Virtual Reality and Political Outgroup Contact: Can Avatar Customization and Common Ingroup Identity Reduce Social Distance?

This study ( N = 217) explores the potential for virtual reality to decrease social distance toward outgroup members among women. Raising the salience of individuals’ real physical identity through avatar customization and common ingroup identity manipulations was theorized to influence social distance. Participants who customized an avatar to resemble their real selves showed increased social distance. However, avatar customization also increased user identifiability, which was linked to reduced social distance. Priming a common ingroup identity increased identity salience but did not influence social distance. In examining heterogeneous effects by prior levels of issue involvement, participants with high and moderate involvement with immigration showed increased social distance after customizing an avatar to resemble their real selves, thus implying boomerang effects. The study discusses how avatar customization, identifiability, and common ingroup primes in virtual encounters may influence outgroup attitudes and intergroup relations.

Do descriptive norms messaging interventions backfire? Protocol for a systematic review of the boomerang effect

Background Descriptive norms messaging interventions are used to motivate people to adopt or maintain desirable behaviors. Such interventions provide people with information that describes an undesirable behavior as uncommon or a desirable behavior as prevalent within a relevant social group. Descriptive norms messaging interventions have shown promise in increasing individual and social benefit for a broad range of health and sustainability programs. However, evidence suggests that people who have adopted desirable behaviors sometimes regress to undesirable behaviors after receiving descriptive norms messages due to the type of information provided in the messages. This phenomenon is called the boomerang effect. We aim to conduct a systematic review of boomerang effects on health and environmental sustainability behaviors resulting from exposure to descriptive norms messaging interventions. Methods We will employ our search strategy to identify studies of descriptive norms messaging interventions published prior to December 31, 2020. We will search the Cochrane Library, Campbell Library, PsycINFO, PubMed, Social Science Research Network (SSRN), and Web of Science to retrieve peer-reviewed articles published in English. We will restrict inclusion to studies (e.g., randomized and non-randomized controlled trials, quasi-experimental studies, and observational studies) of health and environmental sustainability interventions that assess behaviors before and after exposure to descriptive norms messaging. Two reviewers will independently extract data about study populations and design, intervention components, and behavioral measures. We will use the revised Cochrane Risk of Bias assessment tool (RoB2) and Risk Of Bias in Non-randomized Studies—of Intervention (ROBINS-I) to assess the risk of bias, and the Liverpool Quality Assessment Tool (LQAT) to assess the quality of evidence. We will conduct thematic analyses to codify interventions, and examine intervention effects across subgroups of individuals based on their behavior prior to intervention exposure (e.g., those practicing desirable behaviors vs. undesirable behaviors). We will also conduct moderator analyses to determine whether boomerang effects are contingent upon other factors including intervention framing and delivery modality. Discussion This systematic review will provide information about descriptive norms messaging intervention effects across subgroups of individuals and elucidate factors that potentially moderate boomerang effects. The review will yield evidence-based recommendations for the structure and content of descriptive norms messages that can be employed to avoid unintended boomerang effects within the context of health and sustainability programming. Systematic review registration PROSPERO CRD42020156989

Do descriptive norms messaging interventions backfire? Protocol for a systematic review of the boomerang effect

