scholarly journals Multiple Channel Strategy in International Markets

2019 ◽  
Vol 38 (3) ◽  
pp. 86-94
Author(s):  
Ryuta Ishii
2022 ◽  
pp. 409-427
Author(s):  
Mohana Shanmugam ◽  
Nazrita Ibrahim ◽  
Nor Zakiah Binti Gorment ◽  
Rajeshkumar Sugu ◽  
Tengku Nur Nabila Tengku Ahmad Dandarawi ◽  
...  

Online platforms and multiple accesses are two of the necessary conveniences that consumers nowadays look for. A multiple channel strategy allows customer interaction from various angles but does not provide a flawless, coherent user experience. This chapter identifies key factors that drive a successful omni-channel platform and proposes a successful omni-channel strategy framework. A survey consisting of 21 items was administered to gain customers' perspectives on channels provided by a particular company. Descriptive analysis was performed to study the underlying issues faced by customers when making complaints, service request, and enquiries via the multi-channel interaction provided. Findings show that eight technological and four customer engagement factors contribute to a comprehensive omni-channel strategy framework for a deeper understanding on the significance of a flawless user platform.


Author(s):  
Pratita Budi Utami ◽  
Tridoyo Kusumastanto ◽  
Nimmi Zulbainarni ◽  
Nisa Ayunda

Tingginya permintaan tuna sirip kuning baik dalam memenuhi kebutuhan pasar mancanegara dan pasar lokal, berdampak pada keberlanjutan perikanan tuna tersebut. Wilayah perairan Flores Timur adalah salah satu lokasi migrasi bagi tuna sirip kuning; Kecamatan Larantuka merupakan tempat pendaratan terpenting bagi nelayan lokal handline tuna sirip kuning. Kegiatan perikanan tuna sirip kuning ini merupakan salah satu pendapatan utama bagi nelayan lokal dan pemerintah daerah setempat. Penelitian ini bertujuan untuk mengestimasi tingkat eksploitasi dan menganalisa rezim pemanfaatan dari perikanan handline tuna sirip kuning di Larantuka, Flores Timur. Model bioekonomi Fox dan Copes digunakan dalam penelitian untuk menganalisa tingkat lestari sumber daya tuna ekor kuning dari pendekatan input dan output. Hasil estimasi dari kedua model menunjukkan bahwa tingkat pemanfaatan sumber daya ikan tuna sirip kuning oleh nelayan lokal handline masih dalam zona lestari secara ekonomi dan ekologi. Maximum economic yield (MEY) merupakan strategi terbaik untuk mengelola keberlanjutan perikanan tuna sirip kuning di perairan Flores Timur. Melalui pengelolaan rezim MEY diperkirakan dapat menyerap tenaga kerja lebih dari 30 orang, peningkatan armada alat penangkapan sebanyak 25 unit dan pemasukan keuntungan secara ekonomi sebesar Rp68.123.060.000,00 per tahun.Title: Bioeconomic Analysis of Yellowfin Tuna Fishery in Larantuka of East Flores Regency, Indonesia The high demand for yellowfin tuna both in national and international markets has a consequence to the fish resources sustainability. Eastern Flores water is a major area of this tuna mobility; the district of Larantuka is the central port for local yellowfin tuna handline fisheries. These activities are substantial incomes for the local community and regional government. This study, therefore, aims to calculate fish exploitation level and to analyze appropriate management for yellowfin tuna fisheries in Larantuka, East Flores. The bioeconomics Fox and Copes models are used to evaluating the optimal fisheries from input and output approaches. The models’ applications demonstrated that yellowfin tuna handline fisheries are currently estimated sustainable both in ecology and economics. During the study period, the maximum economic yield (MEY) is a recommended strategy to manage yellowfin tuna fisheries in Larantuka, Eastern Flores. The strategy contributes to increasing the number of workers about 30 people, the number of fishing fleets about 25 units and reaching the economic rent  IDR 68.123.060.000,00 in a year


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