scholarly journals Model for managing Generation Z employees based on meaningfulness

2020 ◽  
pp. 50-61
Author(s):  
Ekaterina Vladimirovna Ryabinina ◽  
Ol'ga Ernstovna Ivanova
Keyword(s):  
Meaningful Work ◽  
Special Contribution ◽  
Organizational Goals ◽  
Personal Significance ◽  
Generation Z ◽  
Pragmatic Constructivism ◽  
Organizational Activity ◽  
The Subject ◽  
New Generation

The subject of this research is the transformation of management of new generation of employees based on meaningfulness as management of organizational event-thinking and personal value of work for the employee. The goal of this research consists in the creation of model for managing Generation Z employees based on meaningfulness (logo management). The author sets a task to substantiate feasibility of the balanced management system of Generation Z employees based on meaningfulness, elaborate the model of logo management for Generation Z employees, determine the sequence and main content of stages in implementation of logo management, as well as rationalize the risks. Special attention is given to ensuring meaningful work of the employees as the value of management. The research methodology is based on pragmatic constructivism, critical analysis, actor approach, stakeholder approach, communicative-pragmatic approach, and method of modeling. The main results of this work consist in elaboration of the model for managing new generation of employees, structured in the target and organizational-activity blocks. The author’s special contribution lies in determination of correlation between organizational event-thinking and management of personal significance (value). The dialectical connection between the understanding of organizational event-meaning and its benefits for the employee manifests in the meaningful work and meaningful collaboration. The results can be used in human resource management in its explication from the resource approach to the person towards the person as a carrier of meaningfulness. The scientific novelty is defined by the following: development of the model for managing Generation Z employees based on meaningfulness is aimed at achieving organizational goals, while pursuing personal benefits. The conclusion is made on feasibility of a balanced logo management of the Generation Z employees formalized in the indicated model. The author outlines the risks of implementation of logo management model.

scholarly journals Lexical manifestation of the image of man in the Avar toponymy

Litera ◽  
2020 ◽  
pp. 210-216
Author(s):  
Zabikhat Magomedovna Otsomieva
Keyword(s):  
Information Retrieval ◽  
Personality Traits ◽  
Behavior Pattern ◽  
Semantic Relations ◽  
Special Contribution ◽  
Broad Theme ◽  
The Subject ◽  
Lexical Composition

The subject of this research is the semantics of toponymic lexemes, methods of their formation, semantic relations of nominations in the lexical-thematic group “characteristics of man”, and their propensity to reflect the worldview of the Avar dialect speakers. The goal of this work consists in the analysis of various characteristics of man captured in toponyms, which is expressed in determination of lexical composition of nominations that describe man by certain personality traits, behavior patteerns, appearance, types of activities, property status, etc. The article also reveals the role of units that characterize a person from different perspectives, and reflect certain qualities of a man, which allow depicting his behavior pattern and lifestyle in the toponymy of Gergebilsky, Gumbetovsky, Kazbekovsky, and Khunzakhsky districts of Dagestan. The scientific novelty consists in determination of unites in the toponyms that characterize a person from different perspectives. Analysis is conducted on the Avar toponymic lexicon that reflects various characteristics of man. This work is a valuable and public source for information retrieval and further research within the framework of studying various aspects of the image of man. The author’s special contribution to the research of Avar toponymy lies in determination and systematization of the corresponding lexical-thematic subgroups in the context of broad theme “the characteristics of man" in the indicated dialects.

scholarly journals Soviet pedagogues and teaching of foreign students: the experience of the Mongolian worker’s faculty

2021 ◽  
pp. 260-267
Author(s):  
Viktoriya Vladimirovna Nomogoeva ◽  
Altyna Munkozhargalovna Shoidonova
Keyword(s):  
International Cooperation ◽  
Foreign Students ◽  
Academic Staff ◽  
Educational Activity ◽  
Teaching Staff ◽  
Special Contribution ◽  
The Subject ◽  
Soviet Ideology ◽  
Further Development

