TRANSFORMASI DOKUMEN KOMUNIKASI VISUAL SAMPUL BUKU DIGITAL DALAM METODE PENELITIAN KUALITATIF PERSPEKTIF SOSIAL BUDAYA BIDANG DESAIN KOMUNIKASI VISUAL

The use of visual communication documents is one of the data collection techniques, in addition to interviews and observations, in a research method conducted by a researcher. In visual communication documents, there is a type of book cover containing information that a researcher can obtain and analyze. Before the existence of internet-sourced technology, people only communicated physically or face-to-face so that the visual communication document for the book cover obtained by a researcher was also physical. Community communication methods are now changing, using internet-sourced technology that provides visual communication services based on social media applications, such as Whatsapp, Facebook, and Tokopedia. Changing community communication methods affect the form of book cover visual communication documents in qualitative research, initially physically now transforming into digital. Through Whatsapp, Facebook, and Tokopedia, a researcher collected data on visual communication documents on digital book covers. The research method in this paper uses a mixed research method, first, conventional ethnography and, second, virtual ethnography as a way of investigation through observation and examination of physical and digital book cover visual communication documents on the object of research in order to obtain the necessary data. Based on the analysis, there is one old phenomenon, namely (1) visual communication documents on physical book covers; and there are two new phenomena, namely (1) physical book cover visual communication documents which are documented by means of digital copies and (2) digital book cover visual communication documents. There is another phenomenon, namely the transformation of the digital book cover visual communication document affecting the character of the research subject, the procedures and processes in data collection techniques, and changing and adding to the theoretical repertoire of qualitative research methods.Keywords: digital transformation, data collection technique.AbstrakPada dokumen komunikasi visual terdapat jenis sampul buku berisi informasi yang bisa diperoleh dan dianalisis seorang peneliti. Sebelum adanya teknologi bersumber internet, masyarakat hanya berkomunikasi secara fisik atau tatap muka sehingga dokumen komunikasi visual sampul buku yang diperoleh seorang peneliti juga berbentuk fisik. Metode komunikasi masyarakat kini berubah, dengan menggunakan teknologi bersumber internet yang menyediakan layanan jasa komunikasi visual berbasis aplikasi media sosial, seperti Whatsapp, Facebook, dan Tokopedia. Metode komunikasi masyarakat yang berubah memengaruhi bentuk dokumen komunikasi visual sampul buku dalam penelitian kualitatif, awalnya fisik kini bertransformasi menjadi digital. Melalui Whatsapp, Facebook, dan Tokopedia, seorang peneliti melakukan pengambilan data dokumen komunikasi visual sampul buku digital. Metode penelitian pada tulisan ini, menggunakan metode penelitian campuran antara, pertama, etnografi konvensional dan, kedua, etnografi virtual sebagai cara penyelidikan melalui observasi dan pemeriksaan dokumen komunikasi visual sampul buku fisik maupun digital pada objek penelitian dengan tujuan untuk mendapatkan data-data yang diperlukan. Berdasarkan hasil analisis, terdapat satu fenomena lama, yaitu (1) dokumen komunikasi visual sampul buku fisik; dan terdapat dua fenomena baru, yaitu (1) dokumen komunikasi visual sampul buku fisik yang didokumentasikan dengan cara digandakan berbentuk digital dan (2) dokumen komunikasi visual sampul