scholarly journals Expatriates’ intention to send surgical masks to their native countries during the COVID-19 pandemic

2021 ◽  
Vol 12 (8) ◽  
pp. 2061-2078
Author(s):  
Rushikesh Ulhas Khire ◽  
Adam Edward Bell ◽  
Schreiber Wiebke ◽  
Chun Wang
Keyword(s):  
Risk Perception ◽  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Situational Factors ◽  
Equation Modeling ◽  
Future Research ◽  
Online Questionnaire ◽  
Related Factors ◽  
Surgical Masks

The main purpose of this study is to gain a better understanding of the factors that determine behavioral intention of expatiates living in Taiwan to send surgical masks to their native country following the Covid-19 outbreak. To achieve this, the study builds a research model by extending Theory of Reasoned Action (TRA) with Knowledge-Attitude-Behavior (KAB) and Risk perception conceptions, incorporating Covid-19 related factors such as knowledge, fear, and risk perception and situational factors such as perceived mask scarcity. An online questionnaire was administered with 83 respondents participating. A partial least squares structural equation modeling (PLS-SEM) analysis was used to evaluate the collected data. We found that no significant relationship between both Covid-19 risk perception, and fear and expatiates’ attitudes to send surgical masks back home. Results further reveal that Covid-19 knowledge is the only factor that significantly influence expatriates’ attitudes, which in turn impact their on the intention to send surgical masks to their native countries. Perceived mask scarcity found to positively moderate relationship between attitude and intention. This study contributes to the growing body of literature and research focused on the Covid-19 pandemic, and offers some implications for future research on the correlations between knowledge and scarcity in the context of the theory of reasoned action. Although the current study examines a contemporary critical issue, it presents a key example of personal protective equipment (PPE).

Factors Influencing eSports Viewership: An Approach Based on the Theory of Reasoned Action

2019 ◽  
Vol 8 (1) ◽  
pp. 92-122 ◽  
Author(s):  
Min Xiao
Keyword(s):  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Normative Beliefs ◽  
Related Factors ◽  
Behavioral Beliefs ◽  
Modeling Analysis ◽  
The Relationship

The current study employs the theory of reasoned action to examine factors that correlate with the behavioral intentions of watching eSports. A structural equation modeling analysis is performed to examine the relationship between intentions to watch eSports, attitude toward watching eSports, subjective norms, behavioral beliefs, and normative beliefs. The results suggested that three behavioral beliefs-related factors (aesthetics, drama, and escapism) and subjective norms were positively related to attitude toward watching eSports. Normative beliefs positively influenced subjective norms. Finally, attitude toward watching eSports positively influenced behavioral intention.

What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA

2018 ◽  
Vol 13 (5) ◽  
pp. 734-757 ◽  
Author(s):  
Tarek Mady
Keyword(s):  
Social Norms ◽  
Purchase Intention ◽  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Dominant Role ◽  
Emerging Market ◽  
Equation Modeling ◽  
Content Type ◽  
The Usa

Purpose The purpose of this paper is to extend the research paradigm focusing on behaviorally-based first-mover advantages (FMA) by applying the widely-accepted Theory of Reasoned Action (TRA) and offers insights into differences between a mature market (USA) and an emerging market (EM) (India) regarding how intentions to purchase the pioneer are formed. Design/methodology/approach Utilizing samples of 208 USA and 194 Indian consumers, hypotheses examining the underlying beliefs, attitudes, social norms and purchasing intentions regarding pioneer brands are developed and tested using structural equation modeling. Findings Insights from the study suggest the TRA provides a means for assessing behaviorally-based FMAs across cultures, even as manifestations of purchase intentions differ significantly. According to the TRA and findings of this study, intentions are a function of overall attitudes and social norms. In the USA, individual attitudes were found to play a more significant role than social norms in formulating purchase intention. In India, social norms played a more dominant role in intention formation. Originality/value The study represents one of the first empirical attempts to shed light on the extent of behaviorally-based FMAs in an EM and how manifestations of intention to purchase the pioneer differ from mature markets. The study expands the behavioral paradigm of analysis to include one of the most sought-after EMs today (India) and provides one of the first empirical studies to utilize the TRA in addressing behaviorally-based FMAs.

scholarly journals Theory of Reasoned Action dan Literasi Teknologi terhadap Adaptasi Perubahan Teknologi

2021 ◽  
Vol 11 (1) ◽  
pp. 51-61
Author(s):  
Amelia Setiawan ◽  
Hamfri Djajadikerta ◽  
Haryanto Haryanto ◽  
Samuel Wirawan
Keyword(s):  
Information Technology ◽  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Human Life ◽  
Employee Attitudes ◽  
Technology Literacy ◽  
Equation Modeling ◽  
Reasoned Action Approach ◽  
Older Employees

One of the company's goals is business continuity. Companies can maintain their survival if supported by human resources who are also ready to follow the demands of changes in their environment. The COVID-19 pandemic is bringing very significant changes in human life today. This study aims to identify the influence of employee profiles and attitudes, subjective norms and information technology literacy on the willingness to adapt to the necessity of using information technology, especially during this pandemic time. This study uses the Theory of Reasoned Action approach as a theoretical basis, electronic questionnaires as a data collection method, and structural equation modeling to observe causal relationships between variables. The results of this study found that the model in this study had met the criteria for the model-fit test, and the only variable affecting employee attitudes was age. Subjective norm variables and information technology literacy have affected employees' intentions to adapt to information technology. The results of this study can be used by companies to design training programs that aim to improve information technology literacy and skills, especially for older employees.