The subject of this research is examination of the activity of the Soviet pedagogues in teaching foreign students based on the materials of the Mongolian worker’s faculty. The object of this research is the Soviet-Mongolian cooperation in educational sphere that developed in the 1920s – 1930s. The Mongolian worker’s faculty was formed in Verkhne-Udinsk for teaching Mongolian and Tuvan students. It is noted that the academic staff was represented by the prominent pedagogues of the Buryat ASSR. The teaching of foreign students was carried out within the framework of international cooperation and allowed distributing Soviet ideology. The Mongolian People's Republic and Tuvan People's Republic viewed the USSR as the model for further development. The analysis of activity of the pedagogues of Mongolian worker’s faculty allowed reveals the key vectors of work with foreign students from the Mongolian People's Republic and the Tuvan People's Republic. Besides intense educational and upbringing activity, the teaching staff paid special attention to the adaptation of students and formation of worldview in the spirit of socialist values. The authors’ special contribution lies in determination of the peculiarities of organizing political and educational activity in the institution. The novelty of this consists in examination of the contribution of the pedagogues of the Mongolian worker’s faculty to the establishment of friendly relations with the neighboring states – Mongolia and Tuva.

scholarly journals Architecture of the Stalin Empire in China

2020 ◽  
pp. 1-17
Author(s):  
Nataliya Efremovna Kozyrenko
Keyword(s):  
City Planning ◽  
Large City ◽  
Special Contribution ◽  
Art Deco ◽  
Republic Of China ◽  
Great Leap ◽  
The People ◽  
Great Leap Forward ◽  
The Subject

The subject of this research is the formation of large city planning ensembles in socialist cities during Great Leap Forward of the People’s Republic of China. The object of this research is architecture in the style of Stalin Empire 1950s – 1960s. The author examines the influence of Soviet architecture upon the emergence of Chinese styles, such as “Style 1959” and Communist Art Deco). Special attention is dedicated to stylistic peculiarities of the new architectural objects and Chinese interpretation of the Stalin Empire. In this context, both Chinese and Soviet architects contributed to determination of the architectural trend “Su-style”. The main conclusion lies in the statement that architecture of the Stalin Empire with the elements of classicism became the national style in socialist China. Chinese architects synthesized the new normative aesthetics and discovered new stylistic and imagery resources in architecture. The transition towards holistic Chinese “socialist culture” has not been completed and currently continues.  The author’s special contribution is the research of socialist architecture of Harbin as a continuity of Russian traditions of the early XX century. The novelty of this work is defined by the first ever analysis of stylistic peculiarities of Harbin’s architecture that were built by the projects of Soviet architects.

scholarly journals Sonnets by Magomed Akhmedov and the development of sonnet genre in modern Avar poetry

2020 ◽  
pp. 19-31
Author(s):  
Shanisat Magomedovna Gadzhilova
Keyword(s):  
Comparative Analysis ◽  
Comprehensive Analysis ◽  
Significant Part ◽  
Special Contribution ◽  
Evolution And Development ◽  
Special Place ◽  
The Subject

The subject of this research the artistic distinctness of the sonnets by M. Akhmedov in the context of evolution of sonnet genre in modern Avar poetry. The sonnets of M. Akhmedov represent a significant part of his poetic path, and are viewed as a new phenomenon in modern Avar poetry, the origin of which is associated with the works Of R. Gamzatov and M. Abasil. The object of this research is the sonnet genre in Avar literature. The goal consists in determination of the sonnet in multigenre poetry Of Magomed Akhmedov, as well as comprehension of their artistic content and form in conjunction with development of the genre in modern Avar poetry. Special attention is turned to the stages of evolution of the indicated genre in Dagestan, and namely Avar, literature. Emphasis is placed on the artistic distinctness of M. Akhmedov's sonnets, their comparative analysis, imagery structure, and ideological- thematic peculiarities. The scientific novelty lies in the fact that this is first to review M. Akhmedov’s sonnets, which hold a special place in development of the sonnet genre in modern Avar poetry. The acquired results demonstrate that the examination of M. Akhmedov's sonnets allow revealing not only the range of his poetic pursuits, but also richness of the genre system of modern Avar poetry. The sonnets by M. Akhmedov draw attention by synthesizing the old and new traditions of the poet's precursors and contemporaries. The authors’s special contribution is defined by carrying out a comprehensive analysis of the sonnets M. Akhmedov that fill the gap in studying the evolution and development of this genre in particular, and poetry of M. Akhmedov overall.