buku digital. Terdapat fenomena lainnya, yaitu transformasi dokumen komunikasi visual sampul buku digital memengaruhi karakter subjek peneliti, prosedur serta proses dalam teknik pengambilan data, dan mengubah serta menambah khazanah teoretis pada metode penelitian kualitatif. Kata Kunci: transformasi digital, teknik pengumpulan data. Author:Sujud Puji Nur Rahmat : Universitas Mercu Buana References:Adian, D.G. (2016). Pengantar Fenomenologi. Depok: Koekoesan.Andarningtyas, N. (2020). Menyambut Era Transformasi Digital 2021. dihttps://www.antaranews.com/berita/1921172/menyambut-era-transform asi-digital-2021 (diakses tanggal 26 Mei 2021).Anggito, A., & Setiawan, J. (2018). Metodologi Penelitian Kualitatif. Sukabumi: CV Jejak.Brooke, Auxier and Monica Anderson. (2021). A majority of Americans say they use of Instagram. Snapchat and Tiktok is especially common amongadultsunder30.http://www.pewresearch.org/internet/2021/04/07/social-media-use-in2021/ (diakses tanggal 07 April 2021). Christiani, L.C., & Ikasari, P.N. (2020). Generasi Z dan Pemeliharaan Relasi Antar Generasi dalam Perspektif Budaya Jawa. Jurnal Komunikasi danKajianMedia,4(2),85105.http://dx.doi.org/10.31002/jkkm.v4i2.3326.Hasanah, H. (2016). Teknik-teknik Observasi (Sebuah Alternatif Metode Pengumpulan Data Kualitatif Ilmu-ilmu Sosial). Jurnal at-Taqaddum, 8(1), 21-46.Karmanis & Karjono. (2020). Buku Pedeman Belajar: Metode Penelitian. Semarang: CV Pilar Utama.Kistanto, N. H. (2018). Transformasi Sosial-Budaya Masyarakat Indonesia. Sabda: Jurnal Kajian Kebudayaan, 13(2), 169-178. https://doi.org/10.14710/sabda.13.2.169-178.Nasrullah, R. (2016). Teori dan Riset Media Siber (Cybermedia). Jakarta: Prenadamedia Group.Nugroho, A. (2020). New Normal, Momentum Transformasi Sosial Budaya. https://ugm.ac.id/id/berit a/19479-new-normal-momentum-transformasisosialbudaya(diaksestanggal26Mei2021).Mahmuddin. (2017). Transformasi Sosial Aplikasi Dakwah Muhammadiyah Terhadap Budaya Lokal. Makassar: Penerbit Alaudin Press.Maulaa, M. (2020). 11 Bulan Pandemi Covid-19 Melanda Dunia, Berikut 6 Hal yang Perlu Anda Ketahui Saat Ini. https://www.pikiran-rakyat.c om/nasional/pr-01922691/11-bulan-pandemi-covid-19-melanda-dunia-berikutberikut-6-hal-yang-perlu-anda-ketahui-saat-ini (diakses tanggal 26 Mei 2021).Pratama, B.I. (2017). Etnografi Dunia Maya Internet. Malang: UB Press.Putra, R.W. (2020). Pengantar Desain Komunikasi Visual dalam Penerapan. Yogyakarta: Andi Offset.Rahmat, Sujud Puji Nur. (2021). “Karakter Penyebaran Sampul Buku”. Hasil Dokumentasi Pribadi: Mei 2021, Yogyakarta.Rastati, R. (2018). Media Literasi Bagi Digital Natives: Perspektif Generasi Z di Jakarta. Kwangsan, 6(1), 60-73. http://dx.doi.org/10.31800/jtp.kw.v6n1.p60--73.Sachari, A., & Sunarya, Y.Y. (2001). Desain dan Dunia Kesenirupaan Indonesia dalam Wacana-Wacana Transformasi Budaya. Bandung: Penertbit ITB.Sas. (2021). Transformasi Digital di Dunia Hari Ini. ditransformation.html#:~:text=Transformasi%20digital%20sering%20digunakan%20un20untu,bisnis%20internal%2C%20transformasi%20menjadi%20mungkin (diakses tanggal 26 Mei 2021).Sakti, M. N. (2020). Moslem Social Media: Argumen Islam Terhadap Fenomena Sosial Media di Era Industri 4.0. Jakarta: PT Elex Media Komputindo.Septiarti, S. W. (1994). Tranformasi Sosial Masyarakat dalam Perspektif Strukturalimse-Fungsionalisme Suatu Tinjauan Sosiologis. Cakrawala Pendidikan, 13(3), 127-138. https://doi.org/10.21831/cp.v3i3.9153.Soewardikoen, D. W. (2019). Metodologi Penelitian Desain Komunikasi Visual. Yogyakarta: Kanisius.Tinarbuko, S. (2012). Semiotika Komunikasi Visual. Yogyakarta: Jalasutra.Wasitaatmadja, F. F. (2020). Etnografi Hukum: Budaya Hukum Masyarakat Cina Jelata. Jakarta: Kencana.