College Women’s Subjective Femininity Stress, Gender Solidarity, and Psychological Help-Seeking Intentions

2017 ◽  
Vol 45 (3) ◽  
pp. 438-461 ◽  
Author(s):  
Munyi Shea ◽  
Y. Joel Wong ◽  
Kimmy K. Nguyen ◽  
Serani Baghdasarian
Keyword(s):  
Help Seeking ◽  
Structural Equation ◽  
Reasoned Action ◽  
Social Stigma ◽  
Empirical Studies ◽  
Female Gender ◽  
Psychological Help ◽  
Equation Modeling ◽  
Future Research ◽  
Help Seeking Attitudes

Female gender has been consistently associated with positive psychological help-seeking attitudes and behaviors; however, surprisingly few empirical studies have examined how femininity-related variables impact women’s help-seeking decision making. Informed by the theory of reasoned action (Ajzen & Fishbein, 1980), the purpose of this study was (a) to investigate the associations between two femininity constructs—subjective femininity stress and gender solidarity—and psychological help-seeking intention, and (b) to explore the mediating roles of help-seeking attitudes and social stigma using structural equation modeling. Participants were 451 college-enrolled women in Southern California. Results revealed that all the mediation relationships involving help-seeking attitudes and stigma were significant. Subjective femininity stress was positively related to help-seeking intention via help-seeking attitudes, but was negatively related to intention via social stigma. Gender solidarity was positively related to help-seeking intention via positive attitudes and reduced social stigma. Implications for future research, prevention programs, and practice are discussed.

scholarly journals Developing a structural brand equity model for cultural destinations

2014 ◽  
Vol 7 (2) ◽  
pp. 112-125 ◽  
Author(s):  
Stella Kladou ◽  
John Kehagias
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Structural Model ◽  
Reasoned Action ◽  
Group Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Fifth Dimension ◽  
Structural Relationships

Purpose – This paper aims to investigate the structural relationships between the brand equity (BE) dimensions, when the fifth dimension of cultural brand assets is incorporated. The paper seeks to establish and validate a five-dimensional BE measure for cultural urban destination, by comparing findings in two destinations. Design/methodology/approach – The structural model was tested from the perspective of 399 international tourists visiting Athens. Confirmatory factor analysis and structural equation modeling analysis are used to test and validate an integrated BE model for cultural destinations. Findings are compared with respective ones in the case of Rome. Findings – Findings reveal the significance of cultural brand assets for the BE of cultural urban destinations. Further, the study provides useful insight into the theory of reasoned action by investigating the structural relationships developed between BE dimensions and their impact on loyalty. Research limitations/implications – The study argues that the summative valence of associations, as described in the theory of reasoned action, can be applied in the case of a cultural destination as well. Research directions, including additional place brand dimensions, additional destinations, stakeholders groups or multi-group analysis, are advised to verify and generalise the application of the five-dimensional BE model. Practical implications – Findings reveal those cultural brand assets which can help practitioners build up coherent and successful proprietary brand assets. Quality is a necessary pre-requisite to enhance loyalty. In the case of Athens, associations influence only indirect loyalty through their impact on quality. Originality/value – This study offers to the limited literature concerning structural relationships developed among all five BE dimensions and consumer decision-making models in a tourism context. Moreover, the study contributes to the under-researched dimension of cultural brand assets.

How food retailing changed in Turkey: spread of self-service technologies

2018 ◽  
Vol 120 (2) ◽  
pp. 290-308 ◽  
Author(s):  
Ipek Kazancoglu ◽  
Emel Kursunluoglu Yarimoglu
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Situational Factors ◽  
Equation Modeling ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Content Type

Purpose The purpose of this paper is to predict customers’ intentions to use self-checkouts based on the technology acceptance model (TAM). Design/methodology/approach The questionnaire consisted of constructs taken from the existing literature such as perceived ease of use (PEU), perceived usefulness (PU), behavioral intentions, technology anxiety (TA), perceived risk (PR), need for interaction (NI), and situational factors (SF). Before preparing the questionnaire, the focus group studies were organized to gain deeper insights regarding customers’ views about self-checkouts. Based on the results of the focus groups, some items in the constructs were adapted, and the questionnaire was generated. The field study was conducted via face-to-face survey with 500 customers chosen by stratified random sampling. Confirmatory factor analysis and structural equation modeling were used to validate the relationships hypothesized in the conceptual model among constructs. Findings Out of the 16 hypotheses, 10 were found to be significant. The hypotheses related to the effects of PR, PEU, PU, intentions, while the effects of NI on PU and intentions; the effects of SF on intentions were not accepted in the study. According to the findings, PEU, PU, and TA affected intentions whereas PR, NI, and SF did not. Research limitations/implications There were some limitations related to demographics, attitudes, SF, and actual usage of self-checkouts. Practical implications To avoid queues, retailers should install a sufficient number of user-friendly and simple interfaced self-checkouts with well-trained employees to encourage usage and reduce the perceived risk and anxiety. Originality/value The main contribution of this study was that the effects of different constructs were measured on Turkish customers’ intentions to use self-checkouts, which could be used in formulating marketing strategies as well as considering future research directions. The paper also provided additional insights into the effects of SF, TA, NI, and PR, all of which were added to the TAM in this study.

