Comparative analysis of the methods of speech impact in advertising slogans of Chinese and Russian languages

2020 ◽  
pp. 41-53
Author(s):  
Anastasiia Sergeevna Kartaleva
Keyword(s):  
Communication Strategies ◽  
Level Structure ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Cross Cultural Comparison ◽  
Communicative Strategies ◽  
Similarities And Differences ◽  
The Impact ◽  
Advertising Communication ◽  
Selection Of

This article is dedicated to the analysis of slogans in Chinese and Russian languages, as well as the characteristic to each language communicative strategies, for determining similarities and differences of the peculiarities of their implementation. In the course of analysis, the author determined the target focus of advertising text, which in turn, defines the selection of language tools that implement one or another strategy. Having conducted a cross-cultural comparison based on materials of the slogans in Chinese and Russian languages, the author revealed the communication strategies and speech techniques implemented in each text, and calculated the number their occurrences. The scientific novelty consists in discovery of the elements of level structure of speech impact of advertising (communication strategies and speech techniques typical for a particular advertising discourse). The elements are carefully explored and described. This article is first to describe the comparison of communication strategies and speech techniques are also described within the framework of juxtaposition of Russian and Chinese languages. The acquired results demonstrate the impact of communication strategies upon the perception of advertised information, as well as dependence of communication strategies on the cultural aspect.

Unemployment and life satisfaction: A cross-cultural comparison

1998 ◽  
Vol 39 (2) ◽  
pp. 248-280 ◽  
Author(s):  
Duncan Gallie ◽  
Helen Russell
Keyword(s):  
Well Being ◽  
Cross Cultural ◽  
Welfare Regime ◽  
Cultural Comparison ◽  
The European Union ◽  
Cross Cultural Comparison ◽  
Welfare Institutions ◽  
The Social ◽  
The Unemployed ◽  
The Impact

The paper addresses the issue of the nature and determinants of variations between countries in the severity of the implications of unemployment for psychological well-being. It focuses on ten countries in the European Union over the period 1983 to 1994. It establishes that there are consistent differences between countries over time. It then examines a number of potential explanations, in particular relating to the level of unemployment, the social composition of unemployment, the strength of the work ethic in the society and the characteristics of welfare institutions. It concludes that such differences cannot be accounted for in terms of the level of unemployment or its composition in terms of age and sex. They are also unrelated to measures of employment commitment. Rather the severity of the impact of unemployment has to be understood in terms of the interaction between the characteristics of the welfare regime and the composition of the unemployed with respect to household position.

The impact of self-construals and perceived social norms on social anxiety in young adults: a cross-cultural comparison

2012 ◽  
Vol 5 (2) ◽  
pp. 109-120 ◽  
Author(s):  
Cecilia A. Essau ◽  
Patrick W.L. Leung ◽  
Selda Koydemir ◽  
Satoko Sasagawa ◽  
Jean O'Callaghan ◽  
...  
Keyword(s):  
Young Adults ◽  
Social Anxiety ◽  
Social Norms ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Cross Cultural Comparison ◽  
Perceived Social Norms ◽  
The Impact

scholarly journals A Cross-cultural Comparison of Chinese and American Tourists’ Satisfaction with Chengdu

2021 ◽  
Vol 251 ◽  
pp. 03026
Author(s):  
Xueqian Liu
Keyword(s):  
Content Analysis ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Cultural Comparison ◽  
Cross Cultural Comparison ◽  
Inbound Tourism ◽  
Similarities And Differences ◽  
Tourist Information

Compared with China’s domestic and outbound tourism, China’s inbound tourism has developed relatively slowly. An understanding of cultural similarities and differences can support destination managers in formulating strategies and increase the satisfaction of inbound tourists. As one of the best tourist cities in China, Chengdu is an important destination for inbound tourists. Meanwhile, American tourists are the major source of tourists for Chengdu’s inbound tourism. Based on the Cultural Dimensions Theory proposed by Hofstede, this research focuses on a cross-cultural comparison of two important markets for Chengdu tourism: Chinese and American tourists. In addition, electronic word-of-mouth (E-WOM) has become an important source of tourist information, the analysis of E-WOM may provide more insights into users’ feelings than questionnaires. This study uses content analysis to quantify online reviews and importance performance analysis to compare the importance and satisfaction of Chinese and American tourists with destination attributes. The results clearly show the comparison between the two groups in destination assessment.

Participation Motives in Competitive Sports: A Cross-Cultural Comparison

1992 ◽  
Vol 9 (2) ◽  
pp. 114-122 ◽  
Author(s):  
Lena Fung
Keyword(s):  
Great Britain ◽  
Cross Cultural ◽  
Competitive Sports ◽  
Cultural Comparison ◽  
Eligibility Criteria ◽  
Cross Cultural Comparison ◽  
Similarities And Differences ◽  
Track Athletes ◽  
Participation Motives ◽  
The U.S

The motives for participating in competitive sports among male and female elite disabled athletes from different countries have not been studied. Similarities and differences were therefore examined in the rating of importance of the seven motive factors of fitness, team atmosphere, skill development, excitement and challenge, friendship, achievement and status, and energy release. The countries studied included the U.S., Great Britain, and Japan. Data were collected during the Seoul Paralympics from 15 male and 15 female track athletes ages 20–30 from each country. All subjects competed in wheelchairs and met the eligibility criteria of the International Stoke Mandeville Games Federation. The instrument used was a questionnaire designed by Gould, Feltz, and Weiss (1985) to examine motives for participating in competition. There were significant differences among athletes from the three countries in the motive factors of fitness, team atmosphere, and excitement and challenge. Gender differences were found in the motive factors of friendship as well as achievement and status.

Sign in / Sign up

Export Citation Format

Share Document