find information on these social media networking systems and whether they believe it will be an effective and easy way to present course content. These aspects were tested by making use of the Technology Acceptance Model (TAM) constructs namely; ‘Perceived ease of use’, ‘Perceived usefulness’, ‘Attitude towards using’, and ‘System accessibility’. A survey was distributed to lecturers, and it was found that lecturers regarded ‘Perceived ease of use’ as being the most important factor to consider when they are using social media networking systems.

scholarly journals The Development of a Smart Health Awareness Message Framework Based on the Use of Social Media: Quantitative Study

10.2196/16212 ◽  
2020 ◽  
Vol 22 (7) ◽  
pp. e16212
Author(s):  
Elaf Ali Alsisi ◽  
Ahmed Al-Ashaab ◽  
Wadhah Ahmed Abualfaraa
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Technology Acceptance ◽  
Health Information ◽  
Health Messages ◽  
Perceived Usefulness ◽  
Future Research ◽  
Intention To Use ◽  
Health Awareness ◽  
Smart Health

Background Social media has recently provided a remarkable means of delivering health information broadly and in a cost-effective way. Despite its benefits, some difficulties are encountered in attempting to influence the public to change their behavior in response to social media health messages. Objective This study aimed to explore the factors that affect individuals’ acceptance of using social media as a tool for receiving health awareness messages and adapting such content accordingly by developing a smart health awareness message framework. Methods A quantitative method was adapted to validate the hypotheses and proposed framework through the development of a survey based on the technology acceptance model with the extension of other constructs. The survey was distributed on the web to 701 participants from different countries via Qualtrics software; it generated 391 completed questionnaires, and the response rate was 55.8% (391/701). Results Of the 391 respondents, 121 (30.9%) used social media platforms often during the week, and 27 participants (6.9%) did not use social media. In addition, 24.0% (94/391) of the respondents used these platforms to seek health information. On the basis of the results, perceived usefulness (β=.37; P<.001), gain-framed message (β=.04; P<.001), and loss-framed message (β=.08; P<.001) were seen to positively and significantly influence people’s intention to use social media as a means to spread information about health promotion. The proposed smart health awareness message framework identifies 64.2% of the variance in intention to use, 55.4% of the variance of perceived usefulness, and 26.2% of the variance of perceived ease of use. Conclusions This study sheds light on the factors that are associated with people’s intention to use and adopt social media in the health promotion domain. The findings reveal that the intention of using social media for health awareness purposes is positively impacted by the perception of usefulness of social media and the design of health messages. Future research might seek to explore other factors that relate to people’s behavior. This point of view will assist health organizations in developing their health messages more effectively and to be patient friendly.

Sign in / Sign up

Export Citation Format

Share Document