Derivation of Advertising Onyms: Productive Methods

2020 ◽  
Vol 81 (6) ◽  
pp. 83-89
Author(s):  
E. S. Kuznitsina
Keyword(s):  
Theoretical Analysis ◽  
Russian Language ◽  
Informational Content ◽  
Forecasting Methods ◽  
Advertising Language ◽  
The Russian Language ◽  
Combined Methods

The study is aimed at analysing of the constants of advertising texts – advertising onyms – in terms of derivation processes and identifying the most productive methods of derivation in advertising naming. The paper provides a brief description of the advertising language and, in particular, of the advertising onym, introduces examples of modern advertising names created by derivational means of the Russian language. The author differentiates and systematises various functions of affixes in advertising names. The described methodology involves theoretical analysis and generalisation, derivational analysis of advertising onyms, classification and forecasting methods. The author considers pure affixal and combined methods as the most productive methods of derivation of advertising onyms. Onym-acronyms go beyond an informational content. Contaminated structures often include elements of graphoderivation and are considered to be the most multifunctional in terms of pragmatic goals of the advertisement. The advertising language is developing towards creativity, ingenuity and utilitarity, thus, mixing formants, contaminated structures and elements of various code systems within one onym appear to be the most relevant and competitive means of creating constants of advertising texts.

The Research Project «Names of Modern Professions» in Extracurricular Work with 6-th Grade Russian Students

2020 ◽  
Vol 81 (6) ◽  
pp. 23-31
Author(s):  
M. I. Vasileva
Keyword(s):  
Theoretical Analysis ◽  
Scientific Literature ◽  
Research Process ◽  
Russian Language ◽  
Research Project ◽  
Educational Activities ◽  
Research Activities ◽  
The Russian Language ◽  
Selection Of

The aim of the study was to investigate approaches to the formation of general educational skills. A survey examining the design and research process was carried out by 6th-grade Russian students over the course of an extracurricular project entitled «Names of Modern Professions». In the paper, the selection of the «Lexicology» section for such activities carried out by school pupils is substantiated and stages of work on the project are described. The applied methodology involves theoretical analysis of scientific literature, formative experimentation, analysis of products of educational activities, observation and description. It is concluded that the design of extracurricular research activities in the Russian language contributes to the formation of general educational competencies in conducting surveys and searching for information on the basis of subject skills.

scholarly journals К вопросу о дистанционном обучении в современной школе

2021 ◽  
Vol 70 (4) ◽  
pp. 9-11
Author(s):  
Н.А. Алимова ◽  
О.Р. Гареев ◽  
Ю.В. Апанасюк
Keyword(s):  
Educational Technology ◽  
Theoretical Analysis ◽  
Russian Language ◽  
Digital Learning ◽  
Learning Tools ◽  
Present Stage ◽  
Advantages And Disadvantages ◽  
Modern School ◽  
Language And Literature ◽  
The Russian Language

The article is devoted to the features of distance learning of the Russian language and literature in a modern school. The didactic potential of distance educational technology is substantiated, the advantages and disadvantages of its use in the lessons of the Russian language and literature at the present stage of school development are indicated. Through theoretical analysis and practical testing, the most effective types of digital learning tools that can be used when conducting distance school lessons of the Russian language and literature are indicated

scholarly journals YOUTH SLANG IN THE SPEECH OF A MODERN STUDENT

2021 ◽  
Vol 10 (34) ◽  
Author(s):  
L.V MILYOSHINA ◽  
Keyword(s):  
Theoretical Analysis ◽  
Russian Language ◽  
Practical Significance ◽  
Speech Communication ◽  
Computer Gaming ◽  
Culture Methods ◽  
Important Place ◽  
Colloquial Speech ◽  
The Relationship ◽  
The Russian Language

