The aesthetic category of the comic in the musical characterization of characters (on the example of Yuri Shevchenko's ballet “Buratino and the Magic Violin”)

The purpose of the article. To analyze the embodiment of the comic on the material of Yuri Shevchenko’s ballet “Buratino and the Magic Violin” through the analysis of musical and choreographic elements, as well as the peculiarities of their synthesis. Suggest a typology of ballet characters. Methodology. Methods of comparison and matching helped to determine the differences between comic and lyrical characters, as well as to identify the means of expression that created the appropriate comic image. Scientific novelty. For the first time in Ukrainian art history, an analysis of musical and choreographic elements was carried out to identify the comic component of the characters in Yuri Shevchenko’s ballet “Buratino and the Magic Violin”. The synthesis of musical and choreographic components of ballet is emphasized. A typology of ballet characters is proposed. Conclusions. The analysis allowed to divide the characters of Yuri Shevchenko’s ballet “Buratino and the Magic Violin” into comic, semi-comic, humorous, and lyrical. The means of expression (musical and choreographic) used to characterize the characters with an emphasis on the comic group were identified. In music, this is the leittimbre of the trombone mainly in low registers, “broken” intervals, as well as leitintervals (dissonances), tremolo trumpet, and glissando of copper and, most importantly, the characteristic rhythmic pattern with syncope. In choreography, it is the dominance of non-classical elements and movements, as well as specific, street techniques ― leitelements (falling, pushing, pulling, kicking). Keywords: aesthetic category comic, choreographic elements, synthesis of elements, leittimbres, leitelements, leitintervals, comic, semi-comic, humorous, lyrical characters.

Conceptual art in design

The purpose of the article is to consider the concept and determine its components, in the development and analysis of conceptual art in modern design. Methodology. The following methods are used: analysis, synthesis, as well as semiotic, hermeneutic, psychoanalytic. The scientific novelty of the work lies in the study of conceptual art on the examples of hairstyle design, hairdressing collections, and an attempt to comprehend the underlying contexts and meanings in the process of interpretation. Conclusions. Given the fact that modern design as a polymorphic entity with a dominant innovative component actualizes the activities of the new generation and acquires the features of intellectual comprehension of visual information, it can be argued that conceptual art is a priority in this direction. The concept as the initial concept of the conceptual is defined as a multilevel formation of content, the semantic meaning of the sign, which requires a process of interpretation. Through J. Dili's study of the theory of sign systems, the interpretation of the concept in the system of traditions, rituals, customs, which is perceived differently by different people due to belonging to different cultures, societies, etc., becomes clear. It is proved that the creation of the concept is based on processes based on individual practice, personal associations, and the main types of metaphorical and allegorical thinking that arise from the experience of not only cognitive but also substantive activity. The study of conceptual art on examples of hairstyle design, hairdressing collections shows the peculiarity of such works of art: they are not always functional and are not always defined as a utilitarian object, but the use of unusual color, shape, progression, silhouette lines, the fullness of space and volume with signs and symbols, require a multilevel semantic definition in the process of interpretation through intellectual comprehension of the inherent contexts and meanings. Keywords: conceptual art, concept, design, hairstyle.

Ternopil branch of the Musical Institute named after Mykola Lysenko as a cultural and educational center of Ternopil (1st half of XX century)

The purpose of the article is to analyze the historical and cultural background and the main aspects of the formation of professional piano performance in Ternopil in the late nineteenth - first half of the twentieth century on the example of VMIL branch activity. Methodology. The methodological basis of the publication is historical-stylistic and comparative approaches, methods of historical-cultural discourse (according to V. Cherkasov). The formation of professional piano performance is considered in terms of musicological and stylistic approaches in broader cultural, educational, and musical-pedagogical contexts. The problem of studying the regionalism of music and performance centers and schools as a dynamic historical and cultural phenomenon is actualized. A thorough study of the history of regional piano educational centers and performing schools has been the subject of a number of musicological studies. In particular, the works of N. Kashkadamova, T. Starukh, L. Mazepa, and others are dedicated to the piano art of Lviv, its artistic education, and cultural institutions. Scientific Novelty. Based on the study of scientific and archival sources, we can see that the educational and pedagogical traditions of the Higher Music Institute named after M. Lysenko as the first Ukrainian professional center and its branches in Eastern Galicia have continued in the activities of pianists, teachers, and performers in Ukraine and abroad, mainly Western Of Ukraine. Attention is focused on the opening and initial stage of the branch of the Lysenko Higher Music Institute (VMIL) in Ternopil, in particular, on the activities of piano teachers. Based on historical, comparative, and individual approaches, the role of individual performers, composers, and teachers as the founders of piano performance in the region is highlighted. Thus, the novelty of the article is to trace the initial stage of the formation of piano performance in Ternopil in the late nineteenth - first third of the twentieth century. as a process of transition from the amateur period to academic performance and professional music education. Conclusions are made about the decisive role of the branch of the Higher Music Institute named after M. Lysenko (VMIL) in Ternopil and its founders, in particular, Iryna Krykh (Lyubchakova) and Yuri Krykh, in the development of music education and performance in the region. Keywords: musical culture of Western Ukraine, end of XIX – first half of XX century, piano performance, Higher Music Institute M. Lysenko (VMIL), pianists, performers and lecturers of Ternopil.