Newton’s Hyperbola Observed from Newton’s Evolute (1687), Gudermann’s Circle (1833), the Auxiliary Circle (Pedal Curve and Inversion Curve), the Lemniscate of Bernoulli (1694) (Pedal Curve and Inversion Curve) (09.01.2019)

Johannes Kepler and Isaac Newton inspired generations of researchers to study properties of elliptic, hyperbolic, and parabolic paths of planets orbiting around the Sun. After the intensive study of those conic sections during the last four hundred years it is believed that this topic is practically closed and the 21st Century cannot bring anything new to this subject. Can we add to those visible orbits from the Aristotelian World some curves from the Plato’s Realm that might bring to us new information about those conic sections? Isaac Newton in 1687 discovered one such curve - the evolute of the hyperbola - behind his famous gravitation law. In our model we have been working with Newton’s Hyperbola in a more complex way. We have found that the interplay of the empty focus M (= Menaechmus - the discoverer of hyperbola), the center of the hyperbola A (= Apollonius of Perga - the Great Geometer), and the occupied focus N (= Isaac Newton - the Great Mathematician) together form the MAN Hyperbola with several interesting hidden properties of those hyperbolic paths. We have found that the auxiliary circle of the MAN Hyperbola could be used as a new hodograph and we will get the tangent velocity of planets around the Sun and their moment of tangent momentum. We can use the lemniscate of Bernoulli as the pedal curve of that hyperbola and we will get the normal velocities of those orbiting planets and their moment of normal momentum. The first derivation of this moment of normal momentum will reveal the torque of that hyperbola and we can estimate the precession of hyperbolic paths and to test this model for the case of the flyby anomalies. The auxiliary circle might be used as the inversion curve of that hyperbola and the Lemniscate of Bernoulli could help us to describe the Kepler’s Equation (KE) for the hyperbolic paths. Have we found the Arriadne’s Thread leading out of the Labyrinth or are we still lost in the Labyrinth?

Kepler´s Ellipse Observed from Newton´s Evolute (1687), Horrebow´s Circle (1717), Hamilton´s Pedal Curve (1847), and Two Contrapedal Curves (28.10.2018)

Johannes Kepler discovered the very elegant elliptical path of planets with the Sun in one focus of that ellipse in 1605. Kepler inspired generations of researchers to study properties hidden in those elliptical paths. The visible elliptical paths belong to the Aristotelian World. On the other side there are invisible mathematical objects in the Plato´s Realm that might describe the mechanism behind those elliptical paths. One such curve belonging to the Plato´s Realm discovered Isaac Newton in 1687 - the locus of radii of curvature of that ellipse (the evolute of the ellipse). Are there more curves in the Plato´s Realm that could reveal to us additional information about Kepler´s ellipse? W.R. Hamilton in 1847 discovered the hodograph of the Kepler´s ellipse using the pedal curve with pedal points in both foci (the auxiliary circle of that ellipse). This hodograph depicts the moment of the tangent momentum of orbiting planets. Inspired by the hodograph model we propose newly to use two contrapedal curves of the Kepler´s ellipse with contrapedal points in both the Kepler´s occupied and Ptolemy´s empty foci. Observers travelling along those contrapedal curves might bring new valuable experimental data about the orbital angular velocity of planets and a new version of the Kepler´s area law. Based on these contrapedal curves we have defined the moment of the normal momentum. The first derivation of the moment of the normal momentum reveals the torque of the ellipse. This torque of ellipse should contribute to the precession of the Kepler´s ellipse. In the Library of forgotten works of Old Masters we have re-discovered the Horrebow´s circle (1717) and the Colwell´s anomaly H (1993) that might serve as an intermediate step in the solving of the Kepler´s Equation (KE). Have we found the Arriadne´s Thread leading out of the Labyrinth or are we still lost in the Labyrinth?

The analogy between Lesage’s theory of gravitation and the repulsion of light

I am not aware that anyone has taken the trouble to work out Lesage's theory, except in the case where the particles of gross matter, subjected to the bombardment of ultramundane corpuscles, are at a distance apart which is a large multiple of the linear dimensions of either of them. Some years ago I had the curiosity to investigate the case where the particles are near together, and having been reminded of my work by reading Professor Poynting’s paper on the pressure of radiation, I have thought it might be worth while to publish my solution, together with some recent additions thereto. If a corpuscle of mass m moving with velocity v impinges on a plane surface, so that the inclination of its direction of motion before impact to the normal to the surface is ϧ , it communicates to the surface normal momentum kmv cos ϧ , and tangential momentum k'mv sin ϧ ; where k is 1 for complete inelasticity, and 2 for perfect elasticity, and k' is 0 for perfect smoothness and 1 for Perfect roughness.