scholarly journals SUSTAINABLE FASHION PADA BUSANA READY-TO-WEAR DENGAN TEKNIK ECOPRINT

Texere ◽  
2021 ◽  
Vol 19 (2) ◽  
pp. 129-138
Author(s):  
Tina Martina ◽  
Wine Regyandhea Putri ◽  
Eka Oktariani ◽  
Annisa Djonaputri
Keyword(s):  
Trend Forecasting ◽  
Sustainable Fashion ◽  
Sustainable Product ◽  
Eco Fashion

AbstrakDewasa ini, produk fashion berkonsep ramah lingkungan, seperti eco fashion, menjadi salah satu daya tarik tersendiri bagi masyarakat. Filosofi eco fashion berkesinambungan dengan konsep produk yang berkelanjutan (sustainable product). Salah satu metoda pewarnaan yang dapat digunakan untuk memenuhi konsep eco fashion dan sustainable product adalah teknik eco printing. Pada penelitian ini digunakan teknik ecoprinting metoda pukul pada kain kapas yang telah dicelup dengan warna dasar menggunakan pewarna alami, kulit kayu tegeran. Proses pre-mordanting menggunakan zat kapur dan tawas dilakukan sebagai upaya untuk mencegah terjadinya kelunturan warna akibat penggunaan zat warna alam. Kain yang telah diproses ecoprinting kemudian di produksi menjadi 2 buah busana Ready-to-wear dengan tema neo medieval subtema dystopian fortress pada trend forecasting singularity 2019-2020. Survey kelayakan harga dilakukan berdasarkan uji kuantitatif sehingga didapatkan data bahwa sebanyak 55% - 80% responden menyatakan tertarik dengan model produk yang ditawarkan, 75 -77% responden merasa bahwa produk pertama dan kedua yang ditawarkan layak dihargai Rp 1.000.000 – Rp 1.500.000.

scholarly journals Audience Concern of Eco-Fashion by Fashion Revolution Indonesia Through Marketing Communication in Jakarta

2019 ◽  
Vol 5 (2) ◽  
pp. 81
Author(s):  
Kevin Tan
Keyword(s):  
Social Marketing ◽  
Attitude Change ◽  
Qualitative Approach ◽  
Marketing Communication ◽  
Fast Fashion ◽  
Complex Issue ◽  
Sustainable Fashion ◽  
Social Cause ◽  
Eco Fashion ◽  
Design Options

After Rana Plaza tragedy, Fashion Revolution has came to Indonesia on 2016, deliver the objective is to unite people work together to change the perspective about the clothes are sourced, produced and consumed. However, based on Fashion Revolution Indonesia statement, it is challenging to evoke consumer’s concern about eco-fashion. The concern problem of sustainable fashion remains until now. Simply, the consumers don’t care, trying to deny, blaming others and refuse to take responsibility. Fashion Revolution Indonesia needs to figure out another way to communicate with audience who originally doesn’t concern about eco-fashion in the first place. The goal of this research is to analyze Fashion Revolution Indonesia marketing communication implementation towards audience concern about eco-fashion. Using qualitative approach, which the researcher gathers the data. Social marketing is more difficult rather than commercial marketing, which prestige, exclusivity, design options, quality, and pricing are some of the commercial marketing elements cater what consumer likes. In the other hand, social marketing is focused on making attitude change for social cause and give up the addictive behavior. By conclusion, Fashion Revolution Indonesia must understand how the ecosystem works to do the marketing communication in social context from internal and external, because social change is a complex issue. From the way they communicate, the message, media to promote, the organization, campaigners and partners themselves, every single one of the elements are important to lead an impact of attitude change to the audience. Keywords: Eco-Fashion, Fast Fashion, Concern, Marketing Communication, Fashion Revolution

Osklen: the aesthetics of social change

2016 ◽  
Vol 6 (2) ◽  
pp. 1-30 ◽  
Author(s):  
Kim Poldner ◽  
Olga Ivanova ◽  
Oana Branzei
Keyword(s):  
Subject Area ◽  
Scenario Planning ◽  
Master Of Business Administration ◽  
Corporate Ownership ◽  
Content Type ◽  
Global Expansion ◽  
Expansion Strategy ◽  
Cultural Aspects ◽  
Sustainable Fashion ◽  
Eco Fashion