scholarly journals Onomastic codes of the “Poem Without A Hero” by A. A. Akhmatova as hidden intertextual addressing

Litera ◽  
2021 ◽  
pp. 48-56
Author(s):  
Olesya Ravil'evna Temirshina ◽  
Ol'ga Geral'dovna Belousova ◽  
Oksana Vasil'evna Afanas'eva
Keyword(s):  
Russian Literature ◽  
The Other ◽  
Don Juan ◽  
Personal Mythology ◽  
Special Contribution ◽  
Personal Myth ◽  
The Subject ◽  
Western European ◽  
The One

The subject of this research is the principles of correlation of onomastic code of the “Poem Without A Hero” with the text frame of its various editions, viewed from the communicative-pragmatic perspective. The object of this research is nine editions of the “Poem Without a Hero” and intertextual references marked within the text frame. The author dwells on such aspects as the interrelation between the literary onomastics and hidden meanings of the poem, transformations of the text frame, methods of “instilling” the authorial meanings to intertextual sources (the works of Byron, Pushkin, and Gumilyov). Special attention is given to projection of the personal myth of Anna Akhmatova, which is traced through the poem, on Western European and Russian literature and the evolution of the text frame. It is demonstrated that the ensemble of epigraphs, which represents an implicit dedication to the poet fallen in disfavor, dissolves leaving imprints in the form of mentioning of Byron and Don Juan in the text of the poem. The main conclusion lies in the establishment of a number of semantic correspondences between the text frame and the historical-cultural halo of names, which on the one hand are associated with the imagery-motif level of a particular poem, while on the other – with personal mythology of the poet. The author’s special contribution to this research lies in outlining the strategies aimed at preservation of special intertextual memory in the names. The novelty consists in determination of the semantic halo of the name, which specifies a range of implicit meanings of the poem. It is revealed that these meanings are “supported” by the corresponding references. Such reminiscences, interweaving into a complex ornamental pattern, on the one side are conceptually programmed by the very structure of the “Poem Without A Hero”, and on the other side, determined biographically.

Poetry book and ensemble unity in Yakut women’s poetry at the turn of the XX – XXI centuries

Litera ◽  
2020 ◽  
pp. 61-73
Author(s):  
Lidiya Nikolaevna Romanova
Keyword(s):  
Lyric Poetry ◽  
Literary Text ◽  
Literary Studies ◽  
Women's Poetry ◽  
Special Contribution ◽  
Lyrical Poetry ◽  
The Subject ◽  
Developing System ◽  
First Time

The object of this research is the women's poetry of Yakutia of the turn of the XX – XXI centuries. The subject of this research is the evolution of the lyrical poetry book in modern Yakut women's poetry. Works of the two leading lyricists of modernity Natalia Kharlampieva and Olga Koryakina-Umsuura served as the material for this research. Comparative-typological analysis of their works is aimed at determination of genre characteristics of the lyric poetry book and the ensemble unity of the poetry book of various years. The author examines the specificity of the lyric poetry book as a metagenre and its genre characteristics. Special attention is given to the ideological-thematic, architectonic and leitmotif components that unite the works into a single, holistic literary text. The author also explores the problem of formation of the ensemble unity of books of poems within the limits of works of a single author, which unifying principle is a lyrical metaplot that develops from book to book. The lyrical poetry book is presented as a form of authorial self-identification. The main conclusions of consists in determination of specificity of formation of the lyric poetry book and ensemble unity in Yakut women's poetry, its individual authorial and ethnic unique features. The comparative material allows revealing the dominant genre attributes of metagenre formations that imply “novelism” of the entirety of poetry books by Natalia Kharlampieva, and the cyclicity, intertextual coherence of the books by Umsuura. The author’s special contribution consists in elaboration of the methods for analyzing book macrocyclic forms through the prism of their motif-leitmotif systematicity and architectonic completeness. The novelty of this work is defined by the fact that for the first time in Yakut literary studies, Yakut women's lyrics is described as a developing system, aiming for “larger” macro-forms as an opportunity to systemically present the fullness of authorial worldview.

