Promotion Costs Analysis To Increased Volume Sales In The Convection Companies

The purpose of this study is to obtain empirical data about whether or not there is a relationship between sales promotion costs and sales volume and how much influence the promotion costs have on sales volume at the company. In this study, the documentation method was used in data collection, then proceeded to the analysis process using correlation and regression analysis.The population in this study is the total cost of sales promotion and sales volume at the company. Due to the limitations of time, cost, manpower, and so on, the researchers took samples, namely sales promotion costs, and company sales volume, between 2018-2020.Based on the results of the analysis for three years, it was obtained that r XY = 0.718 with N = 36 and a significant level of 0.000, obtained r table = 0.708. This shows r xy> r table, which means that r XY is significant and Ha is accepted. Because Ha is accepted, there is a positive and significant relationship between Sales Promotion Costs and Sales volume at convection companies. Furthermore, the influence of Biya promotion on sales volume can be seen on the determinant coefficient (R 2) where it is mentioned in a row in 2018; 2019; and 2020 is 0.675; 0.554; and 0.507. this shows that the average annual promotion costs have an effect of more than 50% on the company's sales volume.

Políticas sin participación social: Poblamiento rural y abandono de asentamientos en la Sierra de Gata, 1450-1750

This article analyzes the structure of the settlement in the land of Santibáñez el Alto between 1450 and 1750 in order to address the problem of rural depopulation. References and testimonies from fiscal and procedural sources and the travel costs analysis, shows that the peasant community developed a settlement structure which complemented the network of settlements and optimized the time of work of the peasantry since 1450, for being closer to the exploitation areas. This system begins its decline in the second half of the 16th century, when policies implemented from the Crown (sale of towns) and those developed from the local oligarchy (limitations on access to goods and services) had a negative impact its inhabitants. Finally, it is stated that the evolution of the settlements has been closely linked to the possibilities of community participation in its management and identity-making.