The history of the development of ballroom choreography in the Republic of South Africa

The purpose of the article is to analyze trends in the development of ballroom choreography in the Republic of South Africa. Research methodology is an organic set of basic principles of research: objectivity, historicism, multifactorial, systematicity, complexity, development, and pluralism, and to achieve the goal, the following methods of scientific knowledge are used: problem-chronological, concrete historical, statistical, descriptive, logical- analytical. Scientific Novelty. An attempt was made to research the topical issues of the history of the development of ballroom choreography in the Republic of South Africa. Conclusions. The versatility of the choreoplastic language of ballroom dance leads to the fact that even in those regions where ballroom choreography was historically regarded as the art of outsiders (conquerors and colonizers), which contradicts local artistic and aesthetic traditions, ballroom dancing becomes a part of the local dance culture. In addition, it is the ballroom choreography that is the very integrative element that connects local cultures that are quite far from Western thinking with the global worldview system. International cooperation between amateur dancers and professionals is promising in terms of cultural interaction and exchange of experience in the field of choreographic art. In general, the analysis of the African experience allows us to conclude that after passing through the stage of a kind of "nationalization" and adaptation by local ethics and aesthetics, ballroom choreography organically merges into the system of organizing leisure time, scenic screen art, and sports. To date, from the point of view of the development of ballroom choreography for Africa, only the overcoming of economic difficulties remains relevant. In the context of government support, ballroom choreography functions as an important resource for recovery, education, socialization of the population; it is able to fit into the national system of education, leisure, culture, and sports in the vast majority of African countries. Keywords: ballroom choreography, ballroom dance, competition dance.

Artistic and aesthetic characteristics of vocal and pop performance as a genre synthesis of arts

The purpose of the article is to study the artistic and aesthetic features of vocal and pop art as a genre synthesis of arts. The research methodology involves the use of system-structural, comparative methods of analysis and culturological and art approaches in the study of these issues. The scientific novelty of the work is to expand the theoretical boundaries of understanding vocal and pop performance as a synthetic genre that combines different arts, and its defining artistic and stylistic features that directly affect the structure and stylistic features of vocals, interpretation of the work, its perception by listeners and representation of values, ideas and impressions generated in the process of performance and its perception. Conclusions. Conclusions. Variety vocal performance as a kind of musical text involves special manifestations of intertextuality, so it is possible to find layers of artistic and species series, expressive forms and meanings, artistic and linguistic means and interpretive techniques. From the point of view of specific tasks of artistic communication, it appears as a generalized form of musical and artistic activity that can claim universality and has its stage and staging canons, determined by value concepts of culture, but in their new popular sense. There are also exemplary compositional and semantic models in this field, the imitation of which is a recognized way to join the pop vocal and performing professionalism. In the field of pop and vocal performance in its theatrical and staged form there is a specific mythologizing, which concerns the figure of the singer as the central actor of the concert program, which forms a certain image to achieve extreme artistic persuasiveness. Therefore, it is not an image of a fictional character, but of a person close in time and meaning to life, as she can and should be in virtual artistic reality - aesthetically sublime and morally balanced. The main components of the intertextual sphere, which is formed around the variety show and determines the special director's interest in it, are semantic positions on the singer as a semantic core of the whole moving picture of pop and stage action. It is these semantic factors that organize and lead to a holistic artistic result all the structural indicators of pop performance. Keywords: vocal and pop art, artistic and aesthetic characteristics, genre specifics, genre synthesis of arts.

