Potential impact of creative infusion on perceptions and behaviors of visitors: theory and evidence from tourism

This study aims to synthesize creative infusion with the theory of inoculation. It is sought to reveal the potential impact of this synthesis’ application on the perceptions and behaviors of visitors. Relationships among variables are assessed using Solomon Four Group and Factorial Modeling based on experimental designs. The data are gathered from tourists (n = 451) at the Seven Churches sites (Ephesus, Smyrna, Pergamum, Sardis, Philadelphia, Thyatira and Laodicea) in Turkey. Model results indicate that perceived creative infusion has a significant impact on revisits and recommendations. This is the first study which examines the relationship between perception and behavior by synthesizing creative infusion with inoculation theory in the tourism literature. Furthermore, it is a new contribution to the tourism literature through its revealing that inoculation theory also works in synthesis with creative infusion in the field of destination marketing as previously shown in such fields as behavioral science, communication, marketing and social psychology.

Detecting and combating fake news on web 2.0 technology in the 2019 political season Indonesia

The digital age has come with lots of misinformation on the internet (web 2.0). The difference between real and fake news is unclear. This paper therefore scientifically employs algorithms and the evolution tree to help in the detection of fake news. Social bots in the spread of fake news are also detected by BotOrNot. The research employs an in-depth qualitative but informal interview with 102 participants who are internet and social media-active as well as prospective Indonesian electorates to investigate the spread and believe in fake news. The result indicates that about 91 of the informants experience the spread of fake news on daily basis, out of which 67 succumb to the truthfulness of the news. This article therefore develops a trend of battling fake news with the application of the Inoculation theory and citizen journalism as tools to eradicate fake news that may emerge before and during the 2019 election. ‘Ohmynews’ and ‘ABC blogs’ in the South Korean 2002 general elections and the Australian 2007 Federal elections respectively will be used as models of citizen journalism to deal with fake news that may trend on the Web 2.0 (where social media application are enabled) in the 2019 Indonesian polls.

Gives you wings or not? Exploring the impact of viewers’ responsibility attribution and surprise on their attitude, identification and trust

Purpose The purpose of this paper is to explore the impact of critical, journalistic documentaries on viewers. More precisely, it investigates the effects of responsibility attribution and surprise on stakeholder attitude, trust and identification. Design/methodology/approach In a quasi-experimental pre-post setting, 127 participants viewed a documentary about Austrian beverage and marketing company Red Bull. The film inquired into the deaths of six extreme athletes sponsored by the company. As a critical, investigative piece, the documentary was designed to give viewers the impression that Red Bull was, at least partially, responsible for the athletes’ deaths. Findings Results show that responsibility attribution, the feeling of being surprised and being in a state of negative affect, had a significant impact on viewers’ attitude and trust toward, and identification with Red Bull. Originality/value The study adds insights on surprise as a factor in viewers’ assessment of responsibility. The study is original in terms of methodology by using real-time rating to ascertain which sequences trigger changes in responsibility attribution among viewers. Furthermore, implications of the study’s findings with regard to inoculation theory are discussed.

Prophylactic Versus Therapeutic Inoculation Treatments for Resistance to Influence

One of the most significant departures from conventional inoculation theory is its intentional application for individuals already “infected”—that is, inoculation not as a preemptive strategy to protect existing positions from future challenges, but instead, inoculation as a means to change a position (e.g., from negative to positive) and to protect the changed position against future challenges. The issue is important for persuasion scholarship in general, as theoretical boundary conditions help at each stage of persuasion research development, serving as a guide for literature review, analysis, synthesis, research design, interpretation, theory building, and so on. It is an important issue for inoculation theory and resistance to influence research, specifically, for it gets at the very heart—and name and foundation—of inoculation theory. This article offers a theoretical analysis of inoculation theory used as both prophylactic and therapeutic interventions and concludes with a set of recommendations for inoculation theory scholarship moving forward.