THE FUTURE OF CITIES: THE ROLE OF STRATEGIC PLANNING

Semi-structured, in-depth interviews were conducted with the senior level advertising agency employees that work in the creative and strategic planning departments to learn about their opinions on neuromarketing and the various issues related to neuromarketing. Interpretative phenomenology analysis (IPA) was used to examine the research data. The study reveals three interpretive themes: 1) Neuromarketing and advertising research (the role of research in advertising – applying neuromarketing to advertising); 2) perspectives on neuromarketing and related topics (concerns about creativity in advertising – ethical issues); and 3) the future of neuromarketing. The results from this study indicate that advertising professionals are aware of neuroscience, but opinions on the use of neuroscience in marketing and advertising differ mostly based on the department they work in at the agency.

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Strategic Planning Design in The Development of Multifunction Services of North Nias Public Library

Jurnal Ilmiah Administrasi Publik ◽

10.21776/ub.jiap.2020.006.02.15 ◽

2020 ◽

Vol 006 (02) ◽

pp. 278-287

Author(s):

Dilli Timoria Simanjuntak

Keyword(s):

Strategic Planning ◽

Research Method ◽

Public Services ◽

Industrial Revolution ◽

Public Library ◽

Library Services ◽

The North ◽

The Future ◽

Descriptive Qualitative

Strategic planning in library services is becoming needs today in responding to challenges in the era of industrial revolution 4.0. Strategic planning is also needs to respond the role of libraries as institution for providing information and knowledge in educating and empowering the nation. Thus, the strategic planning design is needed as a reference in developing future-oriented library services. This research aims to formulate the North Nias Public Library’s strategic planning design in improving public services. The research method was descriptive qualitative by collecting data through interview, observation, and documentation. The results of this study were North Nias Public Library’s strategic planning design with Hensley-Schoppmeyer Model which become a reference in developing the multifunctional services of North Nias Public Library in the future and the three pillars of strategic planning stages, i.e. consensus; cooperation; and proactive, creative, and contextual actions.

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THE FUTURE OF CITIES: THE ROLE OF STRATEGIC PLANNING

Future Studies Research Journal Trends and Strategies ◽

10.24023/futurejournal/2175-5825/2013.v5i1.140 ◽

2013 ◽

Vol 5 (1) ◽

pp. 3-32 ◽

Cited By ~ 2

Author(s):

Greg Clark

Keyword(s):

New York ◽

Strategic Planning ◽

Strategic Plan ◽

Sao Paulo ◽

São Paulo ◽

Strategic Plans ◽

The World ◽

The Future

Long term strategic plans are enjoying a renaissance in cities across the world. The strategic plans of London, Paris, Auckland, Johannesburg, Sao Paulo, Singapore, New York, and Barcelona are all examples of different ways that cities try to plot their own future. But what are the key ingredients of a strategic plan and how are they developed?

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Neuromarketing from the Perspective of Advertising Professionals

Advertising and Branding ◽

10.4018/978-1-5225-1793-1.ch076 ◽

2017 ◽

pp. 1648-1663

Author(s):

Ugur Bakir ◽

Muge Elden ◽

Erdem Gecit

Keyword(s):

Strategic Planning ◽

Ethical Issues ◽

Research Data ◽

Advertising Research ◽

Advertising Agency ◽

The Future ◽

Interpretative Phenomenology ◽

Depth Interviews

Semi-structured, in-depth interviews were conducted with the senior level advertising agency employees that work in the creative and strategic planning departments to learn about their opinions on neuromarketing and the various issues related to neuromarketing. Interpretative phenomenology analysis (IPA) was used to examine the research data. The study reveals three interpretive themes: 1) Neuromarketing and advertising research (the role of research in advertising – applying neuromarketing to advertising); 2) perspectives on neuromarketing and related topics (concerns about creativity in advertising – ethical issues); and 3) the future of neuromarketing. The results from this study indicate that advertising professionals are aware of neuroscience, but opinions on the use of neuroscience in marketing and advertising differ mostly based on the department they work in at the agency.

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Challenges of Fear Conditioning Research in the Age of RDoC

Zeitschrift für Psychologie ◽

10.1027/2151-2604/a000303 ◽

2017 ◽

Vol 225 (3) ◽

pp. 189-199 ◽

Cited By ~ 5

Author(s):

Tina B. Lonsdorf ◽

Jan Richter

Keyword(s):

Fear Conditioning ◽

Clinical Diagnosis ◽

Research Domain Criteria ◽

Major Focus ◽

The Future ◽

Definition Of ◽

Methodological Considerations ◽

Research Domain

Abstract. As the criticism of the definition of the phenotype (i.e., clinical diagnosis) represents the major focus of the Research Domain Criteria (RDoC) initiative, it is somewhat surprising that discussions have not yet focused more on specific conceptual and procedural considerations of the suggested RDoC constructs, sub-constructs, and associated paradigms. We argue that we need more precise thinking as well as a conceptual and methodological discussion of RDoC domains and constructs, their interrelationships as well as their experimental operationalization and nomenclature. The present work is intended to start such a debate using fear conditioning as an example. Thereby, we aim to provide thought-provoking impulses on the role of fear conditioning in the age of RDoC as well as conceptual and methodological considerations and suggestions to guide RDoC-based fear conditioning research in the future.

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