Differences of customer purchase behavior toward organic rice in Indonesia and Taiwan

2014 ◽  
Vol 6 (4) ◽  
pp. 348-368 ◽  
Author(s):  
Massoud Moslehpour ◽  
Pham Van Kien ◽  
Ilham Danyfisla
Keyword(s):  
Quantitative Methods ◽  
Purchase Behavior ◽  
Primary Data ◽  
Environmental Concerns ◽  
Consumer Attitude ◽  
Consumer Knowledge ◽  
Purchasing Behavior ◽  
Content Type ◽  
Organic Rice ◽  
Food Standards

Purpose – The purpose of this study is to investigate the similarities and differences in consumer purchasing behavior of Taiwanese and Indonesian organic rice consumers. Design/methodology/approach – This study uses quantitative methods with the primary data collected from consumers in Indonesia and Taiwan through structured questionnaire to understand customer purchasing behavior toward organic rice in the two countries. A total of 415 useable questionnaires were computed and analyzed through factor analysis, reliability analysis, regression analysis, correlation and t-test. Findings – The results of this research indicate significant differences between Indonesia and Taiwan in their consumer knowledge and consumer purchase behavior, but not for environmental concerns and consumer attitude. Practical implications – The results of this study will assist producers of organic rice in developing countries to adapt to new organic food standards and marketing to ensure high food quality standards for both domestic and export markets. Originality/value – This study provides insights into the preferences of consumers of organic rice both in Taiwan and Indonesia. Empirical results in this study provides comparisons between two countries attitudes toward organic rice and this study emphasizes the correlation between consumer purchasing behavior, consumer knowledge, environmental concerns and attitude for Indonesian respondents, Taiwanese respondent, and both combined.

scholarly journals Attitude Towards Shopping Mall Purchasing Behavior

2020 ◽  
Vol 23 (2) ◽  
pp. 207-228
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Strong Association ◽  
Sampling Technique ◽  
Shopping Mall ◽  
Purchase Behavior ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchasing Behavior ◽  
Shopping Malls ◽  
The Relationship ◽  
Structured Questionnaire

Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.

Investigating the impact of religious commitment on purchase of self-expressive brand products

2019 ◽  
Vol 11 (2) ◽  
pp. 320-343 ◽  
Author(s):  
Seyedeh Maryam Mirkhah ◽  
Nasser Karami
Keyword(s):  
Religious Commitment ◽  
Purchase Behavior ◽  
Primary Data ◽  
Consumer Market ◽  
Content Type ◽  
Brand Recall ◽  
And Gender ◽  
Target Consumer ◽  
The Impact ◽  
The Relationship

Purpose Brand and religion, although seemingly irrelevant, are sometimes considered as competitors in satisfying certain consumer needs. The purpose of this paper is to explore the link between religious commitment and purchase of self-expressive (SE) brand products in the context of the Iranian consumer market. Furthermore, this paper investigates the effect of religious commitment on consumers’ brand recall for Western versus local brand products. Design/methodology/approach Distributing questionnaires was used to collect primary data. Use of statistical techniques, specifically inferential and descriptive statistics were used through SPSS software. Findings Study 1 findings support that there is a strong link between religious commitment and purchase of SE brand products; the more the consumers’ religiosity, the less their preference for SE brand products. The results of Study 2 illustrate that there is no meaningful link between the religious commitment of individuals and their brand recall for Western products. Furthermore, there are key correlations between religious commitment and gender and also between brand purchase and age and brand purchase and income. Research limitations/implications The results help domestic and international marketers form a better understanding of consumers’ behavior regarding SE brand products and brand recall depending on consumers’ religious commitment. The findings also assist marketers and brand managers in designing more effective advertisements and branding strategies based on their chosen target consumer market. Originality/value Little research has examined the relationship between religiosity and its effect on the purchase of brand products; this is the first academic study analyzing the effect of commitment to Islam on purchase behavior of SE brand products in the context of the Islamic consumer market.

scholarly journals Consumers’ Willingness to Pay for Organic Foods in China: Bibliometric Review for an Emerging Literature

2019 ◽  
Vol 16 (10) ◽  
pp. 1713 ◽  
Author(s):  
Rui Li ◽  
Hsiu-Yu Lee ◽  
Yu-Ting Lin ◽  
Chih-Wei Liu ◽  
Prony F. Tsai
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Quantitative Methods ◽  
Knowledge Structure ◽  
Environmental Concerns ◽  
Consumer Knowledge ◽  
Organic Foods ◽  
Health Consciousness ◽  
Bibliometric Review ◽  
Context Specific

We conducted a bibliometric review on a small but promising body of literature on consumers’ willingness to pay for organic foods in China. Results found that consumers’ health consciousness, individual norms, consumer knowledge, food safety, environmental concerns, animal welfare, and purchasing power are major influencing factors for willingness to pay for organic foods in China. Notably, most research methods utilized are quantitative methods, leading us to call for the adoption of more qualitative, review, or mixed-methods. These findings increase our understanding of the knowledge structure of this emerging context-specific literature.

Olfactory cues and purchase behavior: consumer characteristics as moderators

2019 ◽  
Vol 53 (7) ◽  
pp. 1378-1399 ◽  
Author(s):  
Kaisa Sandell
Keyword(s):  
Decision Making ◽  
Quantitative Methods ◽  
Individual Characteristics ◽  
Sales Promotion ◽  
Olfactory Cues ◽  
Purchase Behavior ◽  
Content Type ◽  
Sensory Marketing ◽  
The Individual ◽  
Loyalty Card

PurposeThis study aims to examine the relationship between consumer characteristics and the effectiveness of olfactory cues on purchase behavior.Design/methodology/approachThe theories of the effects of consumer decision-making, olfaction and sensory marketing on purchase behavior are applied using loyalty card data collected through an experiment. These data are analyzed using quantitative methods.FindingsThe presence of an olfactory cue has a positive impact on purchase behavior, as measured by product-category sales. Results indicate that in sales promotion, olfactory cues are most efficient in men who have hedonistic or quality-oriented decision-making styles.Research limitations/implicationsThis paper is the first to study the effectiveness of olfactory cues on purchase behavior when the interactions between the individual characteristics of consumers are considered. The study broadens extant frameworks of sensory marketing by placing the consumer in the central position as the processor of sensory cues. The work pioneers the integration of consumer’s decision-making style (CDMS) as one of the moderating factors in the process.Practical implicationsThe results encourage retailers and practitioners to consider CDMS – and not only gender or age – when using olfactory cues in sales promotions. Hopefully, this paper will inspire retailers to think of the more psychological aspects of consumer behavior and decision-making when planning their loyalty card systems.Originality/valueThis paper is the first to study the effectiveness of olfactory cues on purchase behavior when the interactions between the individual characteristics of consumers are considered. Addressing the decision-making style in addition to demographics is a novel approach, contrasting with earlier studies that merely focused on olfactory acuity.

Determinants of green job creation: an empirical investigation

2020 ◽  
Vol 47 (7) ◽  
pp. 887-911
Author(s):  
Eman Omar Rayan ◽  
Adla Mohamed Ragab ◽  
Ashraf Samir Anwar
Keyword(s):  
Peer Review ◽  
Environmental Sustainability ◽  
Quantitative Methods ◽  
Local Economic Development ◽  
Job Creation ◽  
International Standards ◽  
Primary Data ◽  
Economic Activities ◽  
Content Type ◽  
Qualitative And Quantitative Methods

PurposeThe twenty-first century manifests two of the challenging issues about achieving Sustainable Local Economic Development (SLED) and turning to environmental sustainability through Green Job Creation (GJC). The study examines that not only are both challenges are urgent, but they are also intimately linked and will have to be addressed together. It also finds out that further factors like Managerial Effectiveness (ME) and Public Policy Effectiveness (PPE) affect GJC.Design/methodology/approachThe study uses qualitative and quantitative methods by utilizing primary data collected through designing questionnaires answered by random executives and citizens of three governorates; Cairo, Alexandria and Beni-Suef. These governorates are chosen because they represent different Egyptian geographic areas, i.e. the capital of Egypt, lower and Upper Egypt, where there are numbers of industrial zones with many heavy polluting industrial activities that exist.FindingsThe study showed that there is a lack of effectiveness and efficiency in applying common international standards in GJC’s strategies in Cairo, Alexandria and Beni-Suef. Additionally, it is highly recommended that the three governorates enhance the exploitation of their economic resources. Quantitatively, the study showed a positive and statistically-significant connection between SLED and GJC, alongside with a positive and statistically-significant connection between ME and GJC.Originality/valueThe study provides empirical evidence about the main requirements in designing an efficient framework for achieving eco-friendly local economic activities and suggesting practical solutions to obstacles that face local strategies regarding the study’s variables.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-01-2020-0012

Impact of point-of-purchase olfactory cues on purchase behavior

2017 ◽  
Vol 34 (2) ◽  
pp. 119-131 ◽  
Author(s):  
Kaisa Kivioja
Keyword(s):  
Quantitative Methods ◽  
Product Category ◽  
Sales Promotion ◽  
Olfactory Cues ◽  
Purchase Behavior ◽  
Single Product ◽  
Content Type ◽  
Sensory Marketing ◽  
Point Of Purchase ◽  
The Impact

Purpose This study aims to examine the impact of olfactory cues at the point of purchase on consumers’ purchase behavior in terms of sales. Design/methodology/approach The theory of semantic congruence and sensory marketing on consumer behavior is tested using data collected through an experiment and analyzed using quantitative methods. Findings The presence of an olfactory cue has a positive impact on purchase behavior, as measured by product and product-category sales. Results indicate that a more common, category-congruent scent is optimal, as opposed to product-congruent, differentiating scent, even for a single product. Practical implications The findings encourage retailers to implement scents at the point of purchase as a sales promotion tool. Targeting a product category, instead of a single product, would seem the most feasible target scope. Originality/value This paper studies sensory marketing and cue congruence in a real-life retail setting, measuring the impact in terms of sales, and not only in relation to purchase intentions or brand image. Addressing a precisely defined target that suits retailing, namely, a single product and product category, is also novel, contrasting with earlier studies focused on ambient scents in large environments.

Technology integration for students’ information and digital literacy education in academic libraries

2019 ◽  
Vol 47 (4) ◽  
pp. 203-217 ◽  
Author(s):  
Muhammad Rafi ◽  
Zheng JianMing ◽  
Khurshid Ahmad
Keyword(s):  
Student Performance ◽  
Academic Libraries ◽  
Digital Literacy ◽  
Quantitative Methods ◽  
Literacy Education ◽  
Primary Data ◽  
Content Type ◽  
Library Management ◽  
Technological Competence ◽  
People Participation

Purpose Digital literacy has become a widely studied topic for connecting people, participation in government and public affairs. It encourages library professionals to train students and effectively acquire, preserve and disseminate knowledge. Academic libraries involve using digital technology improved the students’ level of digital literacy and technological skills. This paper aims to understand the students’ technological competence in using database resources and searching for online information. In addition, to evaluate the training contents and designated instructors on digital literacy education, the study also focuses on digitally exposed students’ learning behavior, the library management and students’ academic interaction on new technological trends. Design/methodology/approach This study uses a quantitative method for which primary data were collected from university students using a structured research questionnaire. Through targeted random sampling techniques, 1,500 printed questionnaires were distributed among students, and 1,266 (84.4%) responses were received. The authors applied descriptive statistics to analyze the demographic information of male and female students. The statistical technique Chi-square test (χ2) was applied using SPSS to determine the association between variables. Moreover, Bonferroni correction for the new a value [modified = 0.05/number of possible comparisons/analysis for each question shown in Tables (II-IX)] was also used to avoid a family-wise error. Findings The results inferred a strong association between students’ technological skill with using digital tools, utilization of database resources and browsing networked information on the Web. The association between universities in terms of recruiting designated instructors on digital literacy education, introducing ICT based curriculum and the association between library management in maintaining a regular training program on digital literacy demonstrated a negative association. Besides, the findings disclosed that student’s digital exposure is not the forcing factor in developing technological competence, but found to be a more encouraging factor. It was also concluded that library technological involvement significantly improves student technology-based learning skills. Practical implications The results obtained after the analyzed data may help library management in providing long-term strategy for improving digital literacy education and training for students in the effective utilization of technology for better academic performance and social integration. Originality/value The study was based on quantitative methods using a questionnaire. Extensive database coverage and digital literacy skills based on coach input can improve student performance and academic quality.

Not just intentions: predicting actual purchase behavior in sport sponsorship context

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Konstantinos Koronios ◽  
Lazaros Ntasis ◽  
Panagiotis Dimitropoulos ◽  
Vanessa Ratten
Keyword(s):  
Structural Equation ◽  
Empirical Studies ◽  
Equation Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Consumer Attitude ◽  
Sport Sponsorship ◽  
Content Type ◽  
Comprehensive Framework ◽  
The Impact

PurposeThe scope of this study was to underline the specific aspects of positive consumer attitude and behavior related to sports sponsorship. In more detail, the purpose of this study was to establish a comprehensive sponsorship framework integrating Beliefs about sponsorship, Sponsor's Image, Fans' Attachment with the team, Team's Performance, Fans' Sport Involvement, Sponsors' Sincerity, Awareness of Sponsors, Attitude toward Sponsors, Purchase intentions and Actual Purchases.Design/methodology/approachQuantitative method was utilized and a sum of 2,752 questionnaires were effectively assembled and analyzed by means of SPSS and AMOS. The results of a structural equation model provide an exceptional conceptual framework that underlines the significance of comprehending the role of important factors in sponsorship efficiency.FindingsThis paper provides the context for a discussion. It shows that various antecedents have a significant effect on real – instead of just intentions – purchase behavior regarding sponsors' products and services.Research limitations/implicationsVarious implications for future researches as well as strategies to boost the advantages for both sport clubs and sponsoring firms can be drawn from the suggested model.Originality/valueUp to present, only a handful of empirical studies have looked at the effect of sponsorship on the consumer. The majority of sponsorship studies measure the impact of the sponsorship effort on the recall and recognition of sponsors, with empirical results being inconclusive, with some studies showing high levels of recall and recognition while others show only marginal impact on recall and recognition. The present research provides a comprehensive framework, which can guide future studies by isolating the effect of sponsorship on actual purchase behavior, instead of just estimating individuals' purchase intentions.

Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nisar Ahmed Channa ◽  
Beenish Tariq ◽  
Altaf Hussain Samo ◽  
Niaz Hussain Ghumro ◽  
Naveed Akhtar Qureshi
Keyword(s):  
Peer Influence ◽  
Partial Least Square ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Environmental Responsibility ◽  
Environmental Concerns ◽  
Gender Schema ◽  
Environmental Attitude ◽  
Content Type ◽  
And Gender

PurposeUsing three theoretical lenses − organismic integration theory (OIT), theory of values-belief-norm (VBN) and gender schema theory (GST) − this study aims to examine the effect of environmental factors (environmental attitude, environmental concerns, perceived environmental responsibility and peer influence) on consumers' intentions to purchase eco-friendly athletic wear.Design/methodology/approachA sample of n = 380 Pakistani consumers was used to test hypothesized relationships. Data were analyzed through the partial least square structural equation modeling (PLS-SEM) technique using SmartPLS version 3.3.3.FindingsFindings suggest that environmental attitude, environmental concerns, perceived environmental responsibility and peer influence are positively associated with green purchase behavior. The moderating effects of individual green values were found statistically significant between peer influence and green purchase behavior. The data further revealed that the effect of environmental attitude, environmental concerns, peer influence and perceived environmental responsibility on green purchase behavior varies across the gender.Originality/valueThis research is one of the first attempts to explore the effect of environmental motivational factors on consumers' intentions to purchase eco-friendly athletic wear using theories of OIT, VBN and GST. This study employs advanced analytical methods to perform multi-group analysis and establish the predictive relevance of the model, using PLS-SEM in sports management and marketing context.

Determining how packaging and labeling of Requeijão cheese affects the purchase behavior of consumers of different age groups

2018 ◽  
Vol 120 (6) ◽  
pp. 1183-1194 ◽  
Author(s):  
Ana Paula Lima Ribeiro ◽  
João de Deus Souza Carneiro ◽  
Thaís De Melo Ramos ◽  
Laura Patterson ◽  
Sandra Maria Pinto
Keyword(s):  
Age Groups ◽  
Marketing Strategies ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Content Type ◽  
Milk Products ◽  
Label Information ◽  
Group 3 ◽  
Marketing Information ◽  
Glass Packaging

PurposeThe buying process is affected by many aspects, in which consumer’s age is certainly an important feature to be considered. The purpose of this paper is to evaluate the influence of packaging and labeling of Requeijão cheese on the purchasing behavior of different age groups of consumers in order to obtain marketing information that aid in increasing sales of Requeijão cheese.Design/methodology/approachThree focus groups were created, each one composed of ten participants. The first group was aged 18-30 years old, the second group included people aged 31-50, and the third group participants were aged between 51 and 70 years old. Requeijão cheese labeling and packaging was presented to all groups to facilitate a discussion. A moderator asked participants in the three groups about the factors on the packaging and labeling of Requeijão cheese that influence their desire to purchase. Seven final themes were analyzed by thematic analysis: packaging, color and images on label, information, lid, price and brand.FindingsThe factors of greatest importance that influenced purchasing for the first and second group were glass packaging and color labels. Groups 2 and 3 preferred a packaging size of 250 g, an aluminum cap protected with a plastic cap, information, and affordable prices. Group 1 demonstrated high interest in 220 g packaging, metal lid and brands. Group 3 preferred plastic packaging. All groups were attracted by images on labels related to the product origin. The results from this study may be advantageous for creating marketing strategies to increase sales of Requeijão cheese and similar milk products that are sold in comparable ways.Practical implicationsConcept and attitudes toward packaging and labeling have changed in modern times. The present study demonstrates how consumers of different age groups have divergent opinions about packaging and labeling of Requeijão cheese, factors that have huge influences in the purchasing of this product. The results from this study will aid in creating marketing strategies to increase sales of Requeijão cheese and similar milk products that are sold in similar conditions. The findings will also assist manufactures in creating bonds with costumers once packaging and labeling might be produced in accordance with the preference of each age group of consumers, and consequently makes the visual aspects of packaging more attractive to them.Originality/valueThis study collected information about the most features in packaging and labeling of Requeijão cheese that attract consumers in the food buying process. There are many companies that sell Requeijão cheese. Then, it is necessary to understand the needs of consumers in relation to packaging and labeling of similar products, to make it more competitive in the market and to meet the expectations of consumers in order to create bond with them.

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