scholarly journals Institutional Pressure and Green Product Success: The Role of Green Transformational Leadership, Green Innovation, and Green Brand Image

2021 ◽  
Vol 12 ◽  
Author(s):  
Jian Zhou ◽  
Lucinda Sawyer ◽  
Adnan Safi
Keyword(s):  
Transformational Leadership ◽  
Product Innovation ◽  
Brand Image ◽  
Green Product ◽  
Product Success ◽  
Institutional Pressure ◽  
Green Product Innovation ◽  
Green Process Innovation ◽  
The Relationship

Rapid economic growth has led to economic activities which have caused extensive environmental damage to the planet. Companies have sought to adapt their business methods to reduce their carbon footprint in order to meet regulations, satisfy consumer preferences and keep up with changing societal expectations. The relationship between institutional pressure and green product performance will be an important issue in corporate green management. This article looked through the lens of green innovation and explored the moderating role of green brand image between green product innovation and new green product success. Utilising the data of 243 managers in Mainland China, structural equation modelling results found that institutional pressure is positively correlated to green transformational leadership, green transformational leadership is positively correlated to green process innovation, green process innovation is positively correlated to green product innovation, green product innovation is positively correlated with new green product success, green brand image moderates the relationship between green product innovation and new green product performance. The research results provide theoretical and practical implications for enterprises to relieve institutional pressure and build specific green competitive advantages.

Sustainability excellence: the interactions of lean production, internal green practices and green product innovation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ebenezer Afum ◽  
Ran Zhang ◽  
Yaw Agyabeng-Mensah ◽  
Zhuo Sun
Keyword(s):  
Financial Performance ◽  
Product Innovation ◽  
Lean Production ◽  
Green Product ◽  
Content Type ◽  
Sustainable Performance ◽  
Green Practices ◽  
Green Product Innovation ◽  
Performance Dimensions ◽  
The Relationship

Purpose This study aims to investigate the interactions between lean production, internal green practices, green product innovation and sustainable performance metrics. The study further looks at the mediation effect of internal green practices and green product innovation between lean production and sustainable performance dimensions. Design/methodology/approach The questionnaire was used to glean data from 209 manufacturing firms. All the hypothesized relationships were processed by using partial least square-structural equation modelling. Findings The results suggest that lean production significantly leads to the implementation of internal green practices and the production of quality products with eco-oriented features that meet customers’ needs. Further, while lean production and internal green practices were found to significantly influence sustainability performance, green product innovation significantly influences only financial performance. Besides, the mediation analysis shows that internal green practices mediate the relationship between lean production and sustainable performance dimensions but green product innovation mediates the relationship between lean production and financial performance only. Research limitations/implications The study is limited to firms from Ghana, a developing country; hence, the results cannot be imported to reflect other geographical contexts. Practical implications The results of the study provide sufficient justifications for managers, (especially Ghanaian managers and those from other similar environs) to commit their financial resources towards implementing lean production and internal green practices so as to achieve sustainability excellence. Originality/value This study magnifies and provides new insight on lean and green literature by developing a comprehensive research model that concurrently tests the direct and indirect effects between lean production, internal green practices, green product innovation and sustainable performance dimensions.

scholarly journals Green Brand Products in Small and Medium Batik Industries with Pls-Sem Approach

2019 ◽  
Vol 18 (2) ◽  
pp. 126-143
Author(s):  
Naili Farida ◽  
Apriatni Endang Prihartini ◽  
Ngatno Ngatno
Keyword(s):  
Product Innovation ◽  
Brand Image ◽  
Environmentally Friendly ◽  
Sampling Technique ◽  
Green Product ◽  
Market Penetration ◽  
Green Products ◽  
Marketing Performance ◽  
Analysis Technique ◽  
Green Product Innovation

This study examines Regiocentric Image Capabilities and Market Penetration on Green Products and the effect of Green Products on Marketing Performance. The sample in this study were 58 entrepreneurs of Small and Medium Batik Industries, who used natural colouring. The sampling technique used was purposive sampling, and the analysis technique used was PLS-SEM. The study found that Regiocentric Image Capabilities and Market Penetration significantly influence the Green Products, and it has a significant effect on Marketing Performance. Moreover, Green Brand Image does not influence a significant increase in Marketing Performance. These results indicated that Regiocentric Image Capabilities can enhance the capability of green product innovation with environmentally friendly natural colouring. The product is also supported by a broad market penetration capability. Furthermore, Green Brand Image on batik colouring products has no significant effect on marketing performance. The focus on green products appears so that the SMIs can increase marketing of environmentally friendly batik products.

