Cell is the key component in an optically pumped magnetometer. It is necessary to light the cell before measurement and to maintain the illuminated state. The accuracy and stability of magnetic values from the instrument are closely related to the brightness and stability of the cell. The cell is also the largest power dissipation component in the sensor probe, so the overall energy consumption of the magnetometer is highly correlated with it. This paper studies the excitation circuit of cell in the magnetometer. Firstly, we demonstrate the resistivity characteristic of a cell using simulations. After that, based on the combination of signal source impedance and transmission line impedance, the matching network of excitation circuit is analyzed. We demonstrate that both T-network and Π-network can achieve the impedance matching of the transmitter circuit by a simulation experiment, under the condition of 50MHz signal, 10Ω source impedance, and 50Ω transmission line impedance. T-network shows the best performance in frequency selectivity and energy transfer. Finally, the simulation experiment also proves that a circuit composed of a self-coupled coil and an LC parallel resonant network can realize the impedance matching and the passband selection of the receiver circuit by optimizing values of the inductance and capacitance, and turns of the self-coupled coil simultaneously. The power consumption of the whole high-frequency excitation circuit of cell in the optically pumped magnetometer is only about 6W.