BackgroundDescriptive norms messaging interventions are used to motivate people to adopt or maintain desirable behaviors. Such interventions provide people with information that describes an undesirable behavior as uncommon or a desirable behavior as prevalent within a relevant social group. Descriptive norms messaging interventions have shown promise in increasing individual and social benefit for a broad range of health and sustainability programs. However, evidence suggests that people who have adopted desirable behaviors sometimes regress to undesirable behaviors after receiving descriptive norms messages due to the type of information provided in the messages. This phenomenon is called the boomerang effect. We aim to conduct a systematic review of boomerang effects on health and environmental sustainability behaviors resulting from exposure to descriptive norms messaging interventions.MethodsWe will employ our search strategy to identify studies of descriptive norms messaging interventions published prior to December 31, 2020. We will search Cochrane Library, Campbell Library, PsycINFO, PubMed, Social Science Research Network (SSRN), and Web of Science to retrieve peer-reviewed articles published in English. We will restrict inclusion to studies (e.g., randomized and non-randomized controlled trials, quasi-experimental studies, and observational studies) of health and environmental sustainability interventions that assess behaviors before and after exposure to descriptive norms messaging. Two reviewers will independently extract data about study populations and design, intervention components, and behavioral measures. We will use the revised Cochrane Risk of Bias assessment tool (RoB2) and Risk Of Bias in Non-randomized Studies – of Intervention (ROBIN-I) to assess the risk of bias, and the Liverpool Quality Assessment Tool (LQAT) to assess the quality of evidence. We will conduct thematic analyses to codify interventions, and examine intervention effects across subgroups of individuals based on their behavior prior to intervention exposure (e.g., those practicing desirable behaviors vs. undesirable behaviors). We will also conduct moderator analyses to determine whether boomerang effects are contingent upon other factors including intervention framing and delivery modality.DiscussionThis systematic review will provide information about descriptive norms messaging intervention effects across subgroups of individuals, and elucidate factors that potentially moderate boomerang effects. The review will yield evidence-based recommendations for the structure and content of descriptive norms messages that can be employed to avoid unintended boomerang effects within the context of health and sustainability programming.Systematic review registrationPROSPERO #: CRD42020156989

Do descriptive norms messaging interventions backfire? Protocol for a systematic review of the boomerang effect

Background Descriptive norms messaging interventions are used to motivate people to adopt or maintain desirable behaviors. Such interventions provide people with information that describes an undesirable behavior as uncommon or a desirable behavior as prevalent within a relevant social group. Descriptive norms messaging interventions have shown promise in increasing individual and social benefit for a broad range of health and sustainability programs. However, evidence suggests that people who have adopted desirable behaviors sometimes regress to undesirable behaviors after receiving descriptive norms messages due to the type of information provided in the messages. This phenomenon is called the boomerang effect. We aim to conduct a systematic review of boomerang effects on health and environmental sustainability behaviors resulting from exposure to descriptive norms messaging interventions.Methods We will employ our search strategy to identify studies of descriptive norms messaging interventions published prior to January 1, 2020. We will search Cochrane Library, Campbell Library, EMBASE, ProQuest, PsycINFO, PubMed, Social Science Research Network (SSRN), Scopus, and Web of Science to retrieve peer-reviewed articles published in English. We will restrict inclusion to studies of health and environmental sustainability interventions that assess behavior before and after exposure to descriptive norms messaging. Two reviewers will independently extract data about study populations and design, intervention components, and behavioral measures. We will use Cochrane’s Risk of Bias assessment tool to assess the risk of bias, and the Liverpool Quality Assessment Tool (LQAT) to assess the quality of evidence. We will conduct thematic analyses to codify interventions, and examine intervention effects across subgroups of individuals based on their behavior prior to intervention exposure (e.g., those practicing desirable behaviors vs. undesirable behaviors). We will also conduct moderator analyses to determine whether boomerang effects are contingent upon other factors.Discussion This systematic review will provide information about descriptive norms messaging intervention effects across subgroups of individuals, and elucidate factors that potentially moderate boomerang effects. The review will yield evidence-based recommendations for the structure and content of descriptive norms messages that can be employed to avoid unintended boomerang effects within the context of health and sustainability programming.Systematic review registration PROSPERO #: 156989

Promoting Persuasion With Ideologically Tailored Science Messages: A Novel Approach to Research on Emphasis Framing

Motivated reasoning in response to disconfirming science information presents a challenging barrier to science communication. This article presents a novel approach to emphasis framing, in which functionally equivalent information is framed using ideologically consistent values and tailored to the audiences. In contrast to traditional framing approaches, science information is held constant across frames and only interpretations of the information are varied. Results from an experiment provide initial support for this ideology-based framing approach. Persuasive effects are stronger for an ideologically congruent frame than for an incongruent frame, and no boomerang effects were observed. We discuss implications and directions for future research.