Animation as an advertising resource. Analysis from a gender perspective

El objetivo de este trabajo es analizar, desde una perspectiva de género, el uso de la animación en la publicidad. Para ello, este estudio cualitativo, de carácter exploratorio y descriptivo, utiliza el análisis de contenido como herramienta de abordaje. A partir de una ficha de análisis compuesta por 25 indicadores, el análisis parte de un triple enfoque: narratológico, publicitario y de género. La muestra está formada por 22 spots, que utilizan la animación para publicitar productos o servicios, dirigidos a un target joven y/o adulto. Los resultados obtenidos en los tres niveles de análisis permiten afirmar que el uso de la animación es un factor importante motivado por el deseo intencionado de los creativos profesionales de evocar un amplio abanico de emociones. Si bien la mayoría de los anuncios tienen como objetivo transmitir conocimientos relacionados con el producto, algunos de ellos también tienen como objetivo incidir en las actitudes de la audiencia, promoviendo la inclusión, la conciencia de la diversidad o el respeto por la igualdad de género, y en algunos otros reproducen situaciones de sexismo. Hasta cierto punto, estos últimos spots perpetúan el sexismo en la publicidad a través de la animación utilizada como recurso capaz de representar lo que no podría mostrarse con actores reales.

MOOCs as a Pedagogical and Strategic Tool in the Implementation of Institutional Policies Related to Gender Inequality in Educational Institutions

As a privileged means of socialization, the school's mission is to promote equal opportunities and educate for the values of pluralism and gender equality. The introduction of a gender perspective in educational policies is a fundamental tool to fight gender inequalities. This chapter aims to present a theoretical-methodological proposal for the development of a massive open online course (MOOC) addressed to those interested in learning and studying about gender inequalities and women's empowerment. The MOOC will introduce inspiring examples of feminine resistance and resilience from Portugal and Brazil, showing women who have fought for the rights and policies for gender equality, against gender biases, and building women's citizenship in and through education. The integration of MOOCs as an educational tool raises questions and challenges both in the didactic-pedagogical forum and about institutional policies.

PEMAHAMAN HADIS PERSPEKTIF GENDER: Studi Komparasi KH. Husein Muhammad dan Abdul Mustaqim

<p>Kajian hadis Gender telah mendapat perhatian dari berbagai ilmuwan Muslim di dunia. Di Indonesia, KH. Husein Muhammad dan Abdul Mustaqim merupakan Tokoh yang aktif menarasikan kesetaraan gender dengan merelevansikannya dengan Teks-teks Agama. Keduanya memiliki Latar belakang Pendidikan yang berbeda, sehingga mendorong peneliti untuk melakukan kajian komparasi terhadap Pemikiran keduanya. Tujuan penelitian ini adalah untuk mengetahui metode pemahaman hadis perspektif gender dari keduanya. Melalui analisa komparasi, penelitian ini hendak menunjukkan perbedaan dan persamaan metode keduanya dalam memahami hadis dengan perspektif gender. Metode yang digunakan adalah metode komparasi dengan analisis Gender. Metode ini digunakan untuk melihat sejauhmana hadis dapat dipahami dan diaplikasikan dengan menggunakan analisis gender, sekaligus untuk memahami secara komprehensif perbedaan dan persamaan dari kedua tokoh. Pada penelitian ini dapat disimpulkan bahwa keduanya menggunakan prinsip-prinsip gender secara mendasar seperti kesetaran, kemanusiaan dan keadilan dalam memahami hadis. Keduanya juga menjadikan Maqashid al-Shariah sebagai basis penafsiran, dimana makna hadis harus sejalan dengan Prinsip yang terdapat dalam Maqashid al-Syariah. Namun KH. Husein Muhammad dan Abdul Mustaqim memiliki latarbelakang pendidikan akademik yang berbeda, dalam penelitian ini diketahui bahwa metode yang dipaparkan Abdul Mustaqim lebih sistematis dan metodis serta memudahkan pembaca untuk memahami langkah-langkah metodiknya dalam memahami hadis perspektif Gender.</p><p>[<strong>Understanding Hadith on Gender Perspective: A Comparative Study of KH. Husein Muhammad and Abdul Mustaqim</strong>.<strong> </strong>The study of Gender-hadith has received attention from various Muslim scientists in the world. In Indonesia, KH. Husein Muhammad and Abdul Mustaqim are figures who actively narrate gender equality by relevating it with religious texts. Both of them have different educational backgrounds, thus encouraging researchers to do a comparative study of their thought. This study aimed to determine the method of understanding the hadith from the gender perspective of both. This research aims to show the differences and similarities of two methods in understanding the hadith from a gender perspective through a comparative analysis. The method used is a comparative method with gender analysis. This method is used to see the extent to which the hadith can be understood and applied by using gender analysis, as well as to comprehensively understand the differences and similarities of the two figures. In this research, it can be concluded that both of them use basic gender principles such as equality, humanity and justice in understanding hadith. Both of them also make maqashid al-syariah as the basis for interpretation, where the meaning of hadith must be in line with the principles contained in maqasid al-shariah. However, KH. Husein Muhammad and Abdul Mustaqim have different academic educational backgrounds, in this research, it is known that the method described by Abdul Mustaqim is more systematic and methodical and makes it easier for the reader to understand his methodical steps in understanding the hadith from a gender perspective.]</p>

Assessing Community Disaster Resilience in Flood-Prone Areas of Bangladesh: From a Gender Lens

The main purpose of this study was to assess the level of community flood resilience with a special focus on gender. A gender perspective ensures the representation of diversified voices in the study. From concept development to data representation, all the steps were completed ensuring gender-based inclusion. Both quantitative and qualitative approaches were used to conduct the study. A total of 402 responses were analyzed as the sample. A linear structured questionnaire was developed by using a five-point Likert scale to collect quantitative data. As part of the qualitative tool, in-depth observation was used in the study. The study found that female members of the community lag in terms of disaster resilience comparing to their male counterparts. The scores in different components of resilience assessment framework indicate that there are gaps in terms of level of resilience from the gender perspective. The same disaster can create a disproportionate level of impact on women and men due to an unequal level of resilience. The study indicates that assessing community disaster resilience and introducing resilience enhancement interventions should focus on a gender-based approach.