A Descriptive Analysis on Automobile Sales

The automobile market are the fastest developing segment in the planet. India being one of the worthwhile centers for the vehicle advertise which attracts auto majors from everywhere throughout the world. The ongoing development in the passenger car market in India is substantially more than mere market dynamics in a specific vehicle segment. It is a impression of the changing lifestyle of the wealthy class in the nation. This study provides the establishment for government’s macroeconomic control and automobile manufacturer’s production.

Understanding the Effect of Features on the Buying Mood of Consumers in the Passenger Vehicle Segment

Indian automobile industry has always been perceived with the notion of mileage sells and nothing else. There has been a lot of study and research on the Indian automobile market, wherein the researchers have worked on the buying behavior in various sectors and segments of the Indian automobile market. These researches include buying and sales trends as per models, fuel efficiency, and moreover, lately these researchers are based on driving forces and key factors affecting the sales of passenger cars in India. For the mix of consumers, the authors targeted a bunch of automobile enthusiasts, some of “status”-based buyers and totally convenience and need-based buyers. Leximancer was used to analyze the result of these interviews, leading to conclusions on the topic. Features being the base of the argument here, the authors looked ahead to find the key factors that change the mind of a buyer and found that even among influencers and purchasing decision, these are features and unique feel of the car.

Sonalika’s foray into passenger vehicles

Subject area This case is most suited for the course on Strategic Management. Study level/applicability The case can be used for post graduate management students and executive education participants. It should be used in the section dealing with capabilities of an organization. Case overview Sonalika Group, situated in Punjab, India, started its operations in 1969 by manufacturing agricultural implements and equipment’s. By 1990, the firm graduated into manufacturing tractors. It gradually expanded its wings in countries like Nigeria, Argentina and Brazil and became the third largest tractor manufacturer of India in FY 2012. The year 2005 was a landmark year when it entered the passenger vehicle segment through its subsidiary International Cars and Motors Limited that launched a multi-utility vehicle (MUV) named Rhino. The vehicle was expected to fill up the vacant spot created by the withdrawal of “Qualis”, which was a highly popular MUV manufactured by Toyota. However, the enthusiasm of launching Rhino waned with time because its sales did not pick up as expected. After selling around 5,000 units of Rhino, the company stopped its production as the product had started showing up teething problems. The marketers and designers burnt midnight oil to bring out an improved version of Rhino. This version was christened “Extreme” and launched in 2012. Despite all marketing, sales and service efforts, “Extreme” also failed to take off. The group is wondering when it was so successful in tractors why it has not been successful in passenger vehicle category. It has to work out a strategy to be successful in passenger vehicle segment as well. Expected learning outcomes Expected learning outcomes are as follows: to analyse the external and internal environment for a business and understand its impact on business decision-making; to understand the relationship between operational capabilities and dynamic capabilities; to identify opportunities and match it with internal capabilities; to analyse the reasons for product failure and identify remedial measures; to understand the process of technology diffusion and thereby strategic planning. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject Code: CSS 11: Strategy

Investigation of heave dynamics of an air cushion vehicle segment skirt

Air Cushion Vehicle (ACV) is a moving vehicle on airbags, which can travel on land and on water to transport people, goods and equipment. An important requirement for ACVs is to: increase reliability and longevity, reduce operating costs, stability and mobility. In this paper, a model for the dynamic behavior of air cushion vehicles segment skirt is presented. In this model, the compressible Bernoulli's equation, Newton's second law of motion are used to predict the dynamic behavior of the air cushion vehicles. Based on the developed model, the heave dynamics parameters of the air cushion vehicles “Hovertrek 6100L” are surveyed.