“Cowboys, Indians, Oil & Cattle…Texas History” (Graham, TX): How Texas destinations associate themselves with the state narrative

Several studies in destination marketing literature have shown that use of the “engaging celebrities” or “associating a place with a celebrity” strategy can be successful to market a place. Yet despite the proven effectiveness of this association strategy, there is not enough research into the idea of associating a destination with other kinds of familiar and admired symbols—such as famous brands, heritage, and narratives. The aim of the current study is to expand the theoretical discussion around the association strategy beyond celebrities and to analyze which techniques marketers have used in order to associate their destinations with a state narrative; this includes examining some of the narrative components such as local brands, symbols, values, events, and sites. This topic has not yet been addressed in either tourism marketing academic or professional literature. Because the state of Texas has one of the most familiar narratives, it makes for a good case study in which to examine how marketers use the state narrative to market their destinations. As a methodology, we used quantitative and mainly qualitative content analysis of 666 tourism ads for Texan cities and towns, published in Texas Travel Guides (2008–2018). The findings show seven techniques that marketers used in order to associate their destinations with the narrative. Using the state of Texas as an example may provide a test case for exploring how marketers associate their place with other US state narratives in promotional tourism.

PUPILS’ VOCABULARY DEVELOPMENT THROUGH ASSOCIATION STRATEGY IN EFL LEARNING

This paper featured reviewing the usage of association strategy in showing EFL vocabulary to the pupils. This examination utilized an accommodating report hallway activity research plan and it was done as cycles containing four tremendous advances: organizing, executing, seeing and reflecting. The subject of the examination was 80 pupils in Indonesia. The instruments used to collect information were test, acumen plans, and field notes. This examination was done in two cycles considering the way that the deferred results of the appraisal in the fundamental cycle didn't meet the rules of accomplishment. All of cycle incorporates four get-togethers. The disclosures of the examination showed that the applying of procedure in getting ready English can manufacture pupils' vocabulary strength. This is appeared by the pupils' gainful rate in cycle I was 52 (65%), in Cycle II and the measure of the pupils who got scores at any rate 6.5 or more basic was 70 (87.5%). Additionally, the pupils gave positive reaction toward the insight plan result, explicitly: excitement, inspiration, interest, reaction, and progress. It very well may be considered that the association system is successful and material in educating vocabulary.

LEVERAGING ASSOCIATION METHOD IN EFL STUDENTS VOCABULARY LEARNING

This paper highlighted inspecting the leveraging of association method in showing EFL vocabulary to the students. This investigation used a helpful report corridor action research plan and it was done as cycles containing four huge advances: orchestrating, executing, seeing and reflecting. The subject of the investigation was 35 students in Indonesia. The instruments used to assemble data were test, discernment plans, and field notes. This investigation was done in two cycles considering the way that the delayed consequences of the assessment in the essential cycle didn't meet the guidelines of achievement. All of cycle includes four social events. The revelations of the investigation showed that the applying of methodology in preparing English can fabricate students' vocabulary strength. This is showed up by the students' productive rate in cycle I was 14 (40%), in Cycle II and the amount of the students who got scores at any rate 6.5 or more critical was 26 (74%). Similarly, the students gave positive response toward the discernment plan result, specifically: enthusiasm, motivation, interest, response, and progress. It might be contemplated that the association strategy is effective and material in teaching vocabulary.

AtMAD: Arabidopsis thaliana multi-omics association database

Integration analysis of multi-omics data provides a comprehensive landscape for understanding biological systems and mechanisms. The abundance of high-quality multi-omics data (genomics, transcriptomics, methylomics and phenomics) for the model organism Arabidopsis thaliana enables scientists to study the genetic mechanism of many biological processes. However, no resource is available to provide comprehensive and systematic multi-omics associations for Arabidopsis. Here, we developed an Arabidopsis thaliana Multi-omics Association Database (AtMAD, http://www.megabionet.org/atmad), a public repository for large-scale measurements of associations between genome, transcriptome, methylome, pathway and phenotype in Arabidopsis, designed for facilitating identification of eQTL, emQTL, Pathway-mQTL, Phenotype-pathway, GWAS, TWAS and EWAS. Candidate variants/methylations/genes were identified in AtMAD for specific phenotypes or biological processes, many of them are supported by experimental evidence. Based on the multi-omics association strategy, we have identified 11 796 cis-eQTLs and 10 119 trans-eQTLs. Among them, 68 837 environment-eQTL associations and 149 622 GWAS-eQTL associations were identified and stored in AtMAD. For expression–methylation quantitative trait loci (emQTL), we identified 265 776 emQTLs and 122 344 pathway-mQTLs. For TWAS and EWAS, we obtained 62 754 significant phenotype-gene associations and 3 993 379 significant phenotype-methylation associations, respectively. Overall, the multi-omics associated network in AtMAD will provide new insights into exploring biological mechanisms of plants at multi-omics levels.

User Association Strategy for Energy Efficiency and Interference Mitigation of Heterogeneous Networks

The necessity of the use of several mobile services increases every day. This requires the consumption of energy rates. Hence, minimizing the energy and interferences of mobile users are major concerns of Heterogeneous Networks (HetNet). This paper aims to improve the energy of mobile users by minimizing a weighted function. To consider significant weights values, we have exploited the multicriteria AHP method. The cost function represents the cost of users toward available BS. It includes the essential criteria influencing energy consumption. Moreover, we introduce an optimal user association based on their minimal cost values. Simulation results prove that the optimal method has saved more energy and reduced network interferences.