Environmentally specific transformational leadership and green product development performance: the role of a green HRM system

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jiaqi Yan ◽  
Wenan Hu
Keyword(s):  
Transformational Leadership ◽  
Product Development ◽  
Environmental Sustainability ◽  
Mediation Effect ◽  
Green Product ◽  
Content Type ◽  
Moderation Effect ◽  
Green Product Development ◽  
The Relationship

PurposeGreen product development is a pivotal way to achieve environmental sustainability. The purpose of this paper is to theorize and empirically test how environmentally specific leadership enhances the green product development performance from the perspective of the HRM system. In this regard, the authors investigate the mediating role of the strength of the HRM system to change with regard to the relationship between environmentally specific leadership and green product development performance. For a substantial explanation of the boundary condition, the authors investigate the moderating role of the green HRM on the relationship between environmentally specific transformational leadership and the strength of the HRM system.Design/methodology/approachBased on climate strength theory, the authors use the three-wave survey data from 362 top or middle managers in the new energy industry of China. This study uses hierarchical linear regression and bootstrapping method to analyze the mediated moderation effect.FindingsResults confirm a positive effect of environmentally specific leadership and the strength of the HRM system on green product development performance. The authors also found the mediation effect of the strength of the HRM system and the moderation effect of green HRM are all significant.Originality/valueThis study integrates the perspectives of both content-focused HRM and process-focused HRM and demonstrates why leadership and the HRM system could jointly enhance green product development performance in Asia.

scholarly journals Influence of Social Media Usage on the Green Product Innovation of Manufacturing Firms through Environmental Collaboration

2020 ◽  
Vol 12 (20) ◽  
pp. 8685
Author(s):  
Norhuda Salim ◽  
Mohd Nizam Ab Rahman ◽  
Dzuraidah Abd Wahab ◽  
Ariff Azly Muhamed
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Structural Equation ◽  
Manufacturing Firms ◽  
Green Product ◽  
Key Factors ◽  
Media Usage ◽  
Green Product Innovation ◽  
Use Of Social Media ◽  
The Relationship

Firms are finding it increasingly important to leverage social media to facilitate knowledge access, get valuable feedback, and improve innovations to cater for emerging markets. However, using social media without integrating other key factors does not seem to add value to innovation efforts. Therefore, this study investigates the potential of social media usage (SMU) in enhancing green product innovation (GPI) and how two types of environmental collaboration may affect that relationship, which is a subject that has been under-explored. First, the literature on the expansion of the use of social media in enhancing GPI was reviewed to develop the theoretical framework and hypotheses. Then, data collected from 211 manufacturing firms were analysed using structural equation modelling to examine the proposed relationship. The results revealed that SMU does not directly influence GPI. Rather, internal environmental collaboration (IEC) and environmental collaboration with suppliers (ECS) fully mediate the relationship between SMU and GPI. The results further disclosed a positive relationship between IEC and ECS, where both types of environmental collaboration seem to be key factors in improving GPI. Hence, this study highlights the importance of knowledge sharing through environmental collaborations for the generation of ideas to improve products in order to remain competitive in the market.

scholarly journals ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON)

2017 ◽  
Vol 12 (2) ◽  
Author(s):  
Lili Karmela Fitriani
Keyword(s):  
Competitive Advantage ◽  
Product Innovation ◽  
Market Performance ◽  
Process Innovation ◽  
Green Product ◽  
Green Process ◽  
Innovation Product ◽  
Green Product Innovation ◽  
Green Process Innovation ◽  
The Impact

This paper examines the relationship between green product innovation, green process innovation, competitive advantage of product and market performance in the SMEs Ciwaringin batik Cirebon West Java. A survey of 93 SMEs batik provides the basis for the empirical investigation. The relationships between the green innovation product, competitive advantage of product and market performance are examined using stepwise regression.The findings show that green product innovation not contributes positively to competitive advantage of product and market performance. Another findings of this study is that the impact of green process innovation contributes positively to competitive advantage of product but not to market performance in the SMEs Ciwaringin batik. Competitive advantage of product has impact to market performance. This paper also discusses the recomendations of the results.

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