The relevance of this study lies in the fact that its problems are associated with the development of the theory of speech activity and the problems of speech communication of the modern students as the basis for the future development of the language system of the Russian language. Purpose: to identify the features of youth slang in the speech of a modern student, to determine the degree of its impact on language culture. Methods: scientific and theoretical analysis of the literature on the problems of research, linguistic analysis of the data obtained during observation, linguistic experiment. Results: the article discusses the essence of youth slang, the relationship between the concepts of "youth" and "school" slang, defined age boundaries; studied the lexical and derivational features of slangisms, the sources of their replenishment; several lexical-thematic groups of these lexical units are presented that are most often used in the vocabulary of students, the reasons for the use of slang expressions in colloquial speech, the spread of slang into other types of discourse are revealed, slangisms used in colloquial speech of students are analyzed, including in active and passive vocabulary. The author's attention is also focused on computer gaming slang, which occupies an important place in the vocabulary of modern students, who are gamers in most cases. Scientific novelty: it was concluded that slang, having its own specifics, makes the speech of students emotionally rude, in addition, slangisms often go beyond the limits of colloquial discourse, simplifying speech, making it poor, expressionless. Practical significance: this study complements the existing in linguistics ideas about the concept of "youth (school) slang"; it can be used in the scientific and methodological aspect, for example, when creating dictionaries of this sociolect.

A BRIEF ANALYSIS OF TIME-PREPOSITIONS IN THE RUSSIAN LANGUAGE

2019 ◽  
Vol 18 (28) ◽  
pp. 187-195
Author(s):  
Yabing Zhang
Keyword(s):  
Foreign Language ◽  
Foreign Students ◽  
Russian Language ◽  
Parts Of Speech ◽  
Organic Structure ◽  
Part Of Speech ◽  
True Meaning ◽  
Oral Speech ◽  
The Russian Language

This article is devoted to the problem of using Russian time-prepositions by foreigners, especially by the Chinese. An analysis of modern literature allows the author to identify the main areas of the work aimed at foreign students’ development of the skills and abilities to correctly build the prepositional combinations and continuously improve the communication skills by means of the Russian language. In this paper, the time-prepositions in the Russian language have been analyzed in detail; some examples of polysemantic use of prepositions, their semantic and stylistic shades alongside with possible errors made by foreign students are presented. The results of the study are to help in developing a system of teaching Russian time-prepositions to a foreign language audience, taking into account their native language, on the basis of the systemic and functional, communicative and activity-centred basis. The role of Russian time-prepositions in constructing word combinations has been identified; the need for foreign students’ close attention to this secondary part of speech has been specified. It has been stated that prepositions are the most dynamic and open type of secondary language units within the quantitative and qualitative composition of which regular changes take place. The research substantiates the need that students should be aware of the function of time-preposition in speech; they are to get acquainted with the main time-prepositions and their meanings, to distinguish prepositions and other homonymous parts of speech as well as to learn stylistic shades of time-prepositions. Some recommendations related to the means of mastering time-prepositions have been given: to target speakers to assimilate modern literary norms and, therefore, to teach them how to choose and use them correctly by means of linguistic keys that are intended to fill the word with true meaning, to give it an organic structure, an inherent form and an easy combinability in the texts and oral speech.

USE OF INNOVATIVE TEACHING METHODS IN RUSSIAN LESSONS IN GROUPS WITH A NON-RUSSIAN TEACHING LANGUAGE

2020 ◽  
Vol 6 (3) ◽  
pp. 204-212
Author(s):  
Nigora Vokhidova ◽  
Keyword(s):  
Foreign Language ◽  
Teaching Methods ◽  
Group Work ◽  
Russian Language ◽  
Interactive Communication ◽  
Innovative Teaching ◽  
Teaching Language ◽  
New Methods ◽  
The Russian Language

The article discusses the effectiveness of innovative approaches in teaching Russian as a foreign language. It is noted that the use of new methods makes it possible to take into account the knowledge already acquired by the student for studying the Russian language and developing creative skills. The role of such a form of training as group work is shown, and some methods of interactive communication between students in practical classes in the Russian language are considered

FACT-CHECKING. FROM TERM AND CONCEPT TO WORD USAGE

2020 ◽  
pp. 72-78
Author(s):  
Maxim S. Kronev ◽  
Keyword(s):  
New Media ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Russian Language ◽  
Word Usage ◽  
Information And Communication ◽  
Source Studies ◽  
Fact Checking ◽  
The Russian Language ◽  
Dictionary Definitions

With modern realities in the development of new media and the information and communication technologies (ICT), the skills of checking information for the reliability of sources – fact-checking (or fact-check) is extremely important. The article briefly considers the term fact-checking and gives the definitions and also related concepts. The author’s understanding of approaches to and tools of the fact-checking in the context of the concept “Source Studies 2.0” is offered. English dictionary definitions are analyzed and translated into Russian, an overview of the Russian-language interpretations is given, as well as links to key publications on the topic.

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