Animation as an advertising resource. Analysis from a gender perspective

El objetivo de este trabajo es analizar, desde una perspectiva de género, el uso de la animación en la publicidad. Para ello, este estudio cualitativo, de carácter exploratorio y descriptivo, utiliza el análisis de contenido como herramienta de abordaje. A partir de una ficha de análisis compuesta por 25 indicadores, el análisis parte de un triple enfoque: narratológico, publicitario y de género. La muestra está formada por 22 spots, que utilizan la animación para publicitar productos o servicios, dirigidos a un target joven y/o adulto. Los resultados obtenidos en los tres niveles de análisis permiten afirmar que el uso de la animación es un factor importante motivado por el deseo intencionado de los creativos profesionales de evocar un amplio abanico de emociones. Si bien la mayoría de los anuncios tienen como objetivo transmitir conocimientos relacionados con el producto, algunos de ellos también tienen como objetivo incidir en las actitudes de la audiencia, promoviendo la inclusión, la conciencia de la diversidad o el respeto por la igualdad de género, y en algunos otros reproducen situaciones de sexismo. Hasta cierto punto, estos últimos spots perpetúan el sexismo en la publicidad a través de la animación utilizada como recurso capaz de representar lo que no podría mostrarse con actores reales.

Agro-Healing Service Quality Analysis Using IPA Analysis for Business Owners

Background and objective: This study seeks to investigate domestic agro-healing farm resources so that preliminary data can be obtained on the systematic provisions for agro-healing programs in order to improve service quality and to identify the quality of agro-healing policy services.Methods: For this study, owners of agro-healing facilities were asked 24 questions via an online survey. An importance–performance analysis (IPA) was conducted to identify service quality for each policy sector.Results: Respondents’ satisfaction levels were low when compared to agro-healing farm owners’ perceptions of the above-average importance of each sector. The results from the resource analysis of domestic agro-healing farms indicated that the main operational purposes of farms were, in descending order, experience (90.0%), healing (86.7%), and education (84.0%). With respect to the type of program that was operated, cultivating crops (horticultural therapy) was identified most frequently at 83.3%.Conclusion: As a result of this study, the resources possessed by agro-healing farms were identified. In addition, the results of the IPA analysis in terms of service quality are not as good as expected, and performance levels should be increased to improve this. The results of this study are expected to provide useful information not only to improve the quality of agro-healing services, but also to revitalize the agro-healing industry while developing a systematic agro-healing program.

Laser Scanning Ship Hulls to Support Hydrodynamic Simulations

Terrestrial laser scanning is an effective technology to capture high density and accurate point clouds about objects with complex geometry. Ship industry requires 3D hull models for multiple reverse engineering purposes; renovation, as-built analysis, simulations etc. The paper discusses how terrestrial laser scanning can be applied to capture ship hull geometry to support hydrodynamic simulations. It presents recommendations of survey geometry and methods considering scanner locations, reflectivity issues. Hydrodynamic simulations require specific types of surface models as inputs; data processing procedure is discussed how the point clouds are effectively transformed to models to be applied. Resource analysis is also included, such as duration of survey and processing, equipment to be used.

Efforts to Disrupt the Authoritarian Equilibrium within the EU. Effects and Counter-effects

The study, leaning on the concept of ‘authoritarian equilibrium’ introduced by R. Daniel Kelemen on the one hand, and new intergovernmentalism as a fresh theoretical approach of the European integration on the other hand, investigates if we can talk about the disruption of the ‘authoritarian equilibrium’ as a consequence of the split up between Fidesz and the EPP, and the adoption of the rule of law conditionality mechanism. In other words, whether we can talk about an initial authoritarian dis-equilibrium? Or can we rather talk about a converse process due to the mechanisms of new intergovernmentalism resulting in the further stabilisation of authoritarian governments and the ineffectiveness of the EU measures devoted to the protection of rule of law? Using qualitative resource analysis of the relevant secondary literature and the documents and legal acts of the EU and its institutions the paper comes to the conclusion that while we have witnessed efforts to disrupt the partisan and the financial support of the Hungarian governing party, these efforts were neutralised by the mechanisms of new intergovernmentalism and as a consequence we still cannot talk about an initial authoritarian disequilibrium in the EU.

From Depreciation to Exhaustible Resources

Harold Hotelling’s 1931 article on the economics of exhaustible resources is considered groundbreaking in the history of nonrenewable resource analysis. Hotelling’s innovation has been characterized by comparing his work with other contributions dealing with conservation issues. It has also been connected to his earlier work on depreciation, published in 1925, for using the same kind of mathematical formalism. This article further explores this second research direction on the basis of new archival materials, showing that Hotelling conceived his contributions on resources and depreciation as closely and substantially intertwined. It also suggests that Hotelling’s interest in exhaustible resources came from his earlier readings in accounting. These results shed new light on Hotelling’s early economic research, on our common understanding of his 1931 contribution, and on the origins of the connection between nature and capital in the history of environmental economics.

US farm typology from agricultural census: labor resource analysis

This article analyzes the labor resources by farm type in the United States based on the 2017 Agricultural Census. The subject of the research is the system of statistical indicators of the availability and composition of labor resources, the object is the population of farms in the United States. Based on the study of the US experience, it is proposed to expand the program of the agricultural census of the Russian Federation under the section “Labor resources” and the system of groupings of observation units, including typological ones, when publishing the results. The analysis of labor resources by types of farms in the United States showed that there are significant differences in the availability and composition of labor resources.

Type-based analysis of logarithmic amortised complexity

We introduce a novel amortised resource analysis couched in a type-and-effect system. Our analysis is formulated in terms of the physicist’s method of amortised analysis and is potentialbased. The type system makes use of logarithmic potential functions and is the first such system to exhibit logarithmic amortised complexity. With our approach, we target the automated analysis of self-adjusting data structures, like splay trees, which so far have only manually been analysed in the literature. In particular, we have implemented a semi-automated prototype, which successfully analyses the zig-zig case of splaying, once the type annotations are fixed.