Subject area Sustainable fashion. Study level/applicability Bachelor Degree/Master Degree, Master of Business Administration (MBA), PhD. Case overview The case focuses on Osklen, one of the world’s first eco-fashion brands, founded in 1989 by Oskar Metsavaht. For the past 26 years, Osklen had become Brazil’s foremost sustainable luxury venture, and since 2012, under first minority and then majority corporate ownership, pursued an aggressive global expansion strategy. The dilemma of the case juxtaposes Osklen’s creative aesthetics, which leverage unique Brazilian beauty in nature and heritage, with the financial pressures of global expansion. The tension is exacerbated by the 2015 corruption scandal, which decelerated the Brazilian economy and reduced consumer spending on sustainable luxuries in Osklen’s home market; it also risked compromising the appeal of Brazilian brands elsewhere. The case explores the complex interconnections between local and global aspects of sustainability and brings forward the environmental, social and cultural aspects of brands and business to the foreground. The case also illustrates how economic crises impact brands from the initial creative inspiration to the prospects of global expansion. Expected learning outcomes Students will master tools for strategic analysis (VRIN framework and scenario planning) to a company evolving in an emerging economy. They will learn about the ways to consider and communicate sustainability. Students will be exposed to the importance of aesthetics and multi-sensoriality in business activities. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 11: Strategy

scholarly journals The eco-bride : development of an environmentally-friendly bridal collection for a South African market

2013 ◽  
Author(s):  
◽  
Wendy Lynn Schultz
Keyword(s):  
Product Development ◽  
South African ◽  
Textile Industry ◽  
Environmentally Friendly ◽  
Local Market ◽  
Fashion Industry ◽  
Environmentally Conscious ◽  
Instructional Videos ◽  
Sustainable Fashion ◽  
Eco Fashion

The Eco-Bride study is a practical product development research project in the fields of fashion, textiles, and sustainability. Currently it is considered fashionable to host an "eco-friendly" wedding, both because people are becoming more environmentally conscious with the prospect of global warming and also because the fashion industry, too, is attempting to reduce its impact on the environment. However, in spite of a growing trend in "eco-weddings", the bridal gown remains a conventional garment with a heavy carbon footprint. The intention of this study was thus to develop and produce a range of environmentally-friendly bridal gowns in order to create alignment between trendy eco-weddings and the bridal gowns worn to these functions. this was considered to fill a gap in the local market and to work toward educating both brides and industry as to a product offering which is less harmful to the environment. To this end, mixed methods action research was carried out within a constructivist worldview, firstly, to explore what might be construed as an environmentally-friendly bridal gown and secondly, to establish what would appeal to South African brides. The concepts of eco-friendly design models, sustainable fashion, celebrity and product fetish, customer behaviour and product development strategies were investigated in order to conceptualise, design and produce a collection of ten Eco-Bride-branded gowns for the South African market. It was hoped that the development of an environmentally-friendly bridal collection might assist in opening up the market to eco-fashion bridal wear. Further products of the research included instructional videos of the eco-friendly design-make process, which were intended to create awareness of the various eco-options in both the textile industry and bridal fashion market.

scholarly journals EKSPLORASI ECO PRINTING DAUN LANANG DAN PEWARNAAN ALAM KAYU TEGERAN PADA KAIN RAYON SEBAGAI POTENSI MATERIAL FASHION SUSTAINABLE

2020 ◽  
Vol 9 (2) ◽  
pp. 317
Author(s):  
Aulia Wara Arimbi Putri ◽  
Jesslyn Ivana Kristi
Keyword(s):  
Small Scale ◽  
Environmental Damage ◽  
Fashion Industry ◽  
Fashion Products ◽  
Small Scale Industry ◽  
Experimental Process ◽  
Sustainable Product ◽  
Natural Fabrics ◽  
Eco Fashion ◽  
Fabric Material