Décor as a form of social belonging in Ancient Rome

The purpose of the article consists of exploring the category of décor as a form of social belonging in ancient Rome. The methodology consists in the application of analytical method – to determine the theoretical and methodological foundations of the study of the décor in the works of Roman architects and philosophers: Vitruvius, Cicero, Seneca, Epicurus; formalization method – to clarify the concept of "décor" within the subject field of art history; the hermeneutic method – for interpreting the semantic load of the notion "décor" in the context of the culture of Ancient Rome; method of comparative studies – for analyzing approaches to understanding the category of décor as a form of social belonging in Ancient Rome. The scientific novelty of the work is that for the first time the essence of the décor as a form of social belonging in Ancient Rome. Conclusions. In Ancient Rome, the phenomenon of "Entertainment" was an important component of the socio-cultural life of this period, there was not a single sphere where this phenomenon did not act as the main decoration, the triumphs of emperors, the luxurious life of the patricians, all this was expressed in one definition of Juvenal – "Bread and circuses", Which became a defining marker in the culture and art of Ancient Rome. Décor, as an integral part of this phenomenon, becomes a form of social belonging, reflecting the characteristics of the corresponding lifestyle. The transformation of the concepts "décor" and "ornare" is considered, the first - in the ideological aspect of respect for the imperial power, the second - in the traditional decoration of Roman armor for legionnaires, as a means of emphasizing their belonging to the military. The most striking example of décor was the Arc de Triomphe, built in honor of the emperors (the Arc de Triomphe of Titus, Trajan, Constantine, etc.). On the example of the works of Vitruvius, Cicero, Seneca, the meaning of the category "décor" was considered as "Decor ornamentorum", the correspondence of details in relation to the whole, individual, special beauty that organically combines the combination of individual parts of an object into a single whole, situation or setting. Defined "décor" as a form of social belonging in the context of the transformation of the four Pompeian styles based on the decoration of insula and domus for different segments of the population (Domus aurea, "Villa of the Mysteries" in Pompeii, the house of Marcus Lucretius Frontinus in Pompeii, the villa in Oplontisi, the house of Menander in Pompeii, "House with Red Walls", "House of the Century" and "House of Julius Polybius"). Keywords: décor, interpretation, a culture of Ancient Rome, Vitruvius, Entertainment, Seneca, mosaic.

Artistic and aesthetic principles of German expressive dance in the context of the development of modern dance in the XXI century

The purpose of the article is to identify the artistic and aesthetic features and leading trends in the development of German expressive dance of the first half of the twentieth century. and determine their impact on the development of modern dance in the first decades of the XXI century. Methodology. The system method is applied, thanks to which the peculiarities of German expressive dance are considered; the method of comparative analysis, which helped to identify common and distinctive features in the central concepts of dance K. Joss, M. Wingman, and P. Bausch; method of art history and artistic and stylistic analysis, through which identified and substantiated trends in the development of German modern dance and modern dance). Scientific novelty. The artistic and aesthetic principles of German expressive dance are studied on the basis of the analysis of choreography, aesthetics, and discourse of movement K. Joss, M. Wingman, and P. Bausch; the basic theatrical concepts of the range of emotions of the leading representatives of the German expressive dance motivating physical movement are revealed; determined that P. Bausch, M. Wingman and K. Yosse work with emotional space, which is directly related to physical movement and configures their own unique aesthetics of movement experience - dancers aestheticize the human body, covered and subject to strong emotions. Conclusions. The characteristic interest of German expressionist dance to inconspicuous, accidental, or natural manifestations of corporeality, the focus on violating previously established boundaries of art, the search for innovative ways to approach the chaos of reality, causing the formation of certain models of corporeality, and others. can be clearly seen in the modern dance of the early XXI century – phenomena, representing a unique way of artistic and bodily modeling of the world, become one of the important dancers and generators of current cultural and artistic values ​​and meanings. Key words: German expressive dance, modern dance, artistic and aesthetic principles, K. Joss, M. Wigman, P. Bausch.

