Surface nuclear magnetic resonance (surface NMR) is an extremely powerful tool for groundwater resource investigations. However, the technique suffers from an inherently low signal-to-noise ratio (S/N), which commonly necessitates extensive signal averaging, resulting in very long measurement times. Previous approaches to improve S/N and measurement efficiency have focused primarily on reducing noise, through hardware and processing advancements. We introduce a new and divergent approach to actually increase the signal amplitude by modifying the form of the transmitted pulse used to excite the groundwater signals. An on-resonance pulse, the only form of excitation pulse previously used in surface NMR, has a fixed frequency and induces coherent excitation over a narrow range of transmit field strengths. Given spatially inhomogeneous fields underlying the surface coil, an on-resonance pulse excites water, a limited volume of water, producing a similarly limited signal amplitude. An adiabatic pulse, one of many pulse forms used for medical imaging and chemical spectroscopy, modulates pulse frequency and provides excitation over a much larger range of transmit field amplitudes. Numerical simulations of surface NMR with adiabatic pulses demonstrate almost a factor of three improvement in the peak signal amplitude compared to an on-resonance pulse. Simulations also show that a single measurement using an adiabatic pulse with high transmit current provides sensitivity to water over a wide range of depth. In contrast, multiple on-resonance measurements using a range of transmit currents are required to span sensitivity over a similar range of depths. Numerical simulation results are validated by the first field experiments comparing on-resonance and adiabatic pulses. We have considered how improvements in S/N can be used for dramatically improved measurement speed and how other advantages of adiabatic pulses may more generally be used to enhance surface NMR measurements.