Adolph Hummel: Music Publisher in Eighteenth-Century London

Adolph Hummel, from Hesse, established in Soho a music publishing business that lasted 12 years (1760–1772). His publishing strategy differed in several ways from that commonly adopted by London publishers: he published only foreign-born (mostly German or Italian) composers; he did not issue vocal music; and, while taking the common routes of advertising his publications by notices in contemporary newspapers and listing issues in the imprints to title pages, he was highly unusual in that he produced no catalogue. He was also unusual in obtaining a royal licence to protect his copyright. He was the first publisher in London to issue a string quartet, and possibly the first to add violin accompaniments to already-published solo harpsichord sonatas to create accompanied sonatas. He was probably related to the Hummel music publishing brothers of the Netherlands. Personal information about him is hard to come by, but we know that Frau Anna Maria Mozart was godmother to his youngest child; he was a particular friend of J. C. Bach; he was prosecuted, for an undisclosed reason, by the musician Rudolf Straube; and he was the founder of three generations of the musical ‘English Hummells’. The final part of this article comprises a detailed catalogue of Hummel’s publications.

EKSISTENSI PRODUK PENERBITAN SEBAGAI SUMBER LITERASI MAHASISWA UIN SYARIF HIDAYATULLAH JAKARTA

Campus is a place to study educated people who are familiar with books. The existence of bookstores in the campus area is very common. On the other hand, UIN Syarif Hidayatullah Jakarta, as one of the well-known campuses close to the capital, is not surrounded by bookstores. As a source of student information, some students rarely buy printed books and rely more on the internet. This condition resulted in several bookstores around campus starting to close. Based on this background, this study seeks to answer how the existence of publishing products as a source of information for students, especially students of UIN Syarif Hidayatullah Jakarta. This article also discusses the fate of publishing today and how the strategies used by publishers to maintain their existence amidst the onslaught of digitization. The research method used is a qualitative method through case studies. Researchers collected data using document review, focus group discussion and observation. The results of this study indicate a decline in sales of printed books on the market. Nevertheless, publishing as a company strives to produce strategic steps to increase public buying interest in printed books. This research also focuses on students' reading interest in the digital era. This study concludes six strategies that publishers must undertake to increase the sales circulation of publishing products, namely prioritizing visual design, collaborating with digital media, reaching out to writers with viral work on social media. increasing the scale of the readership by attracting clicks on a managed website involves interaction between the reader community and publishers and building cooperation with reputable reviewers. Keywords: publishing strategy; source of literacy; digital era; bookstore; college student ABSTRAKKampus merupakan tempat belajar para terdidik yang akrab dengan buku. Keberadaan toko buku di area kampus sangat lazim ditemukan. Di sisi lain, UIN Syarif Hidayatullah Jakarta sebagai salah satu kampus ternama yang dekat dengan ibukota tidak banyak dikelilingi oleh toko buku. Sebagai sumber informasi mahasiswa, sebagian dari mahasiswa sangat jarang membeli buku cetak dan lebih banyak mengandalkan internet. Kondisi ini mengakibatkan beberapa toko buku di sekitar kampus mulai tutup. Berdasarkan latar belakang tersebut, maka penelitian ini berupaya untuk menjawab bagaimana eksistensi produk penerbitan sebagai sumber informasi mahasiswa khususnya mahasiswa UIN Syarif Hidayatullah Jakarta. Artikel ini juga membahas tentang nasib penerbitan saat ini dan bagaimana strategi yang digunakan oleh penerbitan untuk tetap mempertahankan eksistensi di tengah gempuran digitalisasi. Metode penelitian yang digunakan adalah metode kualitatif melalui studi kasus. Peneliti mengumpulkan data menggunakan telaah dokumen, focus grup discussion dan observasi. Hasil penelitian ini menunjukkan adanya penurunan penjualan buku cetak di sejumlah toko buku. Kendati demikian, penerbitan sebagai perusahaan berupaya untuk menghasilkan langkah-langkah strategis untuk meningkatkan minat beli masyarakat terhadap buku cetak. Penelitian ini juga menyoroti tentang minat baca mahasiswa di era digital. Penelitian ini menyimpulkan enam strategi yang harus dilakukan penerbit untuk meningkatkan oplah penjualan. Strategi yang perlu dilakukan yaitu produk penerbitan perlu mengutamakan desain visual, berkolaborasi dengan media digital, menjangkau penulis dengan karya viral di media sosial, meningkatkan skala besaran pembaca dengan menarik klik atas situs website yang dikelola, melibatkan interaksi antara komunitas pembaca dan penerbit, serta membangun kerja sama dengan reviewer bereputasi baik.

PUBLISHING STRATEGIES OF THE ХХI CENT.: UNIVERSAL, SPECIFIC, COMPOUND

The conception of the term «publishing strategy» is given, its main elements are determined. Universal, specific and compound publishing strategies of existing publishing enterprises are considered. Characteristic features and advantages of each of them are defined. Specificity of the regional publishing space is revealed, possible options for the development of future publishing strategies are reflected.