scholarly journals Representation of sexuality in Calvin Klein Jeans advertising campaigns (1980–2016): gender approach

2021 ◽  
pp. 116-133
Author(s):  
Viktoriya Borisovna Volkova
Keyword(s):  
Gender Stereotypes ◽  
Target Audience ◽  
Collective Consciousness ◽  
Special Contribution ◽  
Audience Analysis ◽  
Advertising Strategies ◽  
The Subject ◽  
Behavioral Attitudes ◽  
Representation Of Sexuality

The subject of this research is the means of representing sexuality in advertising campaigns for Calvin Klein Jeans (1980 – 2016). The object of this research is the use of gender stereotypes (masculinity/femininity) in advertising as a way to manipulate collective consciousness for solution of marketing tasks. The aim of this article consists in determination of advertising strategies of the Calvin Klein brand for the period 1980 – 2016 and the techniques of representation of sexuality for the effective impact of advertising upon the target audience. Analysis is conducted on Calvin Klein Jeans advertising campaigns for the past 40 years by decade, revealing the methods of suggestive effect on the consumer for promoting the product. The main following conclusions were made: 1) selecting provocation as the advertising strategy since 1980 to the present, the Calvin Klein brand employs diverse methods of suggestive effect on the recipient, programming their needs and behavioral attitudes, thereby manipulating collective consciousness; 2) kinesic, proxemic, coloristic, phonatory, and speech means for representation of sexuality testify to the use of gender stereotype (masculinity/femininity) in order to produce effective impact upon the target audience; Calvin Klein Jeans advertising campaigns feature similar strategies for 40 years, which are intended to solve marketing tasks via provocation. The novelty of this research lies in the fact that the identified provocation techniques in Calvin Klein advertisings based on the use of gender stereotypes allowed creating the “portrait” of the brand and tracing the patterns in arrangement of advertising campaigns. The author's special contribution consists in analysis of the means for representation of sexuality used in jeans advertising, techniques influencing the recipient through arbitrary interpretation of gender stereotypes, as well as manipulative methods of creating Calvin Klein PR-campaigns.

scholarly journals The idea of acceptance of suffering in the works of F. M. Dostoyevsky and its correlation with the theme of schism and the myth on earth

Litera ◽  
2020 ◽  
pp. 51-63
Author(s):  
Svetlana Dmitrievna Snigireva
Keyword(s):  
Religious Movements ◽  
The Novel ◽  
Common People ◽  
Special Contribution ◽  
Old Believers ◽  
Crime And Punishment ◽  
The Subject ◽  
The Dead ◽  
Brothers Karamazov

The subject of this research is the idea of acceptance of suffering described in the works Of F. M. Dostoevsky, and its correlation with the theme of unorthodox religious movements and the myth on earth. The object of this research is the works of F. M. Dostoevsky (“The House of the Dead”, “Crime and Punishment”, “Demons”, “The Brothers Karamazov”) along with preliminary materials, as well as articles from the periodicals dedicated to old believers and sectarianism (“Double-believers of the Holy Rus'” by V. I. Kelsiyev, “Secret Sects" and “White Doves” by P. I. Melnikov,”Zemstvo and Schism. Runners”, “Mentality of the Russian Schism” by A. P. Shchapov). The goal of this research consists in determination of correlation of the idea of acceptance of suffering in Dostoevsky's works with the theme of schism and the myth on earth. The scientific novelty lies in analysis of mythologization mechanisms of the category of earth and the image of Russian people in the writings of F. M. Dostoevsky, associated with the idea of acceptance of suffering that takes its roots in the schism. The author’s special contribution lies in identification of correlation between motifs and images from of the novel “Demons” and sectarianism. The conclusion is made that voluntary acceptance of suffering, associated with the religious context, namely with the idea of accepting suffering for the faith inherent to old believers, is reflected in “The House of the Dead” and “Crime and Punishment”. Beginning with the first novel of “Samaritan Pentateuch”, this motif, entailing with a special for Dostoyevsky mythologem of earth, is implemented in the context of the idea of humanity’s guilt before nature and mankind, and the need for its redemption through suffering. The idea of suffering, essential for salvation of the soul and regaining of the lost faith is also closely related to the ideology of nativism, since it is conveyed to the “out of touch” atheists by the representatives of common people.

