A label indicating an old year of establishment improves evaluations of restaurants and shops serving traditional foods

This study examined whether the presence of product information focused on a past era (e.g., year of establishment) improved consumers’ evaluations of a shop serving traditional products when the label and shop were congruent in terms of temporal focus. Across five experiments, participants viewed and evaluated advertisements from traditional food restaurants and shops that showed an old year of establishment. They showed favorable evaluations of the restaurants and food shops more frequently when a label focused on the past was displayed than when the label was absent or when a label focused on the present was displayed. Subsequent experiments indicated that this labeling effect was strongest when the label and shop were consistent in terms of traditional culture such that the year of establishment on the label showed the Japanese era name (Japan’s traditional date format) and was accompanied by Japanese classic foods. Importantly, in this study, qualitative domains were consistently improved more often than were ratings of visit intention and expected taste. The results suggest that temporal congruence between the label and restaurants rated plays an essential role in ensuring that these advertisements are effective in improving positive evaluations.

Audiovisual Interactions Among Near-Threshold Oscillating Stimuli in the Far Periphery Are Phase-Dependent

Recent studies have highlighted the possible contributions of direct connectivity between early sensory cortices to audiovisual integration. Anatomical connections between the early auditory and visual cortices are concentrated in visual sites representing the peripheral field of view. Here, we aimed to engage early sensory interactive pathways with simple, far-peripheral audiovisual stimuli (auditory noise and visual gratings). Using a modulation detection task in one modality performed at an 84% correct threshold level, we investigated multisensory interactions by simultaneously presenting weak stimuli from the other modality in which the temporal modulation was barely-detectable (at 55 and 65% correct detection performance). Furthermore, we manipulated the temporal congruence between the cross-sensory streams. We found evidence for an influence of barely-detectable visual stimuli on the response times for auditory stimuli, but not for the reverse effect. These visual-to-auditory influences only occurred for specific phase-differences (at onset) between the modulated audiovisual stimuli. We discuss our findings in the light of a possible role of direct interactions between early visual and auditory areas, along with contributions from the higher-order association cortex. In sum, our results extend the behavioral evidence of audio-visual processing to the far periphery, and suggest – within this specific experimental setting – an asymmetry between the auditory influence on visual processing and the visual influence on auditory processing.

Perceiving Tempo in Incongruent Audiovisual Presentations of Human Motion: Evidence for a Visual Driving Effect

Compared to vision, audition has been considered to be the dominant sensory modality for temporal processing. Nevertheless, recent research suggests the opposite, such that the apparent inferiority of visual information in tempo judgements might be due to the lack of ecological validity of experimental stimuli, and reliable visual movements may have the potential to alter the temporal location of perceived auditory inputs. To explore the role of audition and vision in overall time perception, audiovisual stimuli with various degrees of temporal congruence were developed in the current study. We investigated which sensory modality weighs more in holistic tempo judgements with conflicting audiovisual information, and whether biological motion (point-light displays of dancers) rather than auditory cues (rhythmic beats) dominate judgements of tempo. A bisection experiment found that participants relied more on visual tempo compared to auditory tempo in overall tempo judgements. For fast tempi (150 to 180 BPM), participants judged ‘fast’ significantly more often with visual cues regardless of the auditory tempo, whereas for slow tempi (60 to 90 BPM), they did so significantly less often. Our results support the notion that visual stimuli with higher ecological validity have the potential to drive up or down the holistic perception of tempo.

Speciation of North American pygmy shrews (Eulipotyphla: Soricidae) supports spatial but not temporal congruence of diversification among boreal species