AbstrakPerkembangan industri tekstil dan fashion yang sangat pesat beberapa tahun ini, khususnya di Indonesia, dirasakan turut menimbulkan berbagai dampak yang kurang baik terhadap lingkungan, salah satunya diakibatkan dari limbah yang dihasilkan dari proses produksinya. Pemberdayaan produk yang berkelanjutan adalah suatu cara penanggulangan yang baik dalam penanganan kerusakan yang ditimbulkan sekaligus menjaga kelestarian alamnya. Produk fashion yang memiliki konsep sustainable atau eco design dengan pemanfaatan hasil alam, merupakan konsep yang dimasa kini kian marak diusung oleh para pelaku industri tekstil dan fashion besar hingga rumahan. Teknik pencelupan warna alam dan eco printing adalah cara yang dapat digunakan untuk menggantikan zat kimia dalam proses pewarnaan dan pemberian motif pada material kain secara alami yang berasal dari banyak variasi ekstrak tumbuhan. Proses eksperimen ekstrak kayu tegeran sebagai larutan pewarna material kain utama dan kandungan tanin pada daun lanang sebagai motif serta didukung dengan mordan tunjung dan fiksator tawas, merupakan kombinasi yang difokuskan sebagai penelitian terhadap variasi efek yang ditimbulkan ketika diaplikasikan pada kain rayon yang mulai digunakan sebagai material pokok pengganti polyester murni dan alternatif kain yang lebih dapat dijangkau oleh masyarakat di Indonesia dan juga mulai diperkenalkan sebagai jenis kain utama di Indonesia, yang semuanya dimanfaatkan sebagai media material dan bahan untuk memproduksi sebuah produk fashion yang ramah lingkungan.  Kata Kunci: eco, fashion, printing, rayon, sustainableAbstractThe development of the textile and fashion industry which is growing rapidly in recent years, especially in Indonesia, has caused various environmental damage, for example the result of waste which generated from the production process. Sustainable product empowerment is a good countermeasure in handling the damage caused and for the environtment preservation. Fashion products that have a sustainable or eco design concept using natural products are a concept that is now increasingly being promoted by people in the textile and fashion from large to small scale industry. Natural color dyeing and eco printing techniques are ways that can be used to replace chemical substances in the process of dyeing and imparting patterns on natural fabrics derived from many variations of plant extracts. The experimental process of tegeran wood extract as a dye solution for the main fabric material and the tannin content in lanang leaves as a pattern and supported by mordant tunjung and alum as fixator, is a combination that we focused as a research on the effects variations when applied to rayon fabric which is starting to be used as a staple material, a substitute for pure polyester and a fabric alternative that is more accessible to people in Indonesia and has also been introduced as the main type of fabric, all of which are used as a medium for materials to produce an environmentally friendly fashion product.  Keywords: eco, fashion, printing, rayon, sustainable. 

НАПРЯМИ ПРОЕКТУВАННЯ FASHION-ОБЄКТІВ З УРАХУВАННЯМ ЕКОЛОГІЧНОГО ФАКТОРУ

2020 ◽  
Author(s):  
Admink Admink
Keyword(s):  
Key Words ◽  
Design Process ◽  
Environment Pollution ◽  
Fashion Industry ◽  
Organic Inclusion ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

У зв’язку з техногенним забрудненням, що набуло катастрофічних масштабів, актуалізувалась ідея органічного включення створених людиною продуктів в оточуюче середовище. Цю тенденцію в виробництві одягу найчастіше називають «екомодою». Наведено огляд публікацій, у яких досліджено поняття «екодизайн» в різних галузях. Уточнено визначення «екомода», виявлено різницю в поняттях «стала мода», «повільна мода», «етична мода». Зазначено, що урахування еко-фактору в процесі проектування повинен охоплювати весь цикл створення та функціонування виробу. Здійснена спроба систематизувати та класифікувати направлення, за якими розвивається «екодизайн» в модній індустрії в залежності від груп вимог: екологізація виробництва, екологізація матеріалів, екологізація реалізації, екологізація споживання. Розглянуті відомі бренди, що працюють в даних напрямах, описані їх методи, прийоми та досягнення.Ключові слова: екомода, екодизайн, сталий дизайн, екологічний одяг, екологічна мода, fashion-індустрія. In connection with environment pollution, which has become catastrophic, the idea of the organic inclusion of human-created products into the environment has become relevant. This tendency in clothing production is often called «eco-fashion». In this article the review of publications in which was studied the concept of «eco-design» in various industries. Also there is specified concept of «eco-fashion», the differences in the concepts of «sustainable fashion», «slow fashion», and «ethical fashion» are defined as well as noted that to ensure the eco-component, the design process must cover all cycle of creation and functioning of the product. There is made an attempt to systematize and classify the directions in which the «eco-design» in fashion industry is evolving depending on the groups of requirements: greening production, greening materials, greening realization, greening consumption. There are considered famous brands that work in these areas and described methods, techniques and achievements. Key words: eco-fashion, eco-design, sustainable fashion, ecological clothing, eco-friendly fashion, fashion industry.

