Role of Values and Environmental Concerns for the Sustainable Purchasing Behavior: Evidence from Pakistan

Public accounting firms and other independent assurance providers have developed and marketed web assurance services resulting in a seal as an indicator of compliance. Academic research finds that seals potentially meet some of the most acute consumer concerns, but that consumers have inadequate understandings about the seals, and low regard for them. This study extends the research on the role of information assurance seals as an antecedent of trust by examining the use of seals on the eBay auction site. The study analyzes a sample of transactions in which buyers acted with their own money, and had time to learn about various signals and consider their strengths. The transactions are examined to see whether presence of a seal on the seller's web page made a significant difference on actual consumer purchasing behavior. Empirical tests found significant associations between the presence of seals and consumer purchasing behavior in both auction and posted-price contexts.

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Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective

Sustainability ◽

10.3390/su11051333 ◽

2019 ◽

Vol 11 (5) ◽

pp. 1333 ◽

Cited By ~ 6

Author(s):

Yao Song ◽

Yan Luximon

Keyword(s):

Environmental Concern ◽

Environmental Concerns ◽

Environmental Threats ◽

Mediating Role ◽

Green Advertising ◽

Design For Sustainability ◽

Managerial Implications ◽

Research Gap ◽

People’S Perceptions

Recent green advertising research has focused on the effectiveness of different advertising claims and people’s interactions with the environment or environmental concerns, indicating the significant role of visual appeals in influencing people’s environmental attitudes. However, surprisingly, only a limited amount of research has addressed the effect of lettering case in green advertising on people’s perceptions and their consequent environmental concerns. This study tries to fill in this research gap by showing that uppercase (vs. lowercase) advertising taglines on environmental threats could improve people’s fear arousal, advertising congruence, environmental concern and the mediating role of fear arousal and congruence in this process. The managerial implications and limitations are also discussed in this study.

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Behavioral Economics of Multiperiod Insurance Purchasing Behavior: The Role of Emotions

Foundations and Trends® in Microeconomics ◽

10.1561/0700000069 ◽

2018 ◽

Vol 12 (2) ◽

pp. 109-199

Author(s):

Howard Kunreuther ◽

Mark Pauly

Keyword(s):

Behavioral Economics ◽

Purchasing Behavior ◽

Insurance Purchasing

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Differences of customer purchase behavior toward organic rice in Indonesia and Taiwan

International Journal of Quality and Service Sciences ◽

10.1108/ijqss-04-2013-0024 ◽

2014 ◽

Vol 6 (4) ◽

pp. 348-368 ◽

Cited By ~ 4

Author(s):

Massoud Moslehpour ◽

Pham Van Kien ◽

Ilham Danyfisla

Keyword(s):

Quantitative Methods ◽

Purchase Behavior ◽

Primary Data ◽

Environmental Concerns ◽

Consumer Attitude ◽

Consumer Knowledge ◽

Purchasing Behavior ◽

Content Type ◽

Organic Rice ◽

Food Standards

Purpose – The purpose of this study is to investigate the similarities and differences in consumer purchasing behavior of Taiwanese and Indonesian organic rice consumers. Design/methodology/approach – This study uses quantitative methods with the primary data collected from consumers in Indonesia and Taiwan through structured questionnaire to understand customer purchasing behavior toward organic rice in the two countries. A total of 415 useable questionnaires were computed and analyzed through factor analysis, reliability analysis, regression analysis, correlation and t-test. Findings – The results of this research indicate significant differences between Indonesia and Taiwan in their consumer knowledge and consumer purchase behavior, but not for environmental concerns and consumer attitude. Practical implications – The results of this study will assist producers of organic rice in developing countries to adapt to new organic food standards and marketing to ensure high food quality standards for both domestic and export markets. Originality/value – This study provides insights into the preferences of consumers of organic rice both in Taiwan and Indonesia. Empirical results in this study provides comparisons between two countries attitudes toward organic rice and this study emphasizes the correlation between consumer purchasing behavior, consumer knowledge, environmental concerns and attitude for Indonesian respondents, Taiwanese respondent, and both combined.

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THE ROLE OF DESTINATION IMAGE IN INFLUENCING ENVIRONMENTALLY SUSTAINABLE PURCHASING BEHAVIOUR OF TOURISTS

10.26686/wgtn.14068520.v1 ◽

2021 ◽

Author(s):

Diana Kham

Keyword(s):

New Zealand ◽

Sustainable Tourism ◽

Destination Image ◽

Purchasing Behavior ◽

Personal Factors ◽

Framework Analysis ◽

Environmentally Sustainable ◽

Analysis Technique ◽

Sustainable Behavior

A large proportion of typical holiday activities are directly dependent on the natural resources at the destination and as these natural areas represent the main resource for many tourism destinations (Dolnicar & Leisch, 2007), destinations are under pressure to protect it. Current efforts to promote pro-environmental behaviors by tourists found largely ineffective. This is partly because the travel context of tourists is often ignored when studying environmentally sustainable behaviors despite the significant impact it can have on tourists’ behavior. Current literature looking at destination image offers limited insight into how (or if) destination image influences environmentally sustainable behavior of tourists outside of product-specific contexts such as eco-tour experiences or green accommodations. To fill this research gap, this thesis examines the role of destination image in influencing tourists' environmentally sustainable (tourism-related) purchasing behavior in New Zealand. This thesis adopted a qualitative approach. The data collection consisted of 25 semi-structured in-depth interviews with international tourists in New Zealand. Data were then analyzed using the framework analysis technique. The analysis focused on three things: (1) how New Zealand is perceived by tourists, (2) tourists’ intentions of behaving environmentally sustainable, and (3) identifying aspects of the destination image that evoke or trigger pro-environmental intentions by tourists. The findings revealed that destination image does play a role in influencing environmentally sustainable purchasing behavior by not only evoking pro-environmental intentions but also providing an encouraging and enabling environment. The characteristics and qualities of New Zealand that were found particularly influential in evoking a sense of responsibility and/or connection towards nature were the fragile environment appeal, dependence on nature, aesthetically pleasing, and unique landscape. Other factors contributing to this were also identified providing a more comprehensive understanding of how the relationship is moderated. These factors were personal factors, habit and routine, contextual factors, personal capabilities, and attitudinal factors. The outcome of this research carries important implications particularly for destination managers and destination marketers wanting to promote environmentally sustainable (tourism-related) purchasing behavior. The complexity of environmentally sustainable behavior and the subjective nature of destination image however require further research, especially in identifying the applicability of this study to other (types of) destinations. Keywords: destination image, environmentally sustainable purchasing behavior, New Zealand

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Organic food purchasing behavior of young consumers: the role of enviromental concern

HUE UNIVERSITY JOURNAL OF SCIENCE ECONOMICS AND DEVELOPMENT ◽

10.26459/jed.v126i5b.4114 ◽

2017 ◽

Vol 126 (5B) ◽

pp. 59

Author(s):

Nguyễn Thị Hằng Nga

Keyword(s):

Environmental Concern ◽

Behavioral Control ◽

Organic Food ◽

Subjective Norms ◽

Perceived Behavioral Control ◽

Purchasing Behavior ◽

Self Image ◽

Perceived Consumer Effectiveness ◽

Purchasing Behaviour

This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.

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