scholarly journals Women Runners in China: Constraints Negotiation Process of Serious Leisure

2021 ◽  
Vol 19 (1) ◽  
pp. 214
Author(s):  
Wenting Zhou ◽  
Yajun Qiu ◽  
Haibo Tian ◽  
Jiao Xu
Keyword(s):  
Intrinsic Motivation ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Negotiation Process ◽  
Equation Modeling ◽  
Future Research ◽  
Serious Leisure ◽  
Online Questionnaire ◽  
Constraint Negotiation

The constraint negotiation process is a prominent part of serious leisure, and leisure-oriented women runners in China may behave differently in this process. An adjusted model was proposed to examine the constraint negotiation process of serious leisure for women runners. An online questionnaire was conducted that contained 239 valid samples measuring the participation, intrinsic motivation, constraints and negotiation of women runners. The structure of variables was confirmed based on the good results of reliability and validity test. Then the structural equation modeling results showed that constraints had a negative impact and negotiation had a positive impact on participation. Negotiation acts on constraints to reduce their negative perception. Furthermore, intrinsic motivation has a significant positive effect on negotiation. There are high intrinsic motivation and fewer constraints reporting for women runners under high negotiation in serious leisure. The results provide additional explanation for the serious leisure participation of women runners. Future research should integrate women’s life experiences to better understand the behavior revealed in this study.

scholarly journals Perceived safety and trust in SAE Level 2 partially automated cars: Results from an online questionnaire

PLoS ONE ◽  
2021 ◽  
Vol 16 (12) ◽  
pp. e0260953
Author(s):  
Sina Nordhoff ◽  
Jork Stapel ◽  
Xiaolin He ◽  
Alexandre Gentner ◽  
Riender Happee
Keyword(s):  
Structural Equation ◽  
Task Engagement ◽  
Equation Modeling ◽  
Future Research ◽  
Automated Driving ◽  
Online Questionnaire ◽  
Perceived Safety ◽  
Driving Mode ◽  
Level 2 ◽  
Partial Automation

The present online study surveyed drivers of SAE Level 2 partially automated cars on automation use and attitudes towards automation. Respondents reported high levels of trust in their partially automated cars to maintain speed and distance to the car ahead (M = 4.41), and to feel safe most of the time (M = 4.22) on a scale from 1 to 5. Respondents indicated to always know when the car is in partially automated driving mode (M = 4.42), and to monitor the performance of their car most of the time (M = 4.34). A low rating was obtained for engaging in other activities while driving the partially automated car (M = 2.27). Partial automation did, however, increase reported engagement in secondary tasks that are already performed during manual driving (i.e., the proportion of respondents reporting to observe the landscape, use the phone for texting, navigation, music selection and calls, and eat during partially automated driving was higher in comparison to manual driving). Unsafe behaviour was rare with 1% of respondents indicating to rarely monitor the road, and another 1% to sleep during partially automated driving. Structural equation modeling revealed a strong, positive relationship between perceived safety and trust (β = 0.69, p = 0.001). Performance expectancy had the strongest effects on automation use, followed by driver engagement, trust, and non-driving related task engagement. Perceived safety interacted with automation use through trust. We recommend future research to evaluate the development of perceived safety and trust in time, and revisit the influence of driver engagement and non-driving related task engagement, which emerged as new constructs related to trust in partial automation.

Analysis of Antecedents Variables of Financial Behavior Intention: An Empirical Study

2020 ◽  
Vol 19 (1) ◽  
pp. 15-31
Author(s):  
Stephanie Rahma ◽  
Novi Chandra ◽  
Sabrina Sihombing
Keyword(s):  
Perceived Control ◽  
Structural Equation ◽  
Reliability And Validity ◽  
Financial Behavior ◽  
Equation Modeling ◽  
Future Research ◽  
Hypotheses Testing ◽  
Online Questionnaire ◽  
Behavior Intention ◽  
Validity Tests

This research aims to examine relationship between antecedents’ variables of financial behavior intention. This research involves 350 respondents which were collected through online questionnaire. Data was examined by reliability and validity tests before hypotheses testing. Hypotheses testing were applied by using structural equation modeling. All research hypotheses were supported except the hypothesis that stated the relationship between perceived control and financial behavior intention. This research provides discussion, conclusion, limitations and recommendation for future research.

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