scholarly journals PENGGUNAAN TEKNIK KATAZOME DAN PEWARNA KUNYIT PADA INSPIRASI MOTIF REMPAH BUSANA READY TO WEAR

Texere ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 1-15
Author(s):  
Nindhita Gita Puspita Herdiyani ◽  
Zumrotu Zakiyah ◽  
Salsabiil Khoirunnisa
Keyword(s):  
Trend Forecasting ◽  
Sustainable Fashion

Pembuatan desain motif di atas permukaan kain dilakukan dengan berbagai cara, salah satunya adalah dengan metode perintangan. Teknik perintang warna yang berkembang di negara Jepang adalah teknik katazome. Katazome adalah teknik pembuatan motif reka latar pada kain menggunakan celup rintang pasta tepung beras. Pembuatan motif dilakukan dengan cara mengoleskan pasta tepung beras di atas cetakan berupa stensil kertas (katagami). Teknik katazome memberikan alternatif bagi pelaku dan pengguna fashion dalam pembuatan desain motif dan produk pakaian jadi. Metodologi yang digunakan adalah studi pustaka dan percobaan dalam pembuatan desain motif dan produk pakaian jadi. Teknik katazome sesuai jika diterapkan untuk membuat produk yang ramah lingkungan dan dekat dengan isu sustainable fashion saat ini. Bahan utama teknik ini terbuat dari bahan yang organik dan tidak banyak menggunakan bahan kimia. Hasil produk dari penelitian ini berupa busana ready to wear yang terinspirasi dari motif rempah. Tema yang diusung yaitu pada Trend Forecasting Singularity 2019/2020 tema Svarga dengan sub tema Upskill Craft. Penerapan teknik katazome pada kain berbahan kapas (strada terracotta) terdiri dari mordanting kain, pembuatan motif pada katagami, pembuatan pasta tepung beras dan pencelupan menggunakan pewarna kunyit. Takaran resep dalam pembuatan larutan zat warna yang berasal dari kunyit, jumlah celupan dan durasi perendaman kain dalam larutan fiksasi tunjung berpengaruh terhadap ketahanan luntur warna kain yang dilakukan penerapan teknik katazome.

scholarly journals Higher education faculty, administration, and students' perceptions of eco fashion: Case of the School of Engineering Management

2021 ◽  
Vol 6 (2) ◽  
pp. 43-53
Author(s):  
Tatjana Ilić-Kosanović ◽  
Damir Ilić
Keyword(s):  
Higher Education ◽  
Negative Impact ◽  
Engineering Management ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Significant Difference ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

Fashion industry has become globalized, with the emergence of so called fast fashion (fast overproduction and fast consumption). This ongoing fast fashion trend has profound negative impact on the environment (water and land pollution, lack of recycling, etc.). The other serious issue connected to the fashion industry are labour conditions (forced and child labour). However, the new trends are emerging such are sustainable fashion, slow fashion, eco fashion, and ethical fashion that are trying to start solving those problems. In this paper faculty, administration, and students' perception on eco fashion is surveyed on the example of the School of Engineering Management, Belgrade, Serbia. The statistical ANOVA analysis has been implemented by using software SPSS18 package to explore the perceptions of various higher education stakeholders of eco fashion. The results show that there is no statistically significant difference in the perceptions of different groups of eco fashion. The final part of the paper presents opinions on the most important elements of eco fashion for the consumers' purchasing decisions collected through the interviews.

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