Adaptation of Iranian and Semitic loanwords in the Ancient Greek language: 'garden' / ' garden of Eden’ (on the example of the lexemes παράδεισος and a number of γάνος-γανναθ — (αλ)γοναιναθ)

Litera ◽  
2021 ◽  
pp. 30-50
Author(s):  
Tycho Davydov ◽  
Andrey Ivanovich Gorshkov
Keyword(s):  
Foreign Language ◽  
Late Antique ◽  
Greek Language ◽  
Ancient Greek ◽  
Garden Of Eden ◽  
Special Contribution ◽  
The Subject ◽  
New Interpretation ◽  
Critical Coverage

The object of this research is the problems of functionality of Iranian and Semitic loanwords in the Ancient Greek language, while the subject is the lexemes παράδεισος, γάνος, γανναθ, (αλ)γοναιναθ. The authors meticulously examine such aspects of the topic as the morphological and phonetic assimilation of foreign language lexicon, nonobservance of phonotactics of the Greek language, impact of folk etymology upon the word form , absence of diacritics in conveying Semitic borrowings in the Greek language. Special attention is given  to the problems of etymologization, nuances of dictionary definitions throughout different periods: classical, Hellenistic, Hellenistic-Roman, Late Antique, and Byzantine. It is noted that over time, close ties with barbarian peoples affected the Greek language itself. The main conclusion consists in determination of the gradation of lexemes under review in accordance with the degree of their adaptation to the Greek phonetics and phonotactics, as well as morphology. The author's special contribution to this research consists in proving the results and conclusions of a range of previous studies, as well as in critical coverage of the controversial concepts. The novelty lies in the proposed etymology of the lexeme παράδεισος, and the new interpretation of its vocalism. The relevance of this work lies in involving rare lexicon, which previously has not received due attention within the existing scientific tradition.

Light Side of Design: Professional Vector

2020 ◽  
pp. 23-33
Author(s):  
Elena A. Zaeva-Burdonskaya ◽  
Yuri V. Nazarov
Keyword(s):  
Professional Practice ◽  
Wide Spectrum ◽  
Scientific Basis ◽  
Design Culture ◽  
Interdisciplinary Nature ◽  
Educational Programmes ◽  
Design Activities ◽  
The Subject ◽  
Light Side

This article addresses one of the most actively developing types of design activities – light design. The article comprises quotes of the leading Russian and foreign light design specialists published over the previous five years, as well as the authors’ own conclusions. The thoughts quoted in the article are sometimes opposite to each other and reflect the wide spectrum of professional practice. They reflect the initial opinions of analysts and experts which are often diverging. All of the specialists point at the interdisciplinary nature of the new profession, which imposes additional load on a designer overloaded enough already by the scope and speed of the problems being solved nowadays. The discussion of the new profession of light designer initiated on the pages of professional publications is especially important in view of the development of professional standards and standards of design and architectural education, as well as creation of new educational programmes based on various approaches to the subject in technical and humanitarian institutions. The goal of this article is to introduce light design into the field of fully legitimate sections of design culture, to define the authentic scientific basis of the new creative profession, to initiate a foundation for self-determination of the new synthetic area, which materially affects the state of the profession as a whole and the life standards of a wide variety of consumers. In order to reach the set goal, a comparative and analytical method of study was selected, which allows studying the problem to a large extent and from all angles and finding the ways of overcoming the challenges emerging in the area of the new activity.

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