Predicting Consumers’ Intentions to Purchase Genetically Modified Food

Environmentalist are sceptical towards the burgeoning interests of consumers in GM crops and the products are under careful observation of the scientific researchers and policymakers present all around the globe. The objective of the paper is to examine the Developing Nation consumers intention towards GM Food as a purchase choice. To elucidate the role played by determinant factors such as Environmentalism and Emotional Involvement followed by factors from TPB was used to determine the consumer intentions. The study has exploited the hypermarket trends of Indian city, Chandigarh, which is capital to states of Haryana and Punjab, by using a cross-sectional survey comprising of 744 number of consumers. Result shows that among the five determinant factors, Attitude, Environmentalism and Perceived Behavioral Control are the key determinants that play a substantial role in influencing consumers to purchase GM Food. The findings of the study will prove beneficial in augmenting the adoption of GM Food by increasing social desirability and meeting the food security demand of India.

Constructing Kanchi

This book traces the emergence of the South Indian city of Kanchi as a major royal capital and multireligious pilgrimage destination during the era of the Pallava and Chola dynasties (ca. seventh through thirteenth centuries). It presents the first-ever comprehensive picture of historical Kanchi, locating the city and its more than 100 spectacular Hindu temples at the heart of commercial and artistic exchange that spanned India, Southeast Asia, and China. The author demonstrates that Kanchi was structured with a hidden urban plan, which determined the placement and orientation of temples around a central thoroughfare that was also a burgeoning pilgrimage route. Moving outwards from the city, she shows how the transportation networks, river systems, residential enclaves, and agrarian estates all contributed to the vibrancy of Kanchi's temple life. The construction and ongoing renovation of temples in and around the city, she concludes, has enabled Kanchi to thrive continuously from at least the eighth century, through the colonial period, and up until the present.

Delineating Delhi: Spaces of the Neoliberal Urbanism in Tarun Tejpal’s The Story Of My Assassins

Recent Indo-Anglican literature has also seen a burgeoning of the genre of urban crime fictions set against the backdrop of India’s modernizing metropolises. While explorations of the contemporary Indian city mostly consists of non-fictional, journalistic writings, like Katherine Boo’s Pulitzer winning book Behind the Beautiful Forevers, William Dalrymple’s City of Djinns and Suketu Mehta’s Maximum City, the genre also includes fictions like Altaf Tyrewala’s critically acclaimed debut novel No God in Sight, Vikram Chandra’s bestseller Sacred Games, Tarun Tejpal’s The Story of My Assassins, Hrish Sawhney’s volume of short stories Delhi Noir, Atish Tasser’s The Templegoers and others, which deal with the dark underside of the cities. Significantly, as rapid urban growth deepens existing disparities, a distinct rhetoric conflating impoverishment and criminality emerges, further justifying the exclusion of certain sections from the vision of urbanism. This paper looks at the representation of Delhi in Tarun Tejpal’s novel The Story of My Assassins, as a dystopic space riddled with contradictions of.

Conceptualizing In-Text “Kshetra”: Postcolonial Allahabad’s Cultural Geography in Neelum Saran Gour’s Allahabad Aria and Invisible Ink

Literary renditions of cities have always gravitated towards the spatial imagination and its ethical counterpart outside the textual space. This paper explores the multicultural geography of the North Indian city Allahabad (recently renamed Prayagraj) observed through Neelum Saran Gour’s postcolonial narratives Allahabad Aria and Invisible Ink, projecting the narrative alignment of spatial aesthetics and cultural ethics. Interrogating the spatial dimensions of a “narrative world” within narrative theory (Ryan) and its interdisciplinary crossover with cultural geography (Sauer; Mitchell; Anderson et al.), the article seeks to examine Gour’s literary city not simply as an objective homogeneous representation, but as a “kshetra” of spatio-cultural cosmos of lived traditions, memories, experiences and collective attitudes of its people, in the context of E. V. Ramakrishnan’s theoretical reflections. The article proposes new possibilities of adapting the Indian concept “kshetra” to spatial literary studies; its aim is also to suggest a new source of knowledge about the city of Allahabad through a community introspection of “doing culture” in the texts, bringing into view people’s shared experiences, beliefs, religious practices and traditions as offshoots of the postcolonial ethos. The article aims to re-contextualize the city’s longstanding multicultural ethics in the contemporary times of crisis, which may affect a shift in the city’s relevance: from regional concern to large-scale significance within ethnically diverse South Asian countries and beyond.