Defined aspects of the development of Ukrainian pop song within the postcolonial period of the late XX – early XXI century

The purpose of the article. To consider and analyze some aspects of the development of modern Ukrainian pop songs in the postcolonial period of the late XX - early XXI century. The methodology involves the use of a systematic approach to research, as well as the use of methods of analysis, synthesis, historical and comparative, which allowed analyzing the development of Ukrainian pop songs in the Soviet system and after independence when it was in the field of Russian influence. which is the glow of long-term colonial status. The scientific novelty is that for the first time the development of Ukrainian pop songs was considered not only in the context of art analysis but also the research of postcolonialism, which generally affected the development of Ukrainian culture of XX - early XXI century. Conclusions. Changes in music culture are evidence of the adaptation of the flexible mechanism of music creation to new operating conditions. And although it is difficult to predict further social changes and their impact on the formation of musical culture not only in Ukrainian society but also in the world, the main trends have already been outlined. They consist of a certain unification of musical and stylistic standards, which will eliminate the differences between performers of popular musical compositions around the world. Accordingly, globalization dictates fashion in the field of music culture. In general, at the beginning of the third millennium, Ukrainian pop song culture entered the context of European and world cultural processes and became the property of world music culture, and its brightest representatives occupy a worthy place among world masters. Keywords: pop, pop song, postcolonial influences, national self-identification.

"Local" consumption of art projects and motivation of the "local" consumers

"Local" consumption of art projects and motivation of the "local" consumers The purpose of the article. Research and analysis of consumer motivations of fine arts products, based on algorithms of marketing technologies. The research methodology is to apply comparative, empirical, and theoretical methods. This methodological approach allows us to analyze the motivations of consumers of works of art who prefer to be fascinated by fine arts through the Internet, social networks, television programs, followed by the use of research results in marketing processes to promote works of art in the art market. The scientific novelty lies in the expansion of ideas about the motivation of consumers of the market of fine arts on the Internet, television programs, and in the study of further marketing processes in the art market. The article analyzes the algorithms of marketing technologies in the analysis of motivations for "home" consumption of products of the fine arts market. The article finds that in art marketing it is relevant and necessary to study the behavior of Internet consumers of works of art, analyzing the situation of "home" consumption of works of art. In art marketing, technologies for studying and analyzing the motivations of Internet consumers of works of art in promoting an art product on the art market are gradually being developed. Analysis of the motivations of Internet consumers of art markets makes it possible to more objectively segment the participants of market relations. Conclusions. The article identifies and analyzes the model of "home" online consumption of fine arts, as well as art projects, and, accordingly, describes the segment of online consumers of works of art at home using television, the Internet, and other means of communication. It is also proved that the behavior of the "home" consumer in art marketing is determined by three mandatory components: Individual - Product - Situation. It is on these components that the types of motivation are formed, on which the model of consumption and consumer behavior is built. Thus, we have studied Individuals who consume works of art and art projects, which in turn are Products presented in the form of printed or electronic images, and we have studied Situations of "home" consumption of works of art and art projects. Keywords: art market, marketing research, relationships of marketing, motivation of consumers of works of art, art projects, "home" consumption of works of art, behavior of consumers of art market.

Modern dance: theoretical fundamentals of the latest educational approaches

The purpose of the article is to substantiate the theoretical principles of using specific approaches in the process of training performers of modern dance. The research methodology is based on an interdisciplinary synthesis of scientific methods and approaches integrated with pedagogy, art history, and psychology. General scientific methods were also used: analysis, synthesis, generalization. The scientific novelty of the article lies in the conceptualization of the theoretical substantiation of specific approaches in the preparation of performers for modern dance, in particular, taking into account the latest technologies and psycho-emotional and mental characteristics of the performer. Conclusions. Along with traditional methods of teaching modern dances, it is necessary to develop and implement innovative methods and approaches that would meet the requirements of the latest technological development. In particular, they are related to the peculiarities of distance education, the ability to use computer programs to simulate biomechanical models of movement, to hone their kinematic technique, which largely determines the aesthetic and visual superiority and complexity of modern dance compositions. It is important to take into account the psycho-emotional characteristics of the modern dancer based on the development of his creative and innovative thinking, improvisation, as well as the socio-communicative component, which involves the ability to convey a wide range of potential emotional expressions and social signals from performer to spectator. Keywords: modern dance, innovative thinking, creative thinking, new approaches, teaching choreography, hand biomechanics, psychoemotional state.