scholarly journals THE EFFECTS OF PERCEIVED RISK ON SOCIAL COMMERCE ADOPTION BASED ON TAM MODEL

2017 ◽  
Vol 8 (2) ◽  
Keyword(s):  
Perceived Risk ◽  
Social Commerce ◽  
Tam Model

A Study on Behavior Intention to Adopt Mobile Banking Apps

2021 ◽  
Vol 13 (2) ◽  
pp. 60-72
Author(s):  
Phan Dai Thich
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Intention To Adopt ◽  
Tam Model

This study aims to examine the factors influencing consumers' behavior intention to adopt mobile banking apps. The research uses the TAM model with additional variables such as social influence and perceived risk to evaluate how these factors impact the behavior intention of young customers toward adopting mobile banking services. PLS-SEM was used as the main research method. The findings from this paper reaffirmed that perceived usefulness and social influence are the most influential factor in behavior intention, but perceived ease of use and perceived risk showed insignificant impacts on young consumers' behavior intention in Vietnam. This paper also found that perceived ease of use had no direct impact on behavior intention but an indirect impact through facilitating perceived usefulness. This subject makes a practical and academic contribution in the context of a developing country where is lacking research in mobile banking apps.

scholarly journals Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions

2020 ◽  
Vol 11 ◽  
Author(s):  
George Lăzăroiu ◽  
Octav Neguriţă ◽  
Iulia Grecu ◽  
Gheorghe Grecu ◽  
Paula Cornelia Mitran
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Purchase Intentions ◽  
Decision Making Process ◽  
Social Commerce ◽  
Online Trust

Contributions to the Technological Adoption Model for the Peruvian Agro-Export Sector

2021 ◽  
Vol 13 (1) ◽  
pp. 1-17
Author(s):  
Cesar Salas Arbaiza ◽  
Hugo Vega Huerta ◽  
Ciro Rodriguez Rodriguez
Keyword(s):  
Risk Factors ◽  
Perceived Risk ◽  
Economic Activities ◽  
Adoption Of Technology ◽  
Export Sector ◽  
Technological Adoption ◽  
Tam Model ◽  
Technology Adoption Model ◽  
Adoption Model ◽  
Error Percentage

This paper proposes a technology adoption model called TAM 4, based on the TAM model considering the trust and perceived risk factors to the adoption of technology in response to governments' concern to achieve competitiveness in the most important economic activities. The methodology used considers the predictive method. The sample was selected from 67 companies related to foreign trade that carry out agro export tasks, with a confidence level of 90% and an error percentage of ± 10% and the 0.787 of Cronbach's Alpha obtained for the instrument's validation. In conclusion, 97% of the companies informally adopt technology. This shows that 68% of the companies surveyed in the sector would be willing to adopt the model.

TAM Model Evidence for Online Social Commerce Purchase Intention

2021 ◽  
Vol 34 (1) ◽  
pp. 86-108
Author(s):  
Zhang Ying ◽  
Zeng Jianqiu ◽  
Umair Akram ◽  
Hassan Rasool
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Social Commerce ◽  
Website Quality ◽  
Online Purchase ◽  
Tam Model

The aim of this research is to use the Technology Acceptance Model (TAM) to investigate the potential antecedents of online purchase intention in social commerce environments. Data were collected from 513 online survey participants in China. Structural Equation Modeling (SEM) techniques was used to test the study hypotheses. The findings reveal that website quality, trust, and electronic Word Of Mouth (eWOM) positively influence online purchase intentions. Furthermore, perceived ease of use and perceived usefulness significantly and positively moderate the relationship between website quality and online purchase intention. These survey results help provide a more comprehensive understanding of online purchase intentions in social commerce in China. The findings and conclusion address notable implications for theory and managers.

Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahima Shukla ◽  
Vranda Jain ◽  
Richa Misra
Keyword(s):  
Young Women ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Working Women ◽  
Content Type ◽  
Conversion Rates ◽  
Tam Model ◽  
Perceived Benefit ◽  
The Impact

PurposeThe study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and purchase intention through perceived benefit. An investigation of the impact of perceived risk on purchase intention is also carried out.Design/methodology/approachThe paper carried out a quantitative study based on a purposive sample of 180 working women from the Delhi-NCR region of India and used Structural Equation Modelling (SEM) to test hypotheses based on the extended TAM model.FindingsPerceived benefit, website aesthetics, and ISE positively and significantly impact working women's purchase intention. The study also finds an indirect relationship between ISE and purchase intention through perceived benefit. Perceived risk has a negative and insignificant influence on working women's purchase intention for online shopping.Practical implicationsThe study finding reflects that perceived website aesthetics fill the gap between offline and online environments. ISE makes shopping easy and increases the shopper's confidence. A mobile-optimized website with ease of navigation would increase women shoppers' conversion rates on mobile devices, leading to a favourable impact on revenue generation for online retailers.Originality/valueDespite the vast literature on constructs derived from the TAM model, very few studies have researched young women consumers from an emerging economy perspective. The novelty of this research lies in identifying the factors that influence young working women's online shopping intention using smartphone through the glance of ISE and perceived aesthetics in the Indian context.

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