Speciation among many animals was rapid through the Pleistocene, impacted by climate and periodic isolation and reconnection. As such, species limits among often morphologically cryptic lineages may remain unresolved despite clear mitogenomic partitioning. Accumulating evidence from phylogeographical studies is revealing congruent regional differentiation of lineages across taxonomic groups that share ecological and evolutionary traits. Here, we analyse multiple DNA loci and morphology to resolve the geography and timeframe associated with evolutionary history of North American pygmy shrews (genus Sorex). We then assess lineage diversification among three co-distributed shrew complexes using phylogenetic and approximate Bayesian computation approaches to test a hypothesis of spatial congruence but temporal incongruence of species formation on a continental scale. Our results indicate consistency in regional lineage distributions, partial congruence of the sequence of divergence, and strong but not definitive support for temporal incongruence, suggesting that successive glacial cycles initiated the process of diversification repeatedly through the Pleistocene. Our results emphasize a continuing need for greater genomic coverage in comparative phylogeography, with persistent challenges. We recognize distinct eastern (Sorex hoyi Baird, 1857) and western (Sorex eximius Osgood, 1901) species of pygmy shrew based on available evidence, but discuss issues with taxonomic designations considering the continuum of speciation throughout the boreal biome.

Imagery Ability and Imagery Perspective Preference: A Study of Their Relationship and Age- and Gender-Related Changes

This study examined if imagery ability (i.e., vividness and temporal congruence between imagined and executed knee extensions) and imagery perspective preference were affected by ageing and gender. Ninety-four participants, 31 young, 43 intermediate, and 20 older adults completed the Vividness of Movement Imagery Questionnaire-2 and a knee extension temporal congruence test to reflect on their imagery ability and an imagery perspective preference test. Male participants had a better imagery ability than the female participants (F 4,85=2.84, p=.029, η2=.118). However, significant age-related changes in imagery ability were not found in the three age groups. Change in imagery perspective preference with a trend towards an external imagery perspective was observed with ageing (F 3,89=3.16, p=.028, η2=.096) but not between male and female. The results suggest that imagery ability may be preserved with ageing. As individuals age, their preference for using an imagery perspective shifts from a more internal to a more external perspective. This understanding is important when designing future imagery research and real-life application or clinical intervention.

Cross-Modal Effects in Speech Perception

Speech research during recent years has moved progressively away from its traditional focus on audition toward a more multisensory approach. In addition to audition and vision, many somatosenses including proprioception, pressure, vibration, and aerotactile sensation are all highly relevant modalities for experiencing and/or conveying speech. In this article, we review both long-standing cross-modal effects stemming from decades of audiovisual speech research and new findings related to somatosensory effects. Cross-modal effects in speech perception to date have been found to be constrained by temporal congruence and signal relevance, but appear to be unconstrained by spatial congruence. The literature reveals that, far from taking place in a one-, two-, or even three-dimensional space, speech occupies a highly multidimensional sensory space. We argue that future research in cross-modal effects should expand to consider each of these modalities both separately and in combination with other modalities in speech.

Motor experience with a sport-specific implement affects motor imagery

The present study tested whether sport-specific implements facilitate motor imagery, whereas nonspecific implements disrupt motor imagery. We asked a group of basketball players (experts) and a group of healthy controls (novices) to physically perform (motor execution) and mentally simulate (motor imagery) basketball throws. Subjects produced motor imagery when they were holding a basketball, a volleyball, or nothing. Motor imagery performance was measured by temporal congruence, which is the correspondence between imagery and execution times estimated as (imagery time minus execution time) divided by (imagery time plus execution time), as well as the vividness of motor imagery. Results showed that experts produced greater temporal congruence and vividness of kinesthetic imagery while holding a basketball compared to when they were holding nothing, suggesting a facilitation effect from sport-specific implements. In contrast, experts produced lower temporal congruence and vividness of kinesthetic imagery while holding a volleyball compared to when they were holding nothing, suggesting the interference effect of nonspecific implements. Furthermore, we found a negative correlation between temporal congruence and the vividness of kinesthetic imagery in experts while holding a basketball. On the contrary, the implement manipulation did not modulate the temporal congruence of novices. Our findings suggest that motor representation in experts is built on motor experience associated with specific-implement use and thus was subjected to modulation of the implement held. We conclude that sport-specific implements facilitate motor imagery, whereas nonspecific implements could disrupt motor representation in experts.

The Role of Vision and Auditory Distraction on the Temporal Congruence Between Physical Execution and Motor Imagery

The study investigated the effect of vision and auditory distraction on the quality of motor imagery (MI). Sixty participants (