scholarly journals Exploring consumers’ impulse buying behavior on online apparel websites: An empirical investigation on consumer perceptions

2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Chao-Hsing Lee ◽  
Chien-Wen David Chen ◽  
Shu-Fen Huang ◽  
Yen-Ting Chang ◽  
Serhan Demirci
Keyword(s):  
Empirical Investigation ◽  
Consumer Perceptions ◽  
Impulse Buying ◽  
Buying Behavior

A Study on Apparels’ Impulse Buying Behavior of Engineering Students in Indore City

2012 ◽  
Vol 3 (4) ◽  
pp. 146-148
Author(s):  
Dr. Vishal Soni ◽  
◽  
Dr. Harish B Bapat ◽  
Dr. Vinayak Khare
Keyword(s):  
Engineering Students ◽  
Impulse Buying ◽  
Buying Behavior

Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Hadijah Iberahim ◽  
Nur Amira Zureena Zulkurnain ◽  
Raja Najwa Syamim Raja Ainal Shah ◽  
Siti Quraisyiah Rosli
Keyword(s):  
Adverse Effect ◽  
Statistical Data ◽  
Impulse Buying ◽  
Kuala Lumpur ◽  
Statistical Data Analysis ◽  
Buying Behavior ◽  
Specialty Store ◽  
Research Outcome ◽  
Five Elements ◽  
Visual Merchandising

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

scholarly journals Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

IEEE Access ◽  
2020 ◽  
Vol 8 ◽  
pp. 89041-89058
Author(s):  
Samah Abdelsalam ◽  
Naomie Salim ◽  
Rose Alinda Alias ◽  
Omayma Husain
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Impulse Buying ◽  
Social Commerce ◽  
Buying Behavior

The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jookyung Kwon ◽  
Jiseon Ahn
Keyword(s):  
Service Providers ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Impulsive Buying ◽  
Positive Direct ◽  
The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

scholarly journals An Empirical Investigation of the Effect of Interaction Justice Perception on Consumer Intentions after Complaining

2007 ◽  
Vol 2 (1) ◽  
Author(s):  
Mahesh S. Bhandari ◽  
Michael J. Polonsky
Keyword(s):  
Direct Effect ◽  
Empirical Investigation ◽  
Service Recovery ◽  
Consumer Perceptions ◽  
Future Research ◽  
Failure Type ◽  
Service Failures ◽  
Justice Perception ◽  
Consumer Intentions ◽  
The Impact

This study examined how apology as interaction justice impacts on consumer perceptions of service recovery attempt. Data was collected using hypothetical scenarios. Two types of service failures were proposed and the impact of recovery action on each failure type was compared. Findings include that there is direct effect of recovery action on consumer future intentions in both type of failures. Implications and direction to the future research were proposed.

scholarly journals A Comparative Study of Consumer Perception on the Usage of Cadbury Products in Malaysia and India

2021 ◽  
Vol 4 (1) ◽  
pp. 106-115
Author(s):  
Rudresh Pandey ◽  
Ajay Massand ◽  
Suhasini BV ◽  
Lavi Sharma ◽  
Akansha Rai ◽  
...  
Keyword(s):  
Comparative Study ◽  
Secondary Data ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Indian Market ◽  
Buying Behavior ◽  
Major Player ◽  
The World ◽  
Marketing Activities ◽  
Similarities And Differences

Chocolates and snacks are a humongous market all around the world. Mondelez International, the producer of Cadbury is a major player in this industry which perceives the Malaysian and Indian market differently. This study aims to examine the consumer perception on the usage of Cadbury products in Malaysia and India. The study would examine the association, usage, buying behavior and customer satisfaction in the two countries and identify similarities and differences among them. This study involves both primary and secondary data collected through various sources such as consumers from the two countries and publications. These findings provide a comparative insight about consumer perceptions about the products which help in understanding the two markets and